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    Title: 影響海外投資廠商對國內產品多元化的因素
    The impacts of outward foreign direct investment on product diversification in taiwan manufacturing industry
    Authors: 梁鐙勻
    Liang, Deng Yun
    Contributors: 翁永和
    梁鐙勻
    Liang, Deng Yun
    Keywords: 對外投資
    多角化
    產品多元化
    Foreign Direct Investment
    Diversification
    Product Diversification
    Date: 2010
    Issue Date: 2013-09-03 16:08:35 (UTC+8)
    Abstract: 企業為擴大市場版圖分散營運風險,進行對外投資已經成為必要的趨勢;面對日新月益的市場需求,向海外擴張的同時,紛紛開始發展新產品與新市場以提高利潤。臺灣屬於島嶼地形環境,資源及內需市場有限,因此為了因應競爭激烈的市場環境,產品多元化已成為企業追求成長重要的經營策略。本研究採用經濟部統計處2007年製造業對外投資的實況調查問卷資料,有效樣本計1770家,並依據對外投資與產品多元化的相關文獻,歸納為組織因素、投資因素、資源因素、策略因素、資金因素,並以probit model進行實證分析,探討影響海外投資廠商對國內產品多元化的決定因素。經本研究實證發現,就組織因素而言,「廠商規模」與「廠商行業」是影響海外投資廠商對國內產品多元化的重要因素;而投資因素中,「投資地區」、「投資擴充」及「投資動機」是重要的影響因素;資源因素之「技術來源」是重要因素;策略因素之「經營策略」為重要因素;就資金因素而言,「資本支出」及「獲利狀況」是影響海外投資廠商對國內產品多元化的重要因素。
    Reference: 中文部分
    孫梅瑞、蕭瑞子(2008),「國際多角化與企業績效、企業風險的關聯性及其影響因素之研究」,《管理與系統》,15(4), 617-643。
    黃晉偉(2005),《多角化海外投資對台灣製造業經營績效的影響》,東吳大學經濟學系碩士論文。
    許獻佳、林修平(2007),「相關多角化與組織績效-大陸台商企業之檢證」,國立勤益科技大學第五屆管理學術研討會。
    陳曉東(2010),「進出口產品數量、品種與貿易績效關係研究」,《統計與決策》,12(312), 90-92。
    張逸民(2002),《EMBA企業經營策略》,華泰文化事業公司。
    蔡啟堂(2010),《對外投資對母國產品品質之影響分析》,國立政治大學經濟學系碩士論文。

    英文部分
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    Ansoff, H. I. (1957), “Strategy for Diversification,” Harvard business Review, 35(5), 113-124.
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    Chandler, Alfred D. jr. (1962), “Strategy and Structure: Chapters in the History of the American Industrial Enterprise,” Cambridge, MA, M.I.T. Press.
    Das, R. and B. Mohanty (1981), “Choosing a Diversification Project in a Regulated Economy,” Long Range Planning, 14(2), 78-86.
    Dunning, J. H. (1980), “Toward an Eclectic Theory of International Production: Some Empirical Tests,” Journal of International Business Studies, 11(1), 9-31.
    Gort, M., (1962), “Diversification and Intergration in American Industry,” Princeton University Press, Princeton, NJ.
    Hill, C. W. L. and R. E. Hoskisson (1987), “Strategy and Structure in the Multiproduct Firm,” Academy of Management Review,12, 331-341.
    Hymer, S. (1960), “The International Operations of National firms: A Study of Direct Foreign Investment,” Ph.D. Thesis, MIT Press, Cambridge, 1976.
    Jacquemin, A. P. and C. H. Berry (1979), “Entropy Measure of Diversification and Corporate Growth,” The Journal of Industrial Economics, 27, 359-369.
    Kamien, M. I. and N. L. Schwartz (1975), “Market Structure and Innovation: A Survey,” Journal of Economic Literature,13, 1-37.
    Kojima, K. (1973), “A Macroeconomic Approach to Foreign Direct Investment,” Hitotsubashi Journal of Economics, 14, 1-21.
    Lang, L. and R. Stulz (1994), “Tobin`s q, Corporate Diversification, and Firm Performance,” Journal of Political Economy, 102(6), 1248-1280.
    Lee, J., Ernest H. Hall, Jr. and Matthew W. Rutherford (2003), “A Comparative Study of U.S. and Korean Firms: Changes in Diversification and Performance,” International Journal of Commerce & Management, 13(1), 11-40.
    Mansi, S. A. and D. M. Reeb (2002), “Corporate Diversification: What Gets Discounted?” Journal of Finance, 57(5), 2167-2183.
    Penrose, E. T. (1959), “The Theory of the Growth of the Firm,” Oxford: Basil Blackwell.
    Pitts, R. A. and H. D. Hopkins (1982), “Firm Diversity: Conceptualization and Measurement,” Academy of Management Review, 7, 620-629.
    Qian, Gongming (2002), “Multinationality, Product Diversification, and Profitability of Emerging U.S. Small-and Medium-Sized Enterprises,” Journal of Business Venturing, 17, 611-633.
    Description: 碩士
    國立政治大學
    行政管理碩士學程
    98921040
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098921040
    Data Type: thesis
    Appears in Collections:[Master for Eminent Public Administrators] Theses

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