Reference: | 一、【中文部份】 Yin, R.(1994), 個案研究(Case Study Research: Design and Methods),尚榮安譯(1999),台北: 弘智文化
二、【英文部份】 Boyd, D.M. & Ellison, N.B. (2007), “Social Network Sites: Definition, History, and Scholarship”, Journal of Computer-Mediated Communication, Vol. 13, pp. 210-230. Constantinides, E. & Fountain, S.J. (2008), “Web 2.0: Conceptual Foundations and Marketing Issues”, Journal of Direct, Data and Digital Marketing Practice, Vol. 9, No. 3, pp. 231-244. Eisenhardt, K.M.(1989), “Building Theories from Case Study Research”, The Academy of Management Review Vol. 14, No. 4 (Oct., 1989), pp. 532-550 Lutz, M. (2009), “The Social Pulpit: Barack Obama’s Social Media Toolkit” an e-book by Edelman Consultant , pp. 2. Kangas, P., Toivonen, S. & Bäck, A. (2007), “Ads by Google and Other Social Media Business Models”, VTT Tiedotteita- Research Notes 2384. Kaplan, A.M. & Haenlein, M. (2009), “Users of the World, Unite, The Challenges and Opportunites of Social Media”, Business Horizons, Vol.53, pp. 59-68. Kim, W., Jeong, O.R. & Lee, S.W. (2010), “On Social Web Sites”, Information System, Vol. 35 Issue 2, pp. 215-236. Lehtimäki, T., Salo, J., Hiltula, H. & Lankine, M. (2009), “Harnessing Web 2.0 for Business to Business Marketing- Literature Review and an Empirical Perspective from Finland”, Faculty of Economics and Business Administration, University of Oulu Working Papers, No.29. Lietsala, K., Sirkkunen, E. (2008), “Social Media: Introduction to the Tools and Processes of Participatory Economy”, Published by University of Tampere, pp. 18. Mayfield, A. (2008), “What is Social Media” an e-book by Antony Mayfield from iCrossing updated 01.08.2008. Rubin, E. (2009), “Social Networking: Walking the Talk”, Journal of the Association for Laboratory Automation, Vol. 14, No. 4, pp. A16. Safko, L. (2010), “The Social Media Bible: Tactics, Tools, and Strategies for Business Success Second Edition”, Published by John Wiley & Sons, Inc., pp. 4-10, pp.670-733. Shuen, A. (2008), “Web 2.0: A Strategy Guide”, Published by O`Reilly Media, pp. 5-34 . Thackeray, R., Neiger, B.L., Hanson, C.L. & Mckenzie, J.F. (2008), “Enhancing Promotional Strategies within Social Marketing Programs: Using of Web 2.0 Social Media”, Health Promotion Practice, Vol.9. Weinberg, T. (2009), “The New Community Rules: Marketing on the Social Web”, Published by O`Reilly Media, pp. 3-9. Westland, J.C. (2010), “Critical Mass and Willingness to Pay for Social Networks”, Electronic Commerce Research and Applications, Vol. 9, pp. 6-19.
三、【網站部份】 維基百科社群媒體的定義:http://zh.wikipedia.org/wiki/%E7%A4%BE%E4%BC%9A%E5%8C%96%E5%AA%92%E4%BD%93, [11, 23, 2012] 麥肯錫季刊(2008), 「麥肯錫全球調查:構建Web 2.0企業」: https://china.mckinseyquarterly.com/Surveys/Building_the_Web_20_Enterprise_McKinsey_Global_Survey_2174?pagenum=3, [11, 23, 2012] AISAS行銷理論:http://www.dentsu.com.tw/DB/news2.html?ch=2&_t_=166.66667175293. [11, 23, 2012] ASUS on Facebook: https://www.facebook.com/ASUS, [11,24,2012] ASUS on Youtube: http://www.youtube.com/asus, [11,24,2012] ASUS 追尋無與倫比: http://insearchofincredible.asus.com/zh-tw/incredible-moments, [11,24,2012] ASUS WePC.com 報導: http://3c.u-car.com.tw/3cdetail.asp?articleid=314, [11,24,2012] Billimoria, R. (2011), “The Holy Trinity of Social Media”, Online, Available at: http://www.miracleworx.com/blog/2011/06/the-holy-trinity-of-social-media-facebook-twitter-and-the-blog-aim-them-at-an-idea-concept-or-service-you-want-to-promote/, [11,24,2012] Edelman Trust Barometer 2011 Findings: http://www.slideshare.net/EdelmanDigital/edelman-trust-barometer-executive-findings-6689233, [11,24,2012] Guglielmo, C. (2009), “Dell Rings Up $6.5 Million in Sales Using Twitter (Update2)”, Online, Available at: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=akXzD_6YNHCk, [10, 12, 2012] IdeaStorm.com: http://www.ideastorm.com, [10, 12, 2012] Intel 社群媒體準則: http://www.intel.com/sites/sitewide/zh_TW/social-media.htm, [12, 20, 2012] Intel on Facebook: https://www.facebook.com/Intel, [11,24,2012] Intel on twitter: https://twitter.com/intel, [11,24,2012] Intel on Youtube: http://www.youtube.com/user/channelintel, [11,24,2012] iQ by Intel: http://iq.intel.com/, [11,24,2012] Meister, J.C. & Willyerd, K. (2010), “Intel`s Social Media Training”, Online, Available at: http://blogs.hbr.org/cs/2010/02/intels_social_media_employee_t.html, [12, 20, 2012] My Starbucks Idea Site: http://www.starbucks.com/coffeehouse/learn-more/my-starbucks-idea, [11,24,2012] Noff, A. (2010), “The Starbucks Formula for Social Media Success”, Online, Available at: http://thenextweb.com/2010/01/11/starbucks-formula-social-media-success/, [11, 12, 2012] O’Reilly (2005), “What is Web 2.0”, Online, Available at: http://oreilly.com/web2/archive/what-is-web-20.html, [10, 10, 2012] Rogers, D. (2011), “Rethinking the Marketing Funnel in a World of Social Media”, Online, Available at:http://newsroom.cisco.com/feature-content?articleId=423871&type=webcontent, [11, 24, 2012] Solis, B. (2010), “KISS”: Online, Available at: http://www.briansolis.com/2010/08/social-media%E2%80%99s-critical-path-relevance-to-resonance-to-significance/, [11, 23 ,2012] Starbucks on Facebook: https://www.facebook.com/Starbucks, [11,24,2012] Starbucks on twitter: http://twitter.com/starbucks, [11,24,2012] Starbucks on YouTube: http://www.youtube.com/user/starbucks, [11,24,2012] Walter, E. (2011), “What Can Small Businesses Learn from Intel`s Social Media Strategy?”, Online, Available at:http://www.forbes.com/sites/jessethomas/2011/07/19/what-can-small-businesses-learn-from-intels-social-media-strategy/ , [11, 23, 2012] |