政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/56856
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113318/144297 (79%)
造访人次 : 50953465      在线人数 : 960
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/56856


    题名: 在瓜地馬拉市設立珍珠奶茶茶舖
    Business Plan: Bubble Tea Shop in Guatemala City
    作者: 葛昭齊
    Castro Ponce, Jorge Mario
    贡献者: 吳文傑
    Wu, Jack
    葛昭齊
    Castro Ponce, Jorge Mario
    关键词: 瓜地馬拉
    珍珠奶茶茶舖
    Guatemala
    Bubble Tea Shop
    Business Plan
    日期: 2012
    上传时间: 2013-02-01 16:51:23 (UTC+8)
    摘要: Burbuchá will be a local, innovative and new concept located at the biggest private university in Central America where its students have an income between US$600 and US$1,200 providing a high quality product with locally produced and imported goods in order to provide the traditionally recognized Taiwanese drinks adjusted to the local taste.
    Burbuchá expects to open two kiosks during the first year at the two most important universities in the country and it also expects to penetrate 7% of the market by using among other strategies social media and vibrant promotions to foster trial and boost sales.
    Burbuchá will set a price below the ones of the coffee shops mainly because the main purpose is to increase the willingness of a market that is a coffee consumer to shift and try the tea based beverages.
    The initial investment required is US$ 61,390.00 which is going to be funded from the owner’s capital and a bank loan.
    Burbuchá kioks has a positive Net Present Value which indicates that the project is feasible.
    Burbuchá expects to expand to other markets in a period of 3 to 5 years through the franchise system. Its priority markets in the region are El Salvador, Costa Rica and Panama.
    1. Executive Summary 1
    1.1. The Company 1
    1.2. Objectives 1
    1.3. Mission Statement 1
    1.4. Vision 1
    2. Company Overview 2
    2.1. History and Background 2
    2.2. The Bubble Tea in the World 2
    2.2.1. North America 2
    2.2.2. Europe 4
    2.3. Kiosk Name 4
    2.4. Product Offerings 5
    2.5. Staff 6
    2.5.1. Staff Positions 7
    2.5.2. Expected positions to be available in the first year 9
    2.5.3. Salary Structure 10
    2.6. Entry and Growth Strategy 11
    2.7. Sourcing 12
    2.8. Promotion and Advertising Strategy 13
    2.8.1. University Booths 14
    2.8.2. Miraflores Mall Booth 15
    2.9. SWOT Analysis 15
    3. Industry 16
    3.1. Tea Consumption in Guatemala 16
    3.1.1. Consumption of RTD (Ready to drink) Tea in Guatemala 16
    3.2. Industry Structure 17
    3.2.1. New Entrants 17
    3.2.2. Bargaining Power of Suppliers 18
    3.2.3. Bargaining Power of Buyers 18
    3.2.4. Substitute Products 18
    3.2.5. Competitive Rivalry 20
    4. Market 21
    4.1. Market Overview 21
    4.2. Segment 21
    4.3. Size 22
    4.4. Demand Forecast 24
    4.5. Five P’s of the Business Plan 25
    5. Potential Risks 27
    5.1. Increased Competition 27
    5.2. Regulatory Changes 27
    5.3. Currency Risk 27
    5.4. Franchising 28
    5.5. Consumers fail to adapt or rejection toward the product 28
    6. Financial Projection 29
    6.1. Cost of Goods Sold 29
    6.2. Operation and Administrative Expenses 29
    6.3. Initial Investment 31
    6.4. Funding 32
    6.5. Break Even Analysis 33
    6.6. Income Statement 34
    6.7. Cash Flow and Net Present Value Analysis 35
    6.7.1. Cash flows 35
    6.7.2. Net Present Value Analysis 36
    6.7.3. Recovery Period of investment (Payback) 36
    7. Conclusions 37
    References 38
    Appendixes 39
    參考文獻: 1. “Universidad Rafael Landivar”. Available at: http://www.url.edu.gt/ 6 December 2012.
    2. “Market of Organic coffee, Cocoa and Tea in Latin Countries”. Available at: http://en.centralamericadata.com/en/article/home/Guatemala_Consumes_More_Coffee 12 December 2012.
    3. “Focus Taiwan News Channel”. Available at: http://focustaiwan.tw 11 December 2012.
    4. “Guatemalan Central Bank: Annual Report 2011”. Available at: http://www.sib.gob.gt/web/sib/inicio 15 December 2012.
    5. “Albany Education: Business Level Strategy” Available at: http://www.albany.edu/faculty/ja0754/bmgt481/lecture4.html 11 December 2012.
    6. “Ministerio de Economía, Guatemala” Available at: http://www.mineco.gob.gt 6 December 2012.
    7. “Ministerio de Trabajo y Prevision Social, Guatemala” Available at: http://www.mintrabajo.gob.gt 11 December 2012.
    8. “Universities in Guatemala” Available at: http://www.investinguatemala.org 9 December 2012.
    9. “Reñido mercado de Coffee Shops en Guatemala” Available at: http://www.eleconomista.net/ 30 November 2012.
    10. “Guatemala Business news, Survey on coffee and tea consumption trends” Available at http//Guatemalabn.blogspot.tw 2 December 2012.
    11. Calderon Toledo, María Roselia, (2005). Mercadeo Segmentado. Universidad de San Carlos de Guatemala. 44 – 45,
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933040
    101
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0999330401
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML2503检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈