| Reference: | 一、中文文獻
期刊、碩博士論文及書籍：
1.王伯達（2004），產品經理制度於實務應用之研究，政治大學企業管理研究所碩士論文。
2.司徒達賢（2005），管理學的新世界，台北：天下遠見出版股份有限公司。
3.吳永欽（2006），從創新研發與行銷管理的觀點探討新自創品牌公司的運作與動態變化，政治大學科技管理研究所碩士論文。
4.巫宗融（2002譯），新產品完全開發手冊，台北：遠流出版社，Robert G.. Cooper。
5.李吉仁、陳振祥（1997），「ODM成因與策略運作-水平式產業下之策略聯盟狀態」，中山管理評論，第五卷第三期，頁553-572。
6.林春旺（2007），產品創新過程、技術問題與PM及PL合作機制之硏究：台灣通信產業不同產品新穎性之個案比較，輔仁大學科技管理研究所論文。
7.施振榮（1986），「資訊產品如何創造自有品牌」，台灣經濟研究，第96卷，頁57-64。
8.施振榮（1996），再造宏碁，台北：天下文化出版。
9.施振榮（2004），宏碁的世紀變革，台北：天下遠見出版股份有限公司。
10.張鴻（2007），「向『微笑曲線』兩端移動：產業轉型四大方向」，人才資本，第8期。
11.梅國卿（1997），高科技公司產品經理制度研究—以資訊產業為例，政治大學科技管理研究所碩士論文。
12.許永生（2000），在資訊家電時代對台灣PDA產業的發展機會研究，政治大學科技管理研究所碩士論文。
13.許瓊文、劉尚志、蔡千姿、龍仕璋（2005），科技管理，台北：智勝文化事業有限公司。
14.陳振祥（1997），ODM策略之理論架構與實證，台灣大學商學研究所博士論文。
15.陳瑞麟、趙美齡譯（2003），組織行為，台北：學富文化事業有限公司，譯自McShane, S. L. & Von Glinow, M. A. (2001)
16.溫肇東、梅國卿（1997），「台灣資訊業產品經理圖像與類型」，科技管理學刊，第二卷第二期，頁153-175。
17.詹文男（2006），決勝關鍵：新產品篩選與評估，台北：資訊工業策進會。
18.鄒龍群（2003），供應商特質、產品創新過程與產品經理角色之關係研究，輔仁大學管理學研究所碩士論文。
19.蔣壬銘（2006），中小型資訊電子代工廠經營策略之探討，台灣大學EMBA碩士論文。
20.戴維儂（2006譯），產品經理的第一本書，台北：麥格羅希爾，譯自Gorchels Linda。
網站資料：
1.品牌台灣：http://www.brandingtaiwan.org/index.aspx
2.公開資訊觀測站：http://newmops.tse.com.tw
3.經濟工業局全球資訊網: http://www.moeaidb.gov.tw
二、英文文獻
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6. Cooper, R. G. (1998), Product Leadership: Creating and Launching Superior New Products.
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8. Cooper, R. G. & Kleinschmidt E. J. (1987), “What Makes a New Product a Winner: Success Factor at the Project Level,” R&D Management, Vol.17 (July), pp.175-190.
9. Cooper, R. G. & Kleinschmidt E. J. (1988), “Resource Allocation in The New Product Process,” Industrial Marketing Management, Vol. 17, pp.249-262
10. Crawford, C. M. (1994), New Product Management, 4th ed., Homewood, Illions: Richard D. Irwin.
11. Dawes, P. L. & Patterson, P. G. (1988), “The Performance of Industrial and Consumer Product Managers,” Industrial Marketing Management, Feb, pp.73-84.
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13. Donald, R. L. & Russell, S. W. (2002), Product management, Boston, Mass.: McGraw-Hill/Irwin.
14. Gobeli, D. H. & Brown, D. J. (1987), “Analyzing Product Innovation,” Research Management, Jul.-Aug., pp.25-31.
15. Gupta, A. K., Raj, S. P., & Wilemon, D. C. (1985), “The R&D-Marketing Iinterface in High-Technology Firms,” Journal of Product Innovation Management, Vol. 2, pp.12-24.
16. Hisrich, R. D. & Peters, M. P. (1986), Entrepreneurship, 5th Edition.
17. Kolter, P. (2003), Marketing Management: Analysis, Planning, Implementation, And Control, 11th ed., N.J: Prentice-Holl.
18. Kuczmarski, T.D. (1992), Managing New Product: The Power of Innovation, 2nd, Ed., Prentice-Hall, Englewood Cliffs, N.J., 1992, pp. 33-36.
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24. McShane, S. L. & Glinow, M. A. V. (2000), Organizational Behavior. Boston, MA: McGraw-Hill Companies, Inc.
25. Nickels, W. G., McHugh, J. M. & McHugh, S. M. (2005), Understanding Business 7th ed, McGraw-Hill Companies, Inc.
26. Robbins, S. P. (1997), Management Today, N.J. : Prentice Hall
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31. Souder, W.E. (1987), Managing New Product Innovations, Lexington Books, Massachusetts, Toronto.
32. McShane, S. L., & Von Glinow, M. A. (2005). Organizational Behavior. New York: McGraw-Hill Companies, Inc.
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38. Yin, R. K. (1994), “Case Study Research: Design and Methods,” Thousand Oaks, Calif.: Sage, International Education and Professional. |
