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| Title: | 企業生命週期階段成長策略與管理控制之探討-以某家用裝飾止滑業公司為例
The Study of Lifecycle Stage Growth Strategies and Management Control |
| Authors: | 何玉美 |
| Contributors: | 李仁芳
何玉美 |
| Keywords: | 企業生命週期
成長策略
管理控制
Business Life Cycle
Growth Strategies
Management & Control |
| Date: | 2009 |
| Issue Date: | 2013-09-03 11:41:01 (UTC+8) |
| Abstract: | 本研究乃基於塑化原料價格維持高檔下，且中國政策改變營運成本大幅增加，如何提升營運成效的背景動機而投入進行。而本研究的目的，乃期瞭解企業生命周期與策略管理之關連、確認大陸台商塑膠製品公司之產品方向、掌握大陸台商塑膠製品公司各階段之成長策略與管理控制。
為促使本研究的周延，乃從企業生命週期面、企業策略管理面、企業成長面之能力與管控企三方面進行文獻探討，藉以獲得正確的研究知識與並啟發基礎的研究觀念，進而奠立本研究的研究架構與實施步驟，以促研究的有序進行。
另外，基於本研究議題之敏感，且願意公開的大陸台商塑膠製品公司家數甚少，再加上本研究主題乃台商塑膠製品公司前往大陸發展自然演變而產生，故本研究採取探索性的個案研究。而研究架構，乃以公司生命周期階段、公司策略架構、公司管理控制設計三方面為主發展。而研究方法，主要採行文獻探討與個案研究。
對於個案公司的分析，首先從個案內部現況進行分析、其次針對個案階段發展進行分析、再者就個案的外部環境、策略模型、成長發展進行分析、最後，再從個案管理控制投入分析。
經過上述的個案研究，本研究提出如下的結論：
(一)個案公司成長階段的確認。
(二)個案公司產業競爭的分析。
(三)個案公司成長策略的訂定。
(四)個案公司管理控制模式的發展。
本研究對個案公司提出如下的建議：
(一)人力資源的培育
(二)營運模式的調整
(三)核心能耐的掌握
至於，對未來研究的建議：
(一)研究個案的增加
(二)研究方法的改變
(三)研究方向的拓展
The background of the study was the plastic-material price was high, the Chinese policy was changing and the operating costs was increasing. The motivation of the study was how to enhance operate effectively of the industry. The purpose of the study was listed as follow, to understand the connecting the business life cycle with strategic management, to confirm the product direction of Taiwanese plastics companies, to grasp the growth strategy and management control of the companies at all stages.
The analysis architecture of the study based on 6 directions of the case: the operation situation, the development strategy, the external environment, strategic model, growth development and management &control. Because the issue of the study was sensitive and the industry was unique, the study approach was the case study.
The conclusion of the study presented 3 directions:
1.To confirm the growth stage of the case.
2.To analysis the industry competitiveness of the case.
3. To plan the growth strategy of the case.
4.To development the management control model of the case.
The suggestion of the study presented 2 directions:
1. To the case:
The case had to cultivate the human resource, adjust the operation model, grasp the core competence.
2.To the future study:
a. To increase the research data-
to help comparing kinds of study results.
b. To change the research method-
to help verifying the theory and physical situations.
c. To explore new research directions-
to help building the concepts of the acquiring & merging for our business. |
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
95932421
98 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0095932421 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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