政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/56910

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/56910

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113318/144297 (79%)
Visitors : 51068457 Online Users : 919

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Scope

please add "double quotation mark" for query phrases to get precise results

please goto advance search for comprehansive author search

Adv. Search

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

Goto mobile version

政大典藏 > College of Social Science > Department of Sociology > Theses > Item 140.119/56910

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/56910

Title:	一個人的社會性-寂寞消費探討 Single sociality-lonely consumption
Authors:	陳姿伶
Contributors:	陳信木陳姿伶
Keywords:	少子化單身家戶寂寞消費社會性
Date:	2011
Issue Date:	2013-02-01 16:57:32 (UTC+8)
Abstract:	根據內政部的數據顯示少子化、單人家戶已成為現代社會中的趨勢，而在這樣的社會趨勢底下，人們的價值觀和消費型態也逐漸發生改變。台灣自1960年代實施的家庭計畫使得生育率開始下降，直到2010年甚至跌到只剩0.895（內政部2010），成為全球生育率最低的國家；不僅是少子化衝擊台灣的社會，單人家戶不斷攀高也是其中一項，從2001年其佔總戶數比例為24%，到2010年上升至28.7%，這再再顯示出台灣的現在和未來，將會有一群龐大的單身族群，這群人可能沒有兄弟姊妹，或是婚姻關係，這變化不單影響著個人的生命歷程，其消費模式都將產生劇烈轉變。本研究針對此現象，以新竹地區三家星巴克的單身消費的顧客，以及內部員工為對象，探討關於一個人的消費型態。其研究發現長期一個人進入星巴克消費者的動機，不僅消費咖啡、環境，更是消費與夥伴之間的互動關係，而這種消費型態本文稱之為「寂寞消費」，此消費動機有別於過往購買物質性商品的模式，即商品的品質和價錢，其寂寞消費者的動機，更在乎場域之間彼此的「關係」，這群消費者多半來自於單身、親密關係較為缺乏的生活環境，以及喜愛與他人互動的性格，從這些現象可以得出，當未來人們趨於單身時，如何可以消費中同時獲得社會性滿足將會是新的商機。 According to the statistics provided by the Interior ministry, the low-birth rate and single-family household rate have been a trend nowadays. Under such a circumstance, people’s values and consuming types are gradually changing. Since 1960, the birth rate has started to decrease resulting from the implement of Family Project(家庭計畫) in Taiwan. Till 2010, the birth rate had fallen to 0.895 (Interior ministry 2010), which is the lowest birth rate in the world. It is noted that not only the trend of fewer children(少子化) but the increasing of single-family household (單人家戶) strike Taiwan society. Specifically, the rate of single-family household in Taiwan keeps increasing from 24% to 28.7% in 2001 and 2010, respectively. This phenomenon implies that there has been and will be a large group of people having no brothers, sisters or marriage relation in Taiwan. Such changes in social structure will affect the life experience for each single person and significantly change people’s consuming types. In this thesis, in order to investigate the above-mentioned phenomenon, we took single consumers and staff of three STARBUCKS shops in Hsinchu as samples to explore the consuming type of a single person. It is found that a long-term consumer who is single consumes not merely coffee and environment but the interaction with staff in STARBUCKS. Such consuming type is called loneliness consuming in this study. Looking into the causes of loneliness consuming, the motivation behind such consuming is to establish relationship with people through places. It is observed that the lonely consumers in general like to interact with people but are single or from the environment with less close relationship. Accordingly, in the trend of more people being single, how to simultaneously satisfy the sociality in the behavior of consuming for consumers may yield new business opportunities.
Reference:	一、中文部分 Frank Schirrmacher著、張志成譯，2008，《少子化：我們社會的災難與危機》。台北：博雅書屋。 Howard Beha & Janet Goldstein著、徐思源譯，2009，《星巴克：比咖啡更重要的事》。台北：大智通。 John Simmons著、李陽譯，2005，《遇見綠圍裙》。香港：三聯。 Joseph Michelli著、胡瑋珊譯，2006，《星巴克模式：體驗熱情煮沸的經營哲學》。美國：麥格˙希爾。 M. Jean Baudrillard著、林志明譯，1997，《物體系》。台北：時報文化。 M. Jean Baudrillard著、劉成富/全志鋼譯，2009，《消費社會》。南京：南京大學。 M. Mauss著、汪珍宜/何翠萍譯，2001，《禮物: 舊社會中交換的形式與功能》。台北：遠流。 Schultz & Dori Jones Yang著、韓懷宗譯，1998，《STARBUCKS咖啡王國傳奇》。台北：聯經。 Steve Yastrow著、胡采蘋譯，2011，《關係銷售新法》。台北：商周。 Ted C. Fishman著、黃煜文譯，2011，《當世界又老又窮：全球人口老化大衝擊》。台北：天下文化。 u-car網路汽車共和國，2010，台灣汽車市場銷售報告。http://www.u-car.com.tw/，取用日期：2011年12月12日。大前研一著、孫玉珍譯，2011，《一個人的經濟：成熟市場也有大金礦》。台北：天下文化。內政部，2011，內政統計年報。http://sowf.moi.gov.tw/stat/year/list.htm，取用日期：2011年12月03日。內政部戶政司，2011，各縣市戶數結構表。http://www.ris.gov.tw/37，取用日期：2011年11月12日。王德睦，1988，〈台灣地區嬰幼兒死亡率對生育率之影響〉。《台灣大學人口學刊》， 11:1-18。王德睦，1989，〈嬰幼兒死亡率影響生育率之模擬分析〉，伊慶春與朱瑞齡主編，《台灣社會現象的分析》，P337-62，台北：中央研究院三民主義研究所。台灣行政院經濟建設委員會，2010，《2010 年至 2060年臺灣人口推計》報告。http://www.cepd.gov.tw/m1.aspx?sNo=0000455，取用日期：2012年01月27日。石計生，2001，〈都市與現代生活〉。《當代》，168：40-53。江逸之，2006，〈2006寂寞指數大調查：台灣有多寂寞？三大都會區，107萬寂寞心〉。《遠見》，238：168-172。行政院主計處，2011，婚姻狀況統計。http://www.dgbas.gov.tw/ct.asp?xItem=15408&CtNode=4594&mp=1，取用日期：2011年12月25日。邱天助，2002，《布爾迪厄文化再製理論》。台北：桂冠。陳紹馨，2004，《台灣的人口變遷與社會變遷》。台北：聯經。陳寬政、王德睦與陳文玲，1986，〈台灣地區人口變遷的原因與結果〉。《台灣大學人口學刊》，9:1-21。陳廣，2006，《我家不只賣咖啡：星巴克帝國》。台北：海洋文化。黃國祥，2004，〈齊末爾論現代都市生活〉。南華大學網路社會學通訊期刊，三十九期，2004年5月15日發刊。http://mail.nhu.edu.tw/~society/e-j/39/39-14.htm，取用日期：2012年1月21日。楊靜利，2006，《台灣家戶組成變遷的可能方向》。嘉義：南華大學社會學研究所。齊力，1990，〈台灣地區近二十年來家戶核心化趨勢的研究〉。《社會學刊》，20:41-83。二、外文部分：有馬ゆえ，2011，《家事代行から話し相手まで…親孝行サポートサービス最前線》。http://www.isize.com/topics/article_00021444/，取用日期：2012年2月21日。 Ami Rokach, 2004, “The Lonely and Homeless: Causes and Consequences.” Social Indicators Research 69(1): 37-50. Bourdieu, Pierre, 1984, Distinction: a Social Critique of the Judgment of Taste. Cambridge, Mass: Harvard University Press. Chen Chao-Nan ,1996, “Living Apart from One’s Children in Later Life” Taiwanese Journal of Sociology （臺灣社會學刊）19:57-93. Chen Chao-Nan, 1996, “Living Arrangements and Economic Support for the Elderly in Taiwan.” Population Studies（人口學刊） 17:59-81. Chen Chao-Nan, 1994, “The Determinates of Satisfaction with Living Arrangements for the Elderly in Taiwan.” Population Studies （人口學刊）16:29-52. Chen Chao-Nan, 1996, “Living Arrangements and Economic Support for the Elderly in Taiwan.” Population Studies （人口學刊）17:59-81. DiTommaso, Enrico and Barry Spinner, 1997, “Social And Emotional Loneliness: a Re-examination of Weiss’ Typology of Loneliness.” Personality and Individual Differences 22:417-427. Daniel W. Russell, 1996, ” UCLA Loneliness Scale (Version 3): Reliability, validity, and factor structure. “ Journal of Personality Assessment 66: 20-40. Enge, Blackwell and Miniard, 1995, Consumer Behavior (7thed). NY: The Dryden Press. Eisenhardt, Kathleen M., 1989, “Building Theories from Case Study Research.” Academy of Management Review 14 (October): 532-550. Frable DES, 1993, “Being and feeling unique: statistical deviance and psychological marginality.” J. Personal 61:85-110. Griffith, David A, 2003, “Intimacy, Rites of Passage and Social Support: Symbolic Meaning From Lifetime Shopping Experience,” The International Review of Retail, Distribution and Consumer Research 13(3):263-278. Gronbach, Kenneth W./ Bloomquist, Max ,2008, The Age Curve: How to Profit from the Coming Demographic Storm, Library Edition. Brilliance Audio Lib Edn. George P. Moschis, 2003, “Marketing to older adults: an updated overview of present knowledge and practice.” Journal of Consumer Marketing 20(6):516-525. Hara Estroff Marano, 2003, “What Is Solitude?” http://www.psychologytoday.com/articles/200308/what-is-solitude (Date visited: February 19, 2011) Hochschild, A., 1983, The Managed Heart: Commercialization of Human Feeling. Berkeley: University of California Press. Jacobs, Jerry, 1985, The mall: An attempted escape from everyday life, Prospect Heights, IL: Waveland Press. Jones EE, Farina A, Hastorf AH, Markus H, Miller DT, et al., 1984, Social Stigma: The Psychology of Marked Relationships. San Francisco: Freeman. Kim, Youn-Kyung, Jikyeong Kang, and Minsung Kim, 2005, “The relationships among family and social interaction, loneliness, mall shopping motivation, and mall spending of older consumers”. Psychology & Marketing 22(12): 995-1015. Kottler, J. A., 1996, The Language of Tears. Proquest Info & Learning: Facsimile edition. Knox,D., Vail-Smith, K.& Zusman,M., 2007, “The Lonely college male.” International Journal of MEN’ Health 6:273-279. Max Weber, 1948, From Max Weber: essays in sociology. London : Routledge & Kegan Paul. McKenna KYA, Bargh, J. A., 1999, “Causes and consequences of social interaction on the internet A conceptual framework.” Media Psychology 1(3):249-269. McKenna KYA, Bargh JA., 1998, “Coming out in the age of the Internet: identity ‘demarginalization’ through virtual group participation.” J. Personal. Soc. Psychol 75:681-94. Moon, Y.M. & Quelch, J., 2006, “Starbucks: delivering customer service.” Harvard Business Review, July. Nancy Schmidt, Vello Sermat, 1983,“Measuring loneliness in different relationships.” Journal of Personality and Social Psychology 44(5):1038-1047. Oldenburg, Ray, 1989, The Great Good Place: Cafes, Coffee Shops, Community Centers, Beauty Parlors, General Stores, Bars, Hangouts, and How They Get You Through the Day. New York: Paragon House. Oldenburg, Ray, 1991, The Great Good Place. New York: Marlowe & Company. Oldenburg, Ray, 2000, Celebrating the Third Place: Inspiring Stories about the "Great Good Places" at the Heart of Our Communities. New York: Marlowe & Company. Pual Ransome, 2005, Work, consumption and culture: affluence and social change in the twenty-first century. United States: SAGE. Peplau, Letitia Anne and Daniel Perlman, 1982, Loneliness: A Sourcebook of Current Theory, Research and Therapy. New York: John Wiley & Sons. Rokach, A., 1996, “The subjectivity of loneliness and copy with it.” Psychological Reports 79:475-481. Richard A. Feinberg, Brent Sheffler, Jennifer Meoli and Amy Rummel, 1989, “There`s something social happening at the mall.” Journal of Business and Psychology 4(1): 49-63. Russell, Dan, Carolyn E. Cutrona, Jayne Rose, and Karen Yurko, 1984, “Social and Emotional Loneliness: An Examination of Weiss’s Typology of Loneliness.” Journal of Personality and Social Psychology 46(6):1313-1321. Rook, Karen S., 1984, “Promoting Social Bonding: Strategies for Helping the Lonely and Socially Isolated.” American Psychologist 39(12):1389-1407. Rubenstein, C. M., & Shaver, P., 1979, Loneliness in Two Northeastern Cities. New York: International Universities Press. Robert Wuthnow, 1994, Support Groups and America`s New Quest for Community. New York: The Free Press Rossiter and Donovan, 1982, “Store atmosphere: An environmental psychology approach.” Journal of Retailing 58: 34-57. Simmel, G., 1971, On individuality and social forms. Chicago: University of Chicago Press. Tauber, Eward M., 1972, “Marketing Notes and Communication: Why Do People Shop?” Journal of Marketing 36(4):46-49. Thomas DeLeire and Ariel Kalil, 2010, “Does consumption buy happiness? Evidence from the United States.“ International Review of Economics 57(2): 163-176 Veblen, Thorstein, 1899, Theory of the Leisure Class: An Economic Study in the Evolution of Institutions. New York: Macmillan.
Description:	碩士國立政治大學社會學研究所 99254003 100
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0099254003
Data Type:	thesis
Appears in Collections:	[Department of Sociology] Theses

Files in This Item:

File	Size	Format
400301.pdf	16586Kb	Adobe PDF2	942	View/Open

All items in 政大典藏 are protected by copyright, with all rights reserved.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - Feedback