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| Title: | 台灣機能性紡織產業的成長策略分析_以A廠商為例
Analysis of growth strategy of functional fiber`s industry in Taiwan_cased by company A |
| Authors: | 葉光照 |
| Contributors: | 邱志聖
葉光照 |
| Keywords: | 機能性紡織
4C策略行銷分析架構
外顯單位效益成本
資訊搜尋成本
道德危機成本
專屬陷入成本 |
| Date: | 2012 |
| Issue Date: | 2013-09-02 16:10:59 (UTC+8) |
| Abstract: | 台灣的紡織業在面對大陸等新興國家的低勞動成本的競爭，在大宗產品逐漸失去競爭能力。為了活下去，紛紛往機能性的紡織品發展。在政府、產業研發機構 和廠商的努力下，在機能紡織這塊領域開創出很好的成績，在全球市場佔有重要的地位。 台灣機能紡織成功的因素除業者量產能力、產業聚落完整、與國際大廠關係良好和堅強的研發創新能力外、政府和紡拓會、紡織所等法人在科專補助及機能紡織品驗證制度亦貢獻良多。然而，如何在競爭中持續保持更大的成長，更為本研究所關注。
本研究之個案廠商A公司是台灣紡織產業眾多中小企業的縮影，本文採用邱志聖教授所提出的「4C策略行銷分析架構」為主要分析架構。探討A公司及競爭廠商與客戶間，買賣雙方的交易成本，從4C分析中探討機能性紡織廠商A公司過去在4C交易成本的表現，及未來如何針對4C各項交易成本進行改善，以維持長期競爭優勢，確保成長的契機。
A公司在特殊利基環保機能產品品牌成本效益優異的表現，使其產品品牌知曉亦相對受益，和龍頭品牌大廠共推永續環保產品增加客戶的信任感，降低不少道德危機成本，咖啡沙特殊的製程技術專利也成為很重要的專屬資產，但是A公司在大宗產品的交期和品質的穩定性急待改善，人才取得培育、管理制度建立執行和資訊系統的整合、因應未來的成長也必須盡快進行。
In the face of competition from low labor costs in mainland China and other emerging countries, Taiwan`s textile industry gradually lost its competitiveness in bulk products. In order to survive, They begin to develop the functional textiles. Efforts of government, industry, research& development institutions and manufacturers, pioneered this field in functional textile very good results, occupies an important position in the global market. In addition to industry production capacity, integrity of industry clusters ，a good relationship with international companies and a strong research and innovation capacity, the government and the Textile Federation, Taiwan Textile Research Institute and other legal Institute with a verification system in mathematics and science grants for functional textiles also have a great contribution to the success of Taiwan Functional Textile . However, the more we concern is how to maintain a greater growth in the continued competition environment.
Company A of this study is a microcosm of the many small and medium enterprises of the textile industry in Taiwan, This research bases on the 4C strategic marketing analysis( created by Professor Chiou, Jyh-Shen ) as the main analytical framework explores the transaction costs between the seller and the buyer. With the 4C analysis we explore the 4C transaction costs of company A and improve the 4C transaction cost in order to maintain long-term competitive advantage, and to ensure that the opportunity for growth.
Company A in a special niche brand cost-effectiveness of environmental protection function products excellent performance, making it a brand known to also relative benefit, and with leading brands in pushing sustainable environmentally friendly products to increase customer trust, reduce the cost of many moral crisis, coffee yarn with particular e process technology patents become very important proprietary asset. However Company A must improve the cycle time and the quality of bulk products in addition to improve the talent management、 management system and information systems integration, as soon as possible for the growth of the future. |
| Reference: | 一、中文文獻
1. 人纖公會，2010，《最新機能性高科技人造纖維》，人造纖維製造工業同業公會。
2. 江夏碧、李慧君、王冀霞、陳榮宏，2007，《具市場潛力紡品調查研究報告》，紡拓會。
3. 邱志聖，2010，《策略行銷分析：架構與實務運用》，台北：智勝文化。
4. 邱志聖，2009，《滾動吧，品牌TW ！：行銷全球的贏家策略》，台北：天下遠見。
5. 阿部界，2008，《高機能纖維市場實態總調查2008》，富士經濟株式會社。
6. 侯凱、武海良，2008，《我國機能性紡織品的現狀及其發展》。
7. 孫慶龍 ，2012 ，《台灣機能性紡織產業成績亮眼》，產業趨勢。
8. 陳進來，2010，〈德國慕尼黑冬季體育用品展（ISPO）展出情形〉，《紡織月刊》，165 ：33－41。
9. 黃玲娉、梁雅卿，2005，《機能性紡織品》，紡織產業綜合研究所。
10. 劉育呈 ，2011，《兩岸機能性紡織品優勢互補之探討》，紡織產業綜合研究所。
二、網站資料
1.公開資訊觀測站，[available at http://mops.twse.com.tw/index.htm]。
2.宏遠公司網站，宏遠概述， [available at http://www.everest.com.tw/_chinese/00_site/01_edit.aspx?MID=5]。
3.Money DJ 理財網，儒鴻企業股份有限公司，[available at http://www.moneydj.com/kmdj/wiki/wikiviewer.aspx?keyid=a798f0ed-afe3-45ea-899f-830cc673cc2d#ixzz1xLvxb1VZ]。
三、英文文獻
1. Barney, Jay B. and William G. Ouchi (1986), OrganizationalEconomics, San Francisco, CA: Jossey-Bass.
2. Coase, R. H. (1937),“The Nature of the Firm”, Economica, New Series, 4(16), 386-405.
3. Porter, M. E. (1980), Competitive Strategy. New York, NY:Free Press.
4.Williamson, Oliver E. (1975), Market and Hierarchies: Analysis and Anti-Trust Implication. New York: Free Press.
5.Williamson, Oliver E. (1985), The Economic Institutions of Capitalism: Firms,Markets,Relational Contracting. New York: The Free Press |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
100932009
101 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0100932009 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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