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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/59293
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/59293


    Title: 影響社群網站自我揭露行為之研究
    Study on the Impact of Self-disclosure on Social Network Site
    Authors: 孫曉雅
    Sun, Hsiao Ya
    Contributors: 楊亨利
    Yang, Heng Li
    孫曉雅
    Sun, Hsiao Ya
    Keywords: 自我揭露
    社群網站
    人際關係需求
    外向人格特質
    自戀人格特質
    Self-disclosure
    Social Network Sites
    Interpersonal Needs
    Extraversion
    Narcissism
    Date: 2012
    Issue Date: 2013-09-02 16:00:31 (UTC+8)
    Abstract: 本研究以人際關係為出發點,希望了解在社群網站形成的人際關係網絡中,個人自我呈現需求和人際關係需求與自我揭露之關聯,揭露對象的差異以及人格特質的影響。本研究以問卷調查法進行,對擁有Facebook帳號者之使用者發放問卷。結果顯示,個人提升自我形象、主動包容和情感期待需求對於在社群網站中向普通朋友及親密朋友的自我揭露有正向影響,情感表達需求對於在社群網站中向普通朋友的自我揭露有正向影響;被動歸屬需求對則普通朋友及親密朋友的自我揭露有負向影響。
    此外,外向與自戀人格特質的使用者自我揭露行為上,也有不同的發現。內向的人的被動歸屬需求對普通朋友及親密朋友的自我揭露有負向影響,且被動引導需求對親密朋友的自我揭露有正向影響。而自戀的人的主動控制需求對普通朋友的自我揭露有正向影響。
    研究結果提供了基於人際關係需求的社群網站自我揭露動機,並分析面對不同揭露對象時,人際關係需求對揭露的差異,對社群網站使用者的動機和行為有更深入的了解,並提供理論基礎。而針對不同人格特質的使用者,比較在社群網站自我揭露之差異,了解社群網站使用者的不同面貌。
    This study tried to understand the influence of self-presentation need, interpersonal need on self-disclosure of normal friend and close friend at the social network sites. Sample survey was applied to investigate Facebook users. The result reveals that “self-promotion”, “expressed inclusion”, and “wanted affection” needs have positive impacts on self-disclosure of normal friend and close friend in SNS. “Expressed affection” needs have positive impacts on self-disclosure of normal friend. In addition, “wanted inclusion” has negative influence. Furthermore, there are some different findings among extroverted, introverted, narcissistic and non-narcissistic groups.
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    Description: 碩士
    國立政治大學
    資訊管理研究所
    100356005
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100356005
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

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