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    政大典藏 > College of Commerce > Advanced MBA, NCCU > Theses >  Item 140.119/59384


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    Title: 電子零組件供應商如何在供應鏈中提升產品附加價值
    Authors: 李宜真
    Li, Yi Chen
    Contributors: 李易諭
    李宜真
    Li, Yi Chen
    Keywords: 價值鏈
    供應鏈
    附加價值
    創新
    垂直整合
    value chain
    supply chain
    value add
    innovation
    vertical integration
    Date: 2012
    Issue Date: 2013-09-02 16:14:51 (UTC+8)
    Abstract: 波特（2010）將供應商價值鏈、企業的價值鏈、通路價值鏈及客戶價值鏈串連成一個完整的價值系統，說明了產業供應鏈專業分工的特性。然而近幾年來，身為終端客戶的國際大廠為求其產品的新穎性，逐漸從其原本專注的行銷與服務等價值活動，向上游關鍵零組件產業進行垂直整合。台灣的關鍵零組件廠商受到此衝擊，不得不思索如何提高產品附加價值以換取更大的生存空間。

    垂直整合的程度取決於與競爭者的互動程度，當與競爭者的規模差距甚遠時，通常很難做出與競爭者相同的競爭回應，LED封裝元件在面板背光市場即面臨此困境。受到面板廠積極成立子公司自行生產LED封裝元件，LED封裝元件廠難以用同樣的競爭回應，例如投資面板廠，加以因應。為能提升產品附加價值，LED封裝元件廠轉而進入照明領域。LED照明為一個新興應用市場，替LED元件帶來重整價值鏈的機會，可透過LED模組化進入產品服務範疇，讓終端國際廠願意捨棄自行垂直整合而朝向與LED封裝廠合作的模式邁進。另一方面，LED照明產業的進入門檻較低，即使面臨終端國際廠的垂直整合，LED封裝元件廠亦可以配對性回應，意即以進入製造商品牌，做為競爭回應。

    回應上述的國際脈絡，本研究以A公司的發展策略為例，顯示LED照明為LED業者所帶來的新契機。但透過A公司案例的分析，本研究也提醒，國內LED業者需儘速協助終端國際品牌客戶，從早期市場滲透到商機龐大的主流市場，才能在此新興科技市場上擁有一席之地。此時，除了LED模組化的服務外，明確的客戶區隔以避免與客戶競爭，及與客戶合作共同杜絕以低價、低品質侵占主流市場的｢產業殺手｣，則是A公司在提升對客戶附加價值時的下一步任務。
    In Porter’s value system, it implies the interdependent relationship among each participant as one provides a set of value activities that others do not have. However, in
    these several years, many global firms who used to concentrate on brand marketing and service area, and outsourced manufacturing activities to the Taiwanese suppliers, tend to adopt their own produced parts in a way of vertical integration. As a result, it erodes the
    market that had been long served by the numerous Taiwanese suppliers. The Taiwanese electronic parts suppliers are forced to think of all kind of value added solutions in order to survive in this industrial revolution.
    The degree of vertical integration is based on the intensity of competitor interaction. When the scale of the competitor is too big that one is not able to defeat, it usually brings negative result for the defender company. Most LED packaging
    companies are facing the same trouble with panel markers as they are not able to react the situation where panel markers invest their own inhouse LED packaging companies.
    This has brought redundant capacity to many LED packaging companies. Thanks to the new emerging technology of LED lighting that has given LED packaging companies an
    opportunity to re-organize their value chain. They started to offer not only LED component but LED module to become lighting solution providers.
    We use company A as a case in this study. We suggest that, company A has to co-work with their global brand customers to cross the chasm from early market to the majority market in a quickest way. This is to grip the chance to become market leader and also build a wall from those “industrial killers” of poorer quality and low cost products.
    Reference: 一、中文部分（按照姓氏筆畫）
    王清弘（2000），企業建立平衡計分卡之研究，國立政治大學資訊管理學系碩士研究。
    布蘭登柏格（Breandenburger,2004）&奈勒波夫（Nalebuff,2004），競合策略 : 賽局理論的經營智慧，許恩得譯，臺北市 : 臺灣培生教育。
    安東尼（Anthony, 2010），創新者的應變，李芳齡譯，臺北市：天下雜誌，頁65-70。
    司徒達賢（2011），策略管理新論，臺北市：智勝文化，頁344-379。
    克里斯汀生（Christensen, 2000），創新的兩難，二版，吳凱琳譯，臺北市：商周出版。
    杜拉克（Drucker, 2002），創新與創業精神：管理大師談創新實務與策略，三版，蕭富峰．李田樹譯，臺北市：臉譜出版。
    周逸衡（1983），國人價值體系與臺灣大型企業管理行為關係之研究，國立政治大學企業管理學系博士論文。
    波特（Porter,2010），競爭優勢(上)，二版，李明軒, 邱如美譯，臺北市：天下遠見。
    施振榮（2004），宏碁的世紀變革：淡出製造、成就品牌，臺北市：天下遠見。
    許文宗（2002），代工範疇變化主動程度之研究－以台灣國際代工廠商為例，國立政治大學企業管理學系博士論文。
    陳奕琿（2009），以平衡計分卡觀點建構生產製造業的績效管理系統之研究，
    國立成功大學高階管理碩士在職專班碩士論文。
    陳宏印（2005,05），｢專業分工啟動科技島｣，天下雜誌，322期，頁75-80。
    陳明哲（2008），動態競爭策略探微：理論、實證與應用，臺北市：智勝出版。
    強生（Johnson, 2008），創新者的成長指南，李芳齡譯，臺北市：天下雜誌。　
    葛斯納（Gerstner, 2002），誰說大象不會跳舞? 葛斯納親撰IBM成功關鍵，羅耀宗譯，臺北市 : 時報文化。
    虞有澄（1999），Intel創新之秘，臺北市：天下遠見。
    墨爾（Moore,2000），跨越鴻溝：新興高科技公司如何飆上高速公路，陳正平譯，台北市：臉譜文化。
    戴國良（2010），組織行為學：全方位理論架構與企業案例實戰，臺北市：五南。

    二、英文部分（按照字母順序）
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    3. Bei, Lien-Ti & Chen, Shih-Fen (2011). “HTC Corporation: A smartphone pioneer from Taiwan,” College of Commerce National Chengchi University and Richard IVEY School of Business Foundation, 9B11A031.
    4. Benner, Mary I. & Tushman, Michael L. (2003).” Exploitation, exploration, and Process management: The productivity dilemma revisited,” Academy of Management Review, Vol. 28, No. 2, pp. 238-256.
    5. Chang, Sea-Jin (2008). Sony vs. Samsung : the inside story of the electronics giants` battle for global supremacy, Singapore , Wiley, pp. 29.
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    9. Day, George S. (2000). “Managing Market Relationship,” Journal of the Academy of Marketing Science, Vol. 28, No. 1, pp. 124-30.
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    15. Jap, Sandy D. & Ganesan, Shankar (2000). “Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment,” Journal of Marketing Research, Vol. 37, No. 2, pp. 227-245.
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    17. Kaplan, Robert S. & Norton, David P. (1996). “Using the Balanced Scorecard as a Strategic Management System,” Harvard business review, Vol. 74, No. 1, pp. 75-85.
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    Description: 碩士
    國立政治大學
    管理碩士學程(AMBA)
    101380003
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101380003
    Data Type: thesis
    Appears in Collections:[Advanced MBA, NCCU] Theses

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