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| Title: | HTC企業新聞稿與媒體報導的議題設定研究
The Agenda-Setting Effects of Corporate News Releases on Media Coverage of HTC |
| Authors: | 何榮軒
Eddie Ho |
| Contributors: | 陳憶寧
Chen, Yi-Ning
何榮軒
Eddie Ho |
| Keywords: | 議題設定
資訊津貼
新聞稿
平面媒體報導
agenda-setting
information subsidies
news releases
print news coverage |
| Date: | 2012 |
| Issue Date: | 2013-09-02 17:01:44 (UTC+8) |
| Abstract: | 本研究探討企業新聞稿與台灣媒體報導之間的議題設定效果，以台灣品牌宏達電子為例。
透過內容分析法，比較2010年至2012年間新聞稿與媒體報導間議題屬性關連，結果發現其議題設定的過程中，雖有新聞稿給予的資訊津貼，但媒體仍保有新聞自主權。故本文能作為台灣企業間公關人士於編撰新聞稿時的一項參考依據。
This study intends to examine the relationship between corporate news releases and news coverage in Taiwan based on the theoretical framework of agenda-setting theory and information subsidies, taking a global smart phone company, HTC, which is founded in Taiwan, as an example. A content analysis is utilized as the research methodology.
Two purposes are served in the study. One is to gain a better understanding of the relationship between corporate news releases and news coverage, providing a broader portrait for future studies, for the reason that researches in the past related to news releases and media agenda mainly focused on politics, elections, and other political issues. And the other is to examine the influence of news releases by corporate public relations practitioners and how much journalists and editors in Taiwan depend on the corporate news releases, as the business reference for reputation management and public relations activities in the corporations and the relationship with news organizations in Taiwan. Results shows that the sub-attributes in the news release are correlated with ones in the news coverage; however, the attributes are not correlated, suggesting the journalistic autonomy coexist with information subsidies in the agenda-setting process. |
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| Description: | 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
100461002
101 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G1004610021 |
| Data Type: | thesis |
| Appears in Collections: | [國際傳播英語碩士學程] 學位論文
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