政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/57012
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113392/144379 (79%)
造访人次 : 51222515      在线人数 : 960
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/57012


    题名: HonYa網路日文書店
    HonYa :A Business Plan for Internet Japanese Book Store
    作者: 呂宣誼
    Lu, Jasmine
    贡献者: 何小台
    Ho, Chester
    呂宣誼
    Lu, Jasmine
    关键词: 網路書店
    日文
    Business Plan
    Internet Book Store
    Japanese
    日期: 2012
    上传时间: 2013-03-01 09:22:46 (UTC+8)
    摘要: Japan HonYa is a on-line web company specializing in book, company product include fiction, magazine, dictionary, test book (Language test book), Newspaper, child book and professional book. Our mission and vision is to provide excellent service in knowledge sharing field.

    We plan to target following 5 types of consumers but not limited.
    Taiwanese who is learning or interested in Japanese.
    Japanese who is working or studying in Taiwan.
    Japanese’s family who is living in Taiwan.
    Students who is preparing Japanese language test.
    Office man & office lady who is working in Japanese company.

    Our low cost and more product combination strategy make us very competitive, no Taiwanese or Japanese book stores can provide such low cost or same service with us so far. We use online channel to market and distribute our products because online service serve the need of both low in cost and high efficiency in reaching our target customers. For the book you want, just click and pay, no need to carry heavy books by yourself.

    Since we have quiet reachable profit rate around 35% ~ 30%, we estimate this business break even in the 1st year and turn profitable in the 2nd and 3rd year.
    Executive Summary 1
    1. Company Profile 2
    1.1. Company Name 2
    1.2. Company Vision 2
    1.3. Strategy 2
    1.4. Company Partnership 2
    2. Product Category 3
    3. Market Survey & Analysis 4
    3.1. The purpose to do the questionnaire 4
    3.2. Content of questionnaire 4
    3.3. Survey result & analysis 8
    4. Target Customer 12
    5. SWOT Analysis 13
    6. 5P Analysis 14
    6.1. Product 14
    6.2. Promotion 15
    6.3. Package 15
    6.4. Place 15
    6.5. Price 16
    7. Web-site Design Idea 17
    8. Financial Plan 20
    8.1. Cost & Profit Structure 20
    8.2. Projected Balance Sheet 21
    8.3. Projected Forecast /Revenue 22
    9. Conclusion 24
    Reference 25
    參考文獻: 1. http://www.junkudo.tw/
    2. Marcus Buckingham and Curt Coffman “First, Break all the rules” 1999
    3. http://www.kinokuniya.com.tw/
    4. 大新書局 “商談ビジネス” June 1999
    5. http://bookstore.yamasetw.com/
    6. 中央公論新社“日本の経済”伊藤修 May, 2007
    7. http://www.amazon.com/gp/
    8. 七賢 –“インタ－ネット・ビジネスを成功に導く法的ガイドブッ” May, 1998.
    9. http://www.books.com.tw/
    10. 日経ＢＰ 社“インターネット・マーケティングの鉄則―サイトにお客を引きつける１０の原則・１５の心得” May, 1997.
    11. Questionnaire for market survey
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933016
    101
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0098933016
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML2696检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈