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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/58682

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/58682

Title:	在巴黎開設台式早餐餐廳"慢慢來"之商業企劃書 Business Plan-Open a Taiwanese Inspired Breakfast Restaurant "Man Man lai" in Paris
Authors:	瑪歌希 Desachy, Margot
Contributors:	吳文傑 Wu, Jack 瑪歌希 Desachy, Margot
Keywords:	商業企劃書台式早餐 Business Plan Taiwanese Inspired Breakfast
Date:	2012
Issue Date:	2013-07-01 17:11:32 (UTC+8)
Abstract:	慢慢来 is an innovative breakfast restaurant that proposes a large range of tasty breakfasts inspired by Taiwanese and French cuisines. 慢慢来 is located in the district of Jussieu, in the center of Paris, France. It caters to the city-dwellers who start their days early but often skip breakfast for lack of time or options. Breakfast has been shown to be the most important meal of the day. The idea is to export the Taiwanese tradition of eating out for breakfast to France, where there are little options during morning. Moreover, 慢慢来 also introduces fusion cuisine, by including Taiwanese born dishes into the French traditional menu. 慢慢来 ensures to provide quality and tasty breakfasts to start the day on the right feet. Its location in the center of Paris in a student district makes it a convenient and pleasant place to enjoy this first meal of the day that is too often neglected. Because it is opened all day long, it is also an original alternative to lunch or snacking. 慢慢来 also provides a delivery service to individuals and companies. 1. Executive summary 1 1.1. Objectives 4 1.2. Mission 4 1.3. Keys to success 4 2. Company summary 5 2.1. Company ownership 5 2.2. Start-up summary 5 3. Market analysis 6 3.1. Market analysis segmentation 8 3.2. Target market strategy 9 3.3. Competition 10 3.4. SWOT 10 4. Strategy 11 4.1. Sales strategy 11 4.2. Marketing strategy 14 5. Marketing plan 15 5.1. Products and services policy 15 5.1.1. The cost of raw materials 16 5.1.2. Selling price of the menus 18 5.2. Communication policy 19 5.2.1. The website 19 5.2.2. Brochures 20 5.2.3. Flyers 20 5.2.4. Customized car 20 5.2.5. Radio and newspapers 20 5.2.6. Breakfast event 21 6. Management 22 7. Financial analysis 23 7.1. The three main financial statements of annual reports 23 Appendix 28
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 101933056 101
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0101933056
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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