English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113325/144300 (79%)
Visitors : 51164864      Online Users : 893
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/58834


    Title: 萬海物流部門商業計畫書
    Wan Hai Logistics Business Plan
    Authors: 陳建佑
    Chen, Darren
    Contributors: 吳文傑
    Wu, Jack
    陳建佑
    Chen, Darren
    Keywords: 物流
    商業計畫書
    Logistics
    Business Plan
    Date: 2012
    Issue Date: 2013-07-11 17:14:54 (UTC+8)
    Abstract: For the shipping industry, due to the financial tsunami of 2008, carriers started to lose huge amount of profit. Further, with new and large size ships were ordered previously, demand and supply in the market became increasingly imbalanced, resulting in a decrease in freight rate levels, which made it even more difficult for the shipping industry to generate profits.
    Thus, the aim of this business plan is to create new division and new service in Wan Hai to provide customers with more concrete and comprehensive services. This business plan will be demonstrated by business model canvas to display its core value of the new service. Also, author will use competitive analysis - Market demand and supply, Five Forces and SWOT analysis to analyze the feasibility of the new established service. Last, author will illustrate 5 years financial forecast of the new division to show the sound financial plan of the new business plan.
    1. Executive Summary 1
    2. Company Overview 2
    2.1. Company`s Profile 2
    2.2. Vision 2
    2.3. Short-Term and Long-Term Business Development Plans 2
    2.4. Organization Structure 3
    3. Product Overview 4
    3.1. Product Name 4
    3.2. Product Advantages 4
    3.3. Customer Segment 5
    3.4. Value Proposition 6
    3.5. Key Partner 6
    3.6. Key Activity 6
    3.7. Key Resource 7
    3.8. Customer Relationship 7
    3.9. Channel 8
    3.10. Cost Structure 8
    3.11. Revenue Stream 8
    4. Pricing Strategy 10
    5. Operational Plan 11
    5.1. Stage One - Pre-Launch 11
    5.1.1. Work and Service Scope 11
    5.1.2. Division Structure and Individual Function 12
    5.1.3. New Partners Evaluation 12
    5.1.4. Standard Operation Procedure 13
    5.2. Stage Two - Promotion and Create Service Awareness 14
    5.2.1. Advertisement Campaign 15
    5.2.2. Sales Team`s Activities 16
    5.3. Stage Three - Post-Launching Ongoing Activity 17
    6. Competitive Analysis 19
    6.1. Market Demand and Supply in Shipping Industry 19
    6.2. Porter`s Five Forces 20
    6.3. SWOT Analysis 22
    7. Financial Forecasting 25
    Appendix 27
    Reference: 
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    100933023
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100933023
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2406View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback