政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/57094
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51107380      Online Users : 922
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/57094


    Title: 政治置入性新聞對新聞可信度之影響
    Authors: 彭賢恩;張郁敏
    Contributors: 政大廣告系
    Keywords: 協調理論;置入性行銷;媒體政治偏誤;新聞可信度;閱聽人政黨傾向;歸因理論
    Date: 2008
    Issue Date: 2013-03-08 13:50:19 (UTC+8)
    Abstract: 本研究以線上實驗法,探討政治置入性新聞屬性、媒體政治偏誤、與閱聽人政黨傾向,如何影響新聞可信度之評估。研究結果發現,置入政治新聞確實會比無置入新聞產生較低的新聞可信度。在未考慮閱聽人政黨傾向時,「媒體政治偏誤」與「置入性新聞屬性」有顯著的交互作用,但考慮閱聽人政治立場時,兩變項的交互作用卻變得不顯著。研究整體發現「閱聽人政黨傾向」為三變項中影響最大,而協調理論較歸因理論或平衡理論適合解釋此現象。
    Relation: 新聞學研究,95,55-110
    Data Type: article
    Appears in Collections:[Department of Advertising] Periodical Articles

    Files in This Item:

    File Description SizeFormat
    95-2.pdf571KbAdobe PDF2840View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback