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二、中文部分
邱志聖(2011)，策略行銷分析架構與實務應用三版，台北：智勝文化事業有限
公司。
邱志聖(2012)，行銷研究實務與理論應用三版，台北：智勝文化事業有限公司。
林建煌(2002)，消費者行為，台北：智勝文化事業有限公司。
林建煌(2007)，消費者行為概論，台北：華泰文化。
白明勝(1995)，投入程度、認知需求對廣告說服效果之影響－ELM 模式之實
證研究，國立政治大學國際貿易研究所碩士論文。
連英傑(1991)，消費者訊息處理動機與能力對廣告效果的影響，國立政治大學
企業管理研究所碩士論文。
張炳暉(2006)，汽車美容理論與實務，台南：復文圖書有限公司。
林欽賜(2007)，汽車美容從業人員專業能力之研究，國立台灣示範大學工業教
育學系碩士論文
三、相關網站及年報
1. 交通部公路總局 (2011)， 統計年報，擷取自http://www.thb.gov.tw/TM/Menus/Menu05/Menu05_03.aspx。
2. 行政院主計處(2011)，行業標準分類，擷取自
http://www.stat.gov.tw/ct.asp?xItem=28907&ctNode=1309。
3. 愛華黛專業汽車美容服務 (民96)，擷取自http://www.everdia.com.tw/index/P4.htm。
4. 歐法專業汽車美容(民96) ，擷取自
http://www.afa-wax.com/page3.htm。
5. 3M(2013)，公司簡要，擷取自http://solutions.3m.com.tw/wps/portal/3M/zh_TW/about-3M/information/more-info/history/。 |
