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    題名: 台灣電影院投資個案分析
    An Investment Project Analysis on Taiwan Cinema
    作者: 陳紀光
    Chen, Daniel
    貢獻者: 蔡政憲
    Tsai, Chenghsien
    陳紀光
    Chen, Daniel
    關鍵詞: 電影院
    淨現值
    敏感度分析
    情境分析
    Movie Exhibitor
    Net Present Value (NPV)
    Sensitivity Analysis
    Scenario Analysis
    日期: 2012
    上傳時間: 2013-03-01 09:22:48 (UTC+8)
    摘要: The thesis aims at providing an analytical research and evaluation on a movie theater investment based on a real case in Taiwan. Subject investment, a combination of movie theaters and shopping mall, is operated by one of the strongest film exhibitors, fulfilling various entertainment and consumption demands of local people.

    First, the thesis point out characteristics of film exhibitors in Taiwan, such as concentrating towards urban areas, significant correlation between GDP growth and box office growth, and shifting preference on movies sources. Next, studied company is introduced with its strong market share, occupying as much as 35% of Taipei’s box office. Meanwhile, the location of subject project is also presented with its distinctive features like young age accompanying with high population growth, emphasizing on the balance between good life quality and work, and lower income as well as expenditure on average.

    With available information and estimations on each variable, we conducted Net Present Value (NPV) to evaluate the project by calculating annual cash flows. The primary initial costs include interior decorating costs, machines and operating equipments procurement. On operation side, major annual costs are film hiring cost and rental of the business area, while revenues mostly comes from box office and sub-lease income.

    When all cash flows are added up and discounted, the investment project could be able to offer a net present value of about $10 million NT dollars. Furthermore, to have a deeper insight, we also conducted sensitivity analysis, scenario analysis, and had an interview with Chief Financial Officer of case company, discussing about several concerns of the investment; among them, admission rate and sub-lease rate are two most critical issues to be highlighted.

    Admission rate refers to the audience traffic brought by movies, which correlates to local population, income, and lifestyle. High audience traffic brings in strong consuming volume and accordingly increases the sub-lease rate of the shopping mall. We sum up the case study by giving green light to subject investment project with several suggestions focusing on continuous improvements on admission rate.
    1. Introduction 1
    2. Industrial Organizations 4
    2.1. Introduction to Taiwan Movie Exhibition Industry 4
    2.2. Introduction to the Studied Movie Exhibitor Company 12
    2.3. Introduction to Case Investment – Location & Population 19
    3. NPV and Analysis – ACE T Cinema 28
    3.1. Basics and Assumptions 28
    3.2. NPV calculation 29
    3.3. Analyses and suggestions 42
    4. Appendix: Interview 51
    5. Reference 56
    參考文獻: Literal References:
    1. Vogel, Harold L. 2010. Entertainment Industry Economics: A Guide for Financial Analysis (8th edition). Cambridge, UK: Cambridge University Press.
    2. CNCCU – SINYI Research Center for Real Estate. 2011, Taiwan Real Estate Almanac. Taipei, Taiwan: SinYi Real Estate Publication.
    3. Pablo Fernandez, Javier Aguirreamalloa, and Luis Corres 2011. Market Risk Premium used in 56 Countries in 2011: A Survey with 6,014 Answers. IESE Business School, University of Navarra.
    4. Brealey, Richard A., & Myers, Stewart C., & Allen, Franklin. 2008. Principles of Corporate Finance (9th edition). New York, NY: McGraw-Hill/Irwin.
    5. Hill, Charles W.L., & Jones, Gareth R. 2010. Theory of Strategic Management (9th edition). Independence, KY: South-Western Cengage Learning.
    6. Department of Budget, Accounting and Statistics, New Taipei City Government. 2011. Family Income & Expenditure Report. New Taipei City, New Taipei City Government.

    Internet References:
    1. Department of Statistics, Ministry of the Interior: http://www.moi.gov.tw/stat/index.aspx
    2. Department of Budget, Accounting and Statistics, New Taipei City Government:
    http://www.bas.ntpc.gov.tw/web/SelfPageSetup?pageID=21861
    3. Department of Budget, Accounting and Statistics, Taipei City Government:
    http://www.dbas.taipei.gov.tw/
    4. Statistic Database, Ministry of Finance, R.O.C.: http://web02.mof.gov.tw/njswww/WebProxy.aspx?sys=100&funid=defjspf2
    5. National Statistics, R.O.C. Taiwan: http://www.stat.gov.tw/mp.asp?mp=4
    6. Taiwan Cinema: http://www.taiwancinema.com/CH
    7. Industrial Reports of Taiwan Industry Economics Services: http://tie.tier.org.tw/
    8. Construction and Planning Agency, Ministry of the Interior: http://www.cpami.gov.tw/chinese/index.php?option=com_content&view=article&id=15176&Itemid=96
    9. Ministry of Culture: http://www.bamid.gov.tw/bamid/code/
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933014
    101
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0099933014
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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