Reference: | Bunbongkarn, S. (2011). Democracy and monarchy in Thailand. Thailand Today. http://www.thailandtoday.org/monarchy/elibrary/article/194 Bureau of Higher Education Standards. (2002). All in one: Policies, qa, and cooperation. Bangkok: Ministry of University Affairs. Carey, J. W. (2007). Advertising: An institutional approach. In R. Hovland, J. M. Wolburg & E. Haley (Eds.), Readings in advertising, society, and consumer culture: M.E. Sharpe. Chaipanee, W. (2002). The century of Thai advertising: Tipping Point Limited. Chan, K., & Cheng, H. (2002). One country, two systems: Cultural values reflected in Chinese and Hong Kong television commercials. The International Journal for Communication Studies, 64(4), 385-400. Chen, S. X., Hui, N. H. H., Bond, M. H., Sit, A. Y. F., Wong, S., Chow, V. S. Y., . . . Law, R. W. M. (2006). Reexamining personal, social, and cultural influences on compliance behavior in the United States, Poland, and Hong Kong. The Journal of Social Psychology, 146(2), 223-244. Cheng, H. (1994). Reflections of cultural values: A content analysis of Chinese magazine advertisements from 1982 and 1992. International Journal of Advertising, 13(2), 167-183. Cheng, H., & Schweitzer, J. C. (1996). Cultural values reflected in Chinese and U.S. television commercials. Journal of Advertising Research, 36(3). Cho, B., Kwon, U., Gentry, J. W., Jun, S., & Kropp, F. (1999). Cultural values reflected in theme and execution: A comparative study of U.S. and Korean television commercials. Journal of Advertising, 28(4), 59-73. Fernández, I., Paez, D., & González, J. L. (2005). Independent and interdependent self-construals and socio-cultural factors in 29 nations. REVUE INTERNATIONALE DE PSYCHOLOGIE SOCIALE, 18, 35-64. Frith, K. T., & Sengupta, S. (1991). Individualism and advertising: A cross-cultural comparison. Asian Mass Communication Research and Information, 18(4), 191-197. Giddens, A. (1987). Social theory and modern sociology: Stanford University Press. Giddens, A. (1991). The consequences of modernity: Polity Press. Girling, J. (1996). Interpreting development capitalism democracy & the middle class: Capitalism, democracy, and the middle class in Thailand. New York: Cornell University Southeast Asia Program Publications. Greenfield, P. M. (2009). Linking social change and developmental change: Shifting pathways of human development. Developmental Psychology, 45(2), 401-418. Gudykunst, W. B., & Ting-Toomey, S. (1988). Culture and interpersonal communication. California: Sage Publications. Hamamura, T. (2012). Are cultures becoming individualistic? A cross-temporal comparison of individualism-collectivism in the United States and Japan. Personality and Social Psychology Review, 16(1), 3-24. Han, S.-P. (1990). Individualism and collectivism: Its implications for cross-cultural advertising: University of Illinois, Urbana-Champaign. Han, S.-P., & Shavitt, S. (1994). Persuasion and culture: Advertising appeals in individualistic and collectivistic societies. Journal of Experimental Social Psychology, 30, 326-350. Henderson, J. W. (1971). Area handbook for Thailand: Washington. Hill, R. D. (1995). The impact of urbanization on rural-urban linkages in Thailand and Malaysia. Asian Geographer, 14(1), 28-44. Hofstede, G. (1983). National cultures in four dimensions: A research-based theory of cultural differences among nations. International Studies of Management & Organization, 13, 46-74. Hofstede, G. (1984). Culture`s consequences: International differences in work-related values (Vol. 5): Sage Publications. Hofstede, G. (2001). Culture`s consequences : Comparing values, behaviors, institutions, and organizations across nations (2 ed.): Sage Publications. Huang, J.-H. (1995). Cultural values as manifested in U.S. and Taiwan television advertising: American Marketing Association. IMF. (2011). World economic outlook database. http://www.imf.org/external/pubs/ft/weo/2012/01/weodata/index.aspx Inglehart, R., & Baker, W. E. (2000). Modernization, cultural change, and the persistence of traditional values. American Sociological Review, 65(1), 19-51. Inkeles, A. (1975). Becoming modern: Individual change in six developing countries. Ethos, 3(2), 323-342. Inkeles, A. (1983). Exploring individual modernity. New York: Columbia University Press. Iwao, S. (1990). Recent changes in Japanese attitudes. In A. D. Romberg & T. Yamamoto (Eds.), Same bed, different dreams: America and Japan- societies in transition. New York: Council on Foreign Relations Press. Julapimphan, A. (2008). Thailand`s constitutional reform in changing times. Thammasat University. Kassarjian, H. H. (1977). Content analysis in consumer research. Journal of Consumer Research, 4(1), 8-18. Katzac, B., Junia, S., Shopea, C., & Tang, L. (1993). The values of Chinese students: At home and abroad. International Journal of Psychology, 28(6), 761-773. Kim, U., Triandis, H. C., Kagitcibasi, C., Choi, S.-C., & Yoon, G. (1994). Individualism and collectivism: Theory, method, and applications (Vol. 18): Sage Publications. Klaikao, D. L., Panasithipan, A. P. D. W., Itsarades, M. T., Kadosod, D., & Chatket, N. (2005). Broadcasting industry in Thailand. Lin, C. A. (2001). Cultural values reflected in Chinese and American television advertising. Journal of Advertising, 30(4), 83-94. Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98(2), 224-253. Matsumoto, D. (1989). Cultural influences on the perception of emotion. Journal of Cross-Cultural Psychology, 20(1), 92-105. McCracken, G. (1986). Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods. Journal of Consumer Research, 13, 71-84. Mooij, M. d. (2004). Consumer behavior and culture: Consequences for global marketing and advertising. United States: Sage Publications. Moore, F. J. (1974). Thailand: Its people, its society, its culture: HRAF Press. Morling, B., & Lamoreaux, M. (2008). Measuring culture outside the head: A meta-analysis of individualism-collectivism in cultural products. Personality and Social Psychology Review, 12, 199-218. Nielsen. (2012, March 5). Southeast asia and advertising spend. from http://www.nielsen.com/intl/vn/news-insights/press/english/2012/sea-ad-spend-up-in-q4-2011--despite-turbulent-quarter.html Nihalani, P. (2008). Globalization and multicultural communication : Unity in diversity. RELC Journal, 39(2), 242-261. Ogan, C. L., Bashir, M., Camaj, L., Luo, Y., Gaddie, B., Pennington, R., . . . Salih, M. (2009). Development communication: The state of research in an era of ICTs and globalization. International Communication Gazette, 71(8), 655-670. Parker, R. S., Haytko, D. L., & Hermans, C. M. (2009). Individualism and collectivism: Reconsidering old assumptions. Journal of International Business Research, 8(1), 127-138. Phongpaichit, P., & Baker, C. (1995). Thailand: Economy and politics. New York: Oxford UP. Phongpaichit, P., & Baker, C. (1997). Power in transition: Thailand in the 1990`s. In K. Hewison (Ed.), Political change in Thailand: Democracy and participation. London: Routledge. Piriyarangsan, S. (2004). Corruption: Bureaucrat, politician and businessman. Bangkok: National Economic and Social Advisory Council. Pollay, R. W. (1983). Measuring the cultural values manifest in advertising. In J. H. Leigh & C. R. M. Jr. (Eds.), Current issues and research in advertising (pp. 71-92). Ann Arbor, MI: University of Michigan Graduate School of Business Division of Research. Pollay, R. W. (1986). The distorted mirror: Reflections on the unintended consequences of advertising. Journal of Marketing, 50(2), 18-36. Pollay, R. W., & Gallagher, K. (1990). Advertising and cultural values: Reflections in the distorted mirror. International Journal of Advertising, 9, 359-372. Posita, C. (2007). Thai society and politics. Bangkok: Chulalongkorn University. Realo, A. (2003). Comparison of public and academic discourses: Estonian individualism and collectivism revisited. Culture & Psychology, 9(1), 47-77. Richards, B., MacRury, I., & Botterill, J. (2000). The dynamics of advertising. London: Routledge. Rokeach, M. (1973). The nature of human values. New York: Free Press. Rotzoll, K. B., Haefner, J. E., & Hall, S. R. (1996). Advertising in contemporary society: Perspectives toward understanding: University of Illinois Press. Sachs, J. (2005). The end of poverty: How we can make it happen in our lifetime. London, United Kingdom: Penguin. Schmidt, V. H. (2010). Modernity and diversity: Reflections on the controversy between modernization theory and multiple modernists. Social Science Information, 49(4), 511-538. Singelis, T. M. (1994). The measurement of independent and interdependent self-construals. Pers Soc Psychol Bull, 20(5), 580-591. Siriwarothakul, P. (1998). Development of the advertising industry in Thailand within the economic framework of 1987 to 1995: An historical view. Smith, P. B. (2011). Communication styles as dimensions of national culture. Journal of Cross-Cultural Psychology, 42(2), 216-233. Smith, P. B., & Bond, M. H. (1994). Social psychology across cultures. Boston: Allyn and Bacon. Srikandath, S. (1991). Cultural values depicted in Indian television advertising. International Communication Gazette, 48, 165-176. Tangsupvattana, A. (2011). Political de-development, corruption and governance in Thailand. In H. Kimura, A. B. Javier & A. Tangsupvattana (Eds.), Limits of good governance in developing countries (pp. 71-102): Gadjah Mada University Press. The Government Public Relations Department. (2006). Inside Thailand review Retrieved from http://thailand.prd.go.th/ebook/review/content.php?chapterID=33 The Nielsen Company. (2012). Total Industry Media Spending (Version AdQuest 5.10): Nielsen. The World Bank. (2011). Urban population. http://data.worldbank.org/indicator/SP.URB.TOTL.IN.ZS/countries/1W?display=default Thongtep, W. (2012, August 24). Ad spending rises 7.5% in first 7 months. from http://www.nationmultimedia.com/business/Ad-spending-rises-7-5-in-first-7-months-30188944.html Triandis, H. C. (1993). Collectivism and individualism as cultural syndromes. Cross-Cultural Research, 27, 155-180. Triandis, H. C. (1995). Individualism & collectivism: Westview. Tse, D. K., Belk, R. W., & Zhou, N. (1989). Becoming a consumer society: A longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People`s Republic of China, and Taiwan. Journal of Consumer Research, 15. UNESCO. (2013). Development of education in Thailand. http://www.ibe.unesco.org/International/ICE/natrap/Thailand.pdf Vajanasara, K. (2011). Thai people in modern societies. Institute for Population and Social Research of Mahidol University. Whitaker, D. P. (1981). The economy. In F. M. Bunge (Ed.), Thailand: A country study (pp. 121-169). Washington: GPO. Wu, C.-L. (2009). A cross-cultural comparison of U.S. and Taiwanese print advertising strategy. (Master), San Jose State University. (3726) Wutkaro, S. (2009). Politics of Thailand. Bangkok: Chulalongkorn University. Yang, K.-S. (1988). Will societal modernization eventually eliminate cross-cultural psychological differences? In M. H. Bond (Ed.), The cross-cultural challenge to social psychology (pp. 67-85). Newbury Park, California: Sage Publications. Zhang, J., & Shavitt, S. (2003). Cultural values in advertisements to the Chinese x-generation. Journal of Advertising, 32(1), 21-31. Zhang, Y. (2009). Individualism or collectivism? Cultural orientations in Chinese tv commercials and analysis of some moderating factors. Journalism & Mass Communication Quarterly, 86(3), 630-653. |