政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/58955

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113451/144438 (79%)
Visitors : 51275204 Online Users : 833

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/58955

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/58955

Title:	智慧型手機短暫但暗潮洶湧的發展史 The short but turbulent history of the smartphone industry
Authors:	湯瑪士 Hasinski, Tomasz
Contributors:	吳文傑 Wu, Jack 湯瑪士 Hasinski, Tomasz
Keywords:	智慧型手機個案研究 smartphone case study
Date:	2012
Issue Date:	2013-07-22 16:49:29 (UTC+8)
Abstract:	This case study tells the story of the smartphone market from the perspective of HTC, one of the manufacturers, who has been there from the beginning of the modern smartphone era. The case study is divided into the following sections: I. HTC Growth – We start by looking at the early history of the smartphone and HTC’s role as a trailblazer. It describes the first mover advantages, which helped HTC rise from obscurity into a significant player in the market. II. Market Changed – Next we examine how established electronics players enter a ripening market and quickly carve out majority of the market share for them. III. Key HTC Problems – Here we investigate some of the critical challenges faced by a smaller, less known player in the smartphone market. IV. HTC’s Options Today – We end by reviewing the current status of HTC in the smartphone market and the options available to it going forward. Overview 1 1. HTC Growth – Stepping Out of the Shadows 2 2. Market Changed – Meet the Grown Up Companies 9 3. Problems at HTC – Looking Beneath the Surface 11 4. HTC Today 17
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 96933036 101
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0096933036
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

Files in This Item:

File	Size	Format
index.html	0Kb	HTML2	492	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...