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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/58959


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/58959


    Title: 台灣LCD產業的未來發展
    Taiwan LCD Industry: Tough Choices in an Ex-growth Industry
    Authors: 林明輝
    Lin, Steven
    Contributors: 吳文傑
    Wu, Jack
    林明輝
    Lin, Steven
    Keywords: LCD產業
    LCD Industry
    Date: 2012
    Issue Date: 2013-07-22 16:49:45 (UTC+8)
    Abstract: 3C(Computers、Communications and Consumer) products are very popular and the supply of 3C products fall short of demand recently. LCD becomes a very hot products because every 3C product is needed LCD to display information. That is one of the most impoet reason Taiwan becomes one of the most import LCD manufacture in the world. Because of the LCD industry, Taiwan`s LCD industry could lead the entire economic prosperity; strengthen Taiwan`s competitiveness in the world. Taiwan can become one of the importmrnt in the development of the thin film Transistor liquid crystal displaytechnology.
    TFT-LCD industry could lead the entire Taiwan`s economic prosperity, strengthen Taiwan`s competitiveness, but if there is no strong and supply chain support, it will affect Taiwan`s TFT-LCD industry competitiveness. In the recently, we found some situation which are some compamies special Korean compamies dominate almost all the market shares. Taiwan companies such AUO and Chimei loss a lot of market shares in the world. In addition, Korean compamies make a lot of profit from saling TFT-LCD but Taiwan companies’ loss some profit from saling TFT-LCD. Because of the above reasons, in this reseach paper we are going to analysis of the LCD industry, analysis of LCD market structure, LCD industry model, Sharp and Foxconn case and suggestions.
    Because Taiwan companies such AUO and Chimei loss a lot of market shares and not make enough profit that is why we have the study motivation to create the suggestions to improve our TFT LCD market shares and profit for our TFT LCD industry. We will give some suggestions to our TFT LCD manufacturers to increase their TFT LCD market. In additiotn, we will also give some suggestion to our TFT LCD manufacturers to increase their sales on small size of TFT LCD.
    1. Introduction 1
    1.1. Study Purpose 2
    1.2. Study Motivation 2
    2. Analysis of LCD Industry 3
    2.1. Analysis of the Product 3
    2.1.1. The Type of LCD 4
    2.1.2. Analysis of the Cost of LCD Monitor Material 5
    2.2. Effect Industry of Factor –Demand and Supply 7
    2.2.1. Supply Market 7
    2.2.2. Demand Market 9
    2.3. Product Life Cycle 10
    3. Analysis of LCD Market Structure 11
    3.1. European Market 11
    3.1.1. Market Type and Purchase Ability in Europe Counties 12
    3.1.2. The Difference of Europe Counties 14
    3.2. North American Marketing 16
    3.2.1. Market Type and Purchase Ability in North American 17
    3.2.2. The Difference of North American Counties in NAFTA 19
    3.3. China Marketing 19
    3.3.1. Market Type and Purchase Ability in China 20
    3.4. European and North American Market Comparison 20
    3.4.1. Market Character 20
    3.5. Analysis the Cost in Europe Region 21
    3.5.1. Labor Cost 21
    3.5.2. Tariff Cost 21
    3.6. Analysis Distribution in Europe Region 22
    3.6.1. Professional Distribution Industry Development－3PL 22
    3.6.2. Distribution Centers by the CID and Distribution Centers 23
    4. LCD Companies Overview 25
    4.1. SHARP 25
    4.2. Sony 26
    4.3. AUO 28
    4.4. Chimei 29
    4.5. Samsung 31
    4.6. LG 33
    5. Sharp and Foxconn Case 35
    6. Conclusion and Suggestion 37
    Reference 39
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    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    100933026
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100933026
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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