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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/57103


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    題名: Characteristics and Dimensions of Ethical Leadership in Public Relations
    作者: Lee, Seow Ting
    Cheng, I-Huei
    鄭怡卉
    貢獻者: 政大廣告系
    日期: 2011-01
    上傳時間: 2013-03-08 15:16:47 (UTC+8)
    摘要: This study explores the characteristics of leadership in developing and managing ethics in public relations, based on in-depth interviews with 20 public relations executives in the United States. Systematic analysis of the interview data identified multiple dimensions of ethical leadership and ethical knowledge, and suggested that ethical leadership is grounded in personal rather than professional characteristics. Personal ethics, interpersonal behaviors, and articulation of ethical standards emerged as 3 salient characteristics of an ideal leader in facilitating knowledge transfer of ethics in public relations organizations. Ethical knowledge is implicit, intangible, personal, and often difficult to identify or articulate, posing a challenge for the transfer of knowledge through structured and formalized approaches. Theoretical implications and practical recommendations are discussed.
    關聯: Journal of Public Relations Research, 23(1), 46-74
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1080/1062726X.2010.504790
    DOI: 10.1080/1062726X.2010.504790
    顯示於類別:[廣告學系] 期刊論文

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