政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/58690
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113303/144284 (79%)
造访人次 : 50812075      在线人数 : 641
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/58690


    题名: 影響採用B2B電子商務平台速度的前因與結果之研究
    The study of drivers and performance outcomes of the speed of b2b e-markets adoption
    作者: 黃靜文
    Huang, Ching Wen
    贡献者: 簡睿哲
    Jean, Ruey Jer
    黃靜文
    Huang, Ching Wen
    关键词: B2B電子商務平台
    採用速度
    TOE架構
    B2B e-markets
    Adoption speed
    TOE framework
    日期: 2012
    上传时间: 2013-07-01 17:26:13 (UTC+8)
    摘要: 電子商務近年來快速發展，並徹底改變了商業環境。電子商務能為企業帶來諸多好處，例如：降低交易成本、增加營收、改善流程等等，這些好處使得透過電子商務進行商業活動已經成為不可避免的趨勢了。在眾多電子商務工具中，又以B2B電子商務平台的重要性為最高，因為B2B電子商務平台扮演著媒合全球買家與賣家的腳色，並且創造了非常龐大的交易量。
    近年來，探究電子商務的文獻愈趨增加，然而多從科技角度切入探討，較少由策略管理面著手；此外，在主題選擇上，大多為影響採用電子商務與否、以及轉為進階使用兩方面原因和結果，對於採用速度的差異鮮少有文獻加以琢磨；在研究樣本選定上，又以單一國家、已開發國家為多，然而開發中國家近年來的興起、電子商務市場發展潛能卻是不可忽略的；最後則是在探討的變數部分，環境相關議題，尤以制度和文化兩方面為最重要，但卻少有文獻詳細談討。因此本文從策略管理角度著手，並以新興市場和B2B電子商務平台為主軸，探究企業採納B2B電子商務平台速度快慢之原因，以及不同採用速度對於績效是否有不同影響。
    本文以216間有採用全球最大B2B電子商務平台阿里巴巴的中國大陸中小企業為研究對象，並以科技、組織、環境的架構來建設模型，最後以路徑分析的量化方法檢視所建構之模型適配度、以及變數間的因果關係。
    研究結果顯示，在科技與組織兩個構面中，企業若擁有較少的科技能力、或管理經驗與能力相對較低，反而會更快採用B2B電子商務平台，因為這些企業將沒有多餘人力和技術自行架設網站，同時也缺乏現有行銷通路而轉向採用成本相對較低之B2B電子商務平台，反之，則相對會訴諸現有的行銷管道、或出現科技排擠效果。在環境構面中，企業若位處於國內制度發展較佳的省份，也會因為競爭加劇、提升溝通能力等原因，傾向快速採用B2B平台。最後也發現早期採用B2B電子商務平台，能在短期刺激銷售額提升、並透過內部流程改善降低成本，而使成長率提升。
    With e-commerce, the whole business environment has been fundamentally changed. It has become an inevitable trend that enterprises conduct businesses through e-commerce because it brings benefits as reducing transaction costs or generating new revenues. Among all e-commerce, the importance of B2B e-market is the most significant due to its role as the ”hub” for both buyers and sellers and the huge trade volume it has made.
    There is growing number of studies on e-commerce related issues. It is found that most literatures are conducted from the perspective of IT innovations, while rather few are discussed from strategic management domain. As for the topics, there are lots of literatures on the drives of pre- or post e-commerce adoption, while few on how rapidly enterprises may adopt e-commerce. Examining the countries of studies, most are conducted on one single developed country. Studies on developing markets call for more research. As for factors incorporated in studies, the environmental factors are often neglected. As a result, this study bridges these gaps and makes discussion on the drives and performance outcomes of the speed of B2B e-markets adoption.
    216 samples of Chinese enterprises are selected from the biggest e-markets in the world, Alibaba.com. The TOE framework is used to construct the model and path analysis is adopted to examine the relationships.
    The results show that with less technology capability and managerial competence, firms tend to adopt e-commerce more rapidly due to lack of existing websites or marketing channel. It also shows that with higher development in domestic institutional environment, firms are likely to adopt B2B e-market earlier due to reasons of better communication or competition. Last, firms tend to benefit from early adoption of B2B e-markets in the short term due to improvement in internal processes, increasing sales or cost reduction.
    參考文獻: Ahsan, Mujtaba, & Musteen, Martina. (2011). Multinational enterprises` Entry Mode Strategies and Uncertainty: A Review and Extension. International Journal of Management Reviews, 13(4), 376-392. doi: 10.1111/j.1468-2370.2010.00296.x
    Amit, Raphael, & Zott, Christoph. (2001). Value creation in e‐business. Strategic management journal, 22(6‐7), 493-520.
    Autio, Erkko, Sapienza, Harry J, & Almeida, James G. (2000). Effects of age at entry, knowledge intensity, and imitability on international growth. Academy of management journal, 43(5), 909-924.
    Bakos, J Yannis. (1991). A strategic analysis of electronic marketplaces. MIS quarterly, 295-310.
    Bakos, J Yannis. (1998). The emerging role of electronic marketplaces on the Internet. Communications of the ACM, 41(8), 35-42.
    Bhattacherjee, Anol. (2001). An empirical analysis of the antecedents of electronic commerce service continuance. Decision support systems, 32(2), 201-214.
    Boomsma, Anne. (1987). The robustness of maximum likelihood estimation in structural equation models.
    Bosch-Rekveldt, Marian, Jongkind, Yuri, Mooi, Herman, Bakker, Hans, & Verbraeck, Alexander. (2011). Grasping project complexity in large engineering projects: The TOE (Technical, Organizational and Environmental) framework. International Journal of Project Management, 29(6), 728-739. doi: http://dx.doi.org/10.1016/j.ijproman.2010.07.008
    Caselli, F., & II, W.J.C. (2001). Cross-country technology diffusion: The case of computers: National Bureau of Economic Research.
    Casillas, José C., & Acedo, Francisco J. (2013). Speed in the Internationalization Process of the Firm. International Journal of Management Reviews, 15(1), 15-29. doi: 10.1111/j.1468-2370.2012.00331.x
    Cavusgil, S Tamer, Knight, Gary, & Riesenberger, John. (2008). International Business: Strategy, Management, and the New Realities (P. I. Edition Ed.): Pearson Education.
    Cavusgil, S Tamer, & Zou, Shaoming. (1994). Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures. The Journal of Marketing, 1-21.
    Chat, Chuchuen, & Pisit, Chanvarasuth. (2011). The Adoption Factors of E-CRM in Service Sector of Thai SMEs. Paper presented at the 2nd International Conference on Networking and Information Technology.
    Chau, P.Y.K., & Tam, K.Y. (1997). Factors affecting the adoption of open systems: an exploratory study. Management Information Systems Quarterly, 21, 1-24.
    Chong, A.Y.L., Ooi, K.B., Lin, B., & Raman, M. (2009). Factors affecting the adoption level of c-commerce: an empirical study. Journal of Computer Information Systems, 50(2), 13.
    Dahlman, C.J. (1979). The problem of externality. Journal of law and economics, 22(1), 141-162.
    Damanpour, Fariborz, & Gopalakrishnan, Shanthi. (1998). Theories of organizational structure and innovation adoption: the role of environmental change. 15(1), 1-24.
    Davis, L.E., & North, D.C. (1971). Institutional change and American economic growth: Cambridge University Press.
    Dhanaraj, Charles, & Beamish, Paul W. (2003). A Resource‐Based Approach to the Study of Export Performance. Journal of Small Business Management, 41(3), 242-261.
    DiMaggio, P.J., & Powell, W.W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American sociological review, 147-160.
    Dos, Santos, Brian, L, & Peffers, Ken. (1995). Rewards to investors in innovative information technology applications: First movers and early followers in ATMs. Organization Science, 6(3), 241-259.
    E-commerce in China: The Alibaba phenomenon. ((2013, Mar 23, 2013). The Economist.
    Eriksson, Kent, Johanson, Jan, Majkgard, Anders, & Sharma, D Deo. (1997). Experiential knowledge and cost in the internationalization process. Journal of international business studies, 337-360.
    Floyd, Steven W, & Wooldridge, Bill. (1990). Path analysis of the relationship between competitive strategy, information technology, and financial performance. Journal of Management Information Systems, 47-64.
    Galang, Roberto Martin N. (2012). Government efficiency and international technology adoption: The spread of electronic ticketing among airlines. Journal of International Business Studies, 43(7), 631-654. doi: 10.1057/jibs.2012.20
    Gao, Gerald Yong, Murray, Janet Y, Kotabe, Masaaki, & Lu, Jiangyong. (2009). A “strategy tripod” perspective on export behaviors: Evidence from domestic and foreign firms based in an emerging economy. Journal of International Business Studies, 41(3), 377-396.
    Garicano, L., & Kaplan, S.N. (2000). The effects of business-to-business e-commerce on transaction costs: National Bureau of Economic Research.
    Geyskens, Inge, Gielens, Katrijn, & Dekimpe, Marnik G. (2002). The market valuation of internet channel additions. The Journal of Marketing, 102-119.
    Ghobakhloo, Morteza, Benitez-Amado, Jose, & Arias-Aranda, Daniel. (2011). Reasons for information technology adoption and sophistication within manufacturing SMEs. Paper presented at the the POMS 22nd Annual Conference: Operations Management: The Enabling Link.
    Glazer, R. (1991). Marketing in an information-intensive environment: strategic implications of knowledge as an asset. The Journal of Marketing, 1-19.
    Gomez-Mejia, Luis R, & Palich, Leslie E. (1997). Cultural diversity and the performance of multinational firms. Journal of International Business Studies, 309-335.
    Gosain, Sanjay, & Palmer, Jonathan W. (2004). Exploring strategic choices in marketplace positioning. Electronic Markets, 14(4), 308-321.
    Gröblinghoff, Birger. (2001). B2B E-Commerce: The Future of Business Transactions & Relationships.
    Guidelines for Writing a Proposal that Uses SEM and for Writing the Results Section of a Thesis. ((2012). For NYU Social Work Students. http://www.nyu.edu/socialwork/pdf/jaccard/ProposalThesisFormat.pdf
    Hofstede, G. (1980). Culture`s consequences: International differences in work-related values (Vol. 5): Sage Publications, Incorporated.
    Hofstede, G., Hofstede, G.J., & Minkov, M. (2010). Cultures and Organizations: Software of the Mind, revised and expanded 3rd ed: McGraw-Hill, New York, NY.
    Hong, Weiyin, & Zhu, Kevin. (2006). Migrating to internet-based e-commerce: Factors affecting e-commerce adoption and migration at the firm level. 43(2), 204-221.
    Jennex, Murray E, Amoroso, Don, & Adelakun, Olayele. (2004). E-commerce infrastructure success factors for small companies in developing economies. Electronic Commerce Research, 4(3), 263-286.
    Johanson, Jan, & Vahlne, Jan-Erik. (1977). The internationalization process of the firm-a model of knowledge development and increasing foreign market commitments. Journal of international business studies, 23-32.
    Johanson, Jan, & Vahlne, Jan-Erik. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of international business studies, 40(9), 1411-1431.
    Kaplan, S., & Sawhney, M. (2000). E-hubs: The new B2B marketplaces. Harvard Business Review, 78(3), 97-106.
    Kevin, Zhu, Kenneth, Kraemer, & Sean, Xu. (2003). Electronic business adoption by European firms: a cross-country assessment of the facilitators and inhibitors. European Journal of Information Systems, 12(4), 251-268.
    Kevin, Zhu, & Kenneth, L. Kraemer. (2005). Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry. Information Systems Research, 16(1), 61-84.
    Khavul, Susanna, Pérez-Nordtvedt, Liliana, & Wood, Eric. (2010). Organizational entrainment and international new ventures from emerging markets. Journal of Business Venturing, 25(1), 104-119.
    Kollmann, Tobias, HäSel, Matthias, & Breugst, Nicola. (2009). Competence of IT professionals in e-business venture teams: the effect of experience and expertise on preference structure. Journal of Management Information Systems, 25(4), 51-80.
    Krell, Terence, & Gale, Jeffrey. (2005). E-business migration: a process model. Journal of Organizational Change Management, 18(2), 117-131.
    Laosethakul, K., & Boulton, W. (2007). Critical Success Factors for E-commerce in Thailand: Cultural and Infrastructural Influences. The Electronic Journal of Information Systems in Developing Countries, 30.
    Laseter, Timothy M, & Bodily, Samuel E. (2004). Strategic indicators of B2B e-marketplace financial performance. Electronic Markets, 14(4), 322-332.
    Legris, P., Ingham, J., & Collerette, P. (2003). Why do people use information technology? A critical review of the technology acceptance model. Information & management, 40(3), 191-204.
    Lieberman, Marvin B. (2005). Did first-mover advantage survive the dot-com crash. Unpublished working paper, UCLA.
    Lin, Hsiu-Fen, & Lin, Szu-Mei. (2008). Determinants of e-business diffusion: A test of the technology diffusion perspective. Technovation, 28(3), 135-145. doi: http://dx.doi.org/10.1016/j.technovation.2007.10.003
    Liu, Chang, Marchewka, Jack T, Lu, June, & Yu, Chun-Sheng. (2004). Beyond concern: a privacy–trust–behavioral intention model of electronic commerce. Information & Management, 42(1), 127-142.
    Liu, I Fan, Chen, Meng Chang, Sun, Yeali S., Wible, David, & Kuo, Chin-Hwa. (2010). Extending the TAM model to explore the factors that affect Intention to Use an Online Learning Community. 54(2), 600-610.
    Liu, W. (2004). The cross-national transfer of HRM practices in MNCs: An integrative research model. International Journal of Manpower, 25(6), 500-517.
    Martinsons, MG. (2008). Relationship‐based e‐commerce: theory and evidence from China. Information Systems Journal, 18(4), 331-356.
    Martinsons, MG, & Hempel, PS. (1998). Chinese business process re-engineering. International Journal of Information Management, 18(6), 393-407.
    Marvin, B. Lieberman, & David, B. Montgomery. (1988). FIRST-MOVER ADVANTAGES. Strategic Management Journal (1986-1998), 9(5), 41-41.
    Mata, F.J., Fuerst, W.L., & Barney, J.B. (1995). Information technology and sustained competitive advantage: A resource-based analysis. MIS quarterly, 487-505.
    Melville, N., Kraemer, K., & Gurbaxani, V. (2004). Review: Information technology and organizational performance: An integrative model of IT business value. MIS quarterly, 28(2), 283-322.
    Milner, H.V. (2003). The global spread of the Internet: The role of international diffusion pressures in technology adoption. Paper presented at the conference “Interdependence, Diffusion, and Sovereignty,” University of California, Los Angeles, March.
    MJ, Bryant, TL, Estrin, & J, Kantor. (1985). Timing the Adoption of New Technology: A Consideration for Small Firms. Journal of Small Business and Entrepreneurship, 31-39.
    Morgan-Thomas, Anna, & Bridgewater, Susan. (2004). Internet and exporting: Determinants of success in virtual export channels. International Marketing Review, 21(4/5), 393-408.
    N, Rao Kowtha, & Timothy, Whai Ip Choon. (2001). Determinants of website development: a study of electronic commerce in Singapore. Information & Management, 39(3), 227-242.
    Neupert, Kent E, Baughn, C Christopher, & Dao, Thi Thanh Lam. (2005). International management skills for success in Asia: a needs-based determination of skills for foreign managers and local managers. Journal of European Industrial Training, 29(2), 165-180.
    Oliveira, T., & Martins, M.F. (2009). Determinants of Information Technology Adoption in Portugal. Paper presented at the Proceedings of the International Conference on E-business, Milan, Italy.
    Oliveira, T., & Martins, M.F. (2011). Literature Review of Information Technology Adoption Models at Firm Level. The Electronic Journal Information Systems Evaluation, 14(1), 110-121.
    Ouchi, W.G. (1980). Markets, bureaucracies, and clans. Administrative science quarterly, 129-141.
    Oxley, Joanne E., & Yeung, Bernard. (2001). E-Commerce Readiness: Institutional Environment and International Competitiveness. Journal of International Business Studies, 32(4), 705-723.
    Peng, Mike W, Wang, Denis YL, & Jiang, Yi. (2008). An institution-based view of international business strategy: A focus on emerging economies. Journal of International Business Studies, 39(5), 920-936.
    Perrigot, Rozenn, Kacker, Manish, Basset, Guy, & Cliquet, Gérard. (2012). Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising*. Journal of Small Business Management, 50(4), 539-565.
    Pezderka, Noemi, & Sinkovics, Rudolf R. (2011). A conceptualization of e-risk perceptions and implications for small firm active online internationalization. International Business Review, 20(4), 409-422.
    Porter, M.E. (2001). Strategy and the Internet. Harvard business review, 79(3), 62-79.
    Preece, SB, Miles, G, & Baeta, M. (1999). Explaining managerial satisfaction with government support of technology start-ups: an empirical study of the Innovation Ontario Corporation. Paper presented at the Management of Engineering and Technology, 1999. Technology and Innovation Management. PICMET`99. Portland International Conference on.
    Quelch, John A, & Klein, Lisa R. (1996). The Internet and international marketing. Sloan Management Review, 37(3).
    Rajdeep, Grewal, James, M. Comer, & Raj, Mehta. (2001). An investigation into the antecedents of organizational participation in business-to-business electronic markets. Journal of Marketing, 65(3), 17-33.
    Roberts, P.W., & Greenwood, R. (1997). Integrating transaction cost and institutional theories: Toward a constrained-efficiency framework for understanding organizational design adoption. Academy of Management Review, 346-373.
    Rogers, E.M. (1995). Diffusion of innovations: Simon and Schuster.
    Sapienza, Harry J, Autio, Erkko, George, Gerard, & Zahra, Shaker A. (2006). A CAPABILITIES PERSPECTIVE ON THE EFFECTS OF EARLY INTERNATIONALIZATION ON FIRM SURVIVAL AND GROWTH. Academy of Management Review, 31(4), 914-933.
    Sauer, C. (2000). Managing the infrastructure challenge. London: Willcocks, L., Sauer, C.
    Scott, W.R. (2001). Institutions and Organizations (2nd ed.). CA: Sage: Thousand Oaks.
    Shapiro, C., & Varian, H.R. (1999). The art of standards wars. California management review, 41(1).
    Shenkar, O. (2001). Cultural distance revisited: Towards a more rigorous conceptualization and measurement of cultural differences. Journal of international business studies, 519-535.
    Sousa, Carlos M. P., Martínez-López, Francisco J., & Coelho, Filipe. (2008). The determinants of export performance: A review of the research in the literature between 1998 and 2005. International Journal of Management Reviews, 10(4), 343-374. doi: 10.1111/j.1468-2370.2008.00232.x
    Steinfield, C., Adelaar, T., & Lai, Y. (2002). Integrating brick and mortar locations with e-commerce: Understanding synergy opportunities. Paper presented at the System Sciences, 2002. HICSS. Proceedings of the 35th Annual Hawaii International Conference on.
    Straub, Detmar W. (1994). The Effect of Culture on IT Diffusion: E-Mail and FAX in Japan and the U.S. Information Systems Research, 5(1), 23-47.
    Sveiby, Karl-Erik. (2001). A knowledge-based theory of the firm to guide in strategy formulation. Journal of intellectual capital, 2(4), 344-358.
    Tan, J., Tyler, K., & Manica, A. (2007). Business-to-business adoption of eCommerce in China. Information & Management, 44(3), 332-351.
    Teo, Hock-Hai, Wei, Kwok-Kee, & Benbasat, Izak. (2003). Predicting intention to adopt interorganizational linkages: An institutional perspective. Mis Quarterly, 19-49.
    Thatcher, S., Foster, W., & Zhu, L. (2006). B2B e-commerce adoption decisions in Taiwan: The interaction of cultural and other institutional factors. Electronic Commerce Research and Applications, 5(2), 92-104.
    Thong, J.Y.L., & Yap, C.S. (1995). CEO characteristics, organizational characteristics and information technology adoption in small businesses. Omega, 23(4), 429-442.
    Tippins, M.J., & Sohi, R.S. (2003). IT competency and firm performance: is organizational learning a missing link? Strategic Management Journal, 24(8), 745-761.
    Tornatzky, L.G., Fleischer, M., & Chakrabarti, A.K. (1990). The processes of technological innovation: Lexington Books Lexington.
    Vahlne, Jan-Erik, & Johanson, Jan. (2002). New technology, new companies, new business environments and new internationalisation processes? Critical Perspectives on Internationalisation (pp. 209-227): Elsevier Science ltd. Pergamon, Amsterdam, London, New York, Oxford.
    Varadarajan, Rajan, & Yadav, Manjit S. (2002). Marketing strategy and the internet: an organizing framework. Journal of the Academy of Marketing Science, 30(4), 296-312.
    Varadarajan, Rajan, Yadav, Manjit S, & Shankar, Venkatesh. (2008). First-mover advantage in an internet-enabled market environment: conceptual framework and propositions. Journal of the Academy of Marketing Science, 36(3), 293-308.
    Venkatesh, V., & Davis, F.D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management science, 46(2), 186-204.
    Wang, Shan, Zheng, Shi, Xu, Lida, Li, Dezheng, & Meng, Huan. (2008). A literature review of electronic marketplace research: Themes, theories and an integrative framework. Information Systems Frontiers, 10(5), 555-571. doi: 10.1007/s10796-008-9115-2
    Welty, B., & Becerra-Fernandez, I. (2001). Managing trust and commitment in collaborative supply chain relationships. Communications of the ACM, 44(6), 67-73.
    Wernerfelt, B. (1984). A resource‐based view of the firm. Strategic management journal, 5(2), 171-180.
    Wiengarten, Frank, Humphreys, Paul, Cao, Guangming, & McHugh, Marie. (2013). Exploring the Important Role of Organizational Factors in IT Business Value: Taking a Contingency Perspective on the Resource-Based View. International Journal of Management Reviews, 15(1), 30-46. doi: 10.1111/j.1468-2370.2012.00332.x
    Williamson, O.E. (1981). The economics of organization: The transaction cost approach. American journal of sociology, 548-577.
    Wong, W.H., Chu, S.C., Cheung, W., & Chen, G. (2003). An architectural framework of a decision support platform for e-business. Paper presented at the Proceedings of 3rd International Conference on Electronic Business. 9–13 November 2003.
    The world’s greatest bazaar: Alibaba, a trailblazing Chinese internet giant, will soon go public. ((2013, Mar 23, 2013). The Economist.
    Yamakawa, Yasuhiro, Peng, Mike W, & Deeds, David L. (2008). What drives new ventures to internationalize from emerging to developed economies? Entrepreneurship Theory and Practice, 32(1), 59-82.
    Yeoh, Brenda SA. (2007). Transnational mobilities and challenges. A companion to feminist geography, 60-73.
    Zacharakis, A. (1997). Entrepreneurial entry into foreign markets: A transaction cost perspective. Entrepreneurship Theory and Practice, 21(3), 23.
    Zahra, Shaker A, Ireland, R Duane, & Hitt, Michael A. (2000). International expansion by new venture firms: International diversity, mode of market entry, technological learning, and performance. Academy of Management journal, 925-950.
    Zhai, C. (2011). B2B e-marketplace adoption in China: From the perspective of innovation diffusion theory and network externalities. Paper presented at the Service Systems and Service Management (ICSSSM), 2011 8th International Conference on.
    Zhao, J., Wang, S., & Huang, W.V. (2008). A study of B2B e-market in China: E-commerce process perspective. Information & Management, 45(4), 242-248.
    Zhou, Lianxi. (2007). The effects of entrepreneurial proclivity and foreign market knowledge on early internationalization. Journal of World Business, 42(3), 281-293.
    Zhou, Lianxi, Wu, Aiqi, & Barnes, Bradley R. (2012). The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities. Journal of International Marketing(ja), 1-56.
    Zhu, Kevin. (2004). The complementarity of information technology infrastructure and e-commerce capability: A resource-based assessment of their business value. Journal of Management Information Systems, 21(1), 167-202.
    Zhu, Kevin, Dong, Shutao, Xu, Sean Xin, & Kraemer, Kenneth L. (2006). Innovation diffusion in global contexts: determinants of post-adoption digital transformation of European companies. European Journal of Information Systems, 15, 601–616.
    Zhu, Kevin, & Kraemer, Kenneth L. (2002). e-Commerce Metrics for Net-Enhanced Organizations: Assessing the Value of e-Commerce to Firm Performance in the Manufacturing Sector. Information Systems Research, 13(3), 275-295.
    Zhu, Kevin, Kraemer, Kenneth L., & Xu, Sean. (2006). The Process of Innovation Assimilation by Firms in Different Countries: A Technology Diffusion Perspective on E-Business. Management Science, 52(10), 1557-1576.
    描述: 碩士
    國立政治大學
    國際經營與貿易研究所
    101351003
    101
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101351003
    数据类型: thesis
    显示于类别:[國際經營與貿易學系 ] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML2351检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈