政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/56794
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113392/144379 (79%)
造訪人次 : 51209479      線上人數 : 943
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 >  Item 140.119/56794


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/56794


    題名: 帝國搖旗，國族吶喊：棒球勞動國際分工與運動國族論述之轉變
    作者: 劉昌德
    貢獻者: 政大新聞系
    關鍵詞: 運動全球化;新文化勞動國際分工;資本國族主義;棒球;王建民
    globalization of sports;NICL;capitalist nationalism;baseball;Chien-ming Wang
    日期: 2008-06
    上傳時間: 2013-01-25 16:57:55 (UTC+8)
    摘要: 美國聯棒大聯盟(MLB)在台灣的勞動與消費市場，隨著旅美球員增加與優異表現，於2000年代中期前後快速擴張，構成了MLB在本地的「新文化勞動國際分工」(NICL)。此類全球跨國運動產業的形成，需要各地社會意識型態的搭配；近兩年台灣媒體再現中的「王建民現象」，正呈現出一種配合MLB擴張的「資本國族主義」論述。對比近年與過去的國際棒球賽事與旅外球員的媒體報道，發現此一論述的成形時間與臺灣進入MLB的NICL生產方式約莫同時，而其內涵具有以MLB為中心、透過帝國之眼建構自身認同與棒球世界視觀特性，因而逐漸再结構為對全球資本帝國的協同、而非抵抗。
    As a result of the increasing number and excellent performance of Taiwanese players at the Major League Baseball (MLB), the American professional baseball has successfully expanded its labor pool and market in Taiwan since the mid 2000s. The development of the global sporting industry by recruiting migrant elite athletes, which constitutes the <||>new international division of cultural labor (NICL),<||> requires the collaboration of mainstream ideology in various societies. This paper examines the formation of MLB`s NICL in Taiwan, and how the nationalist discourse embedded in the media`s coverage and online discussions of Chien-ming Wang in recent years has associated, rather than resisted, the growth of transnational sporting corporation. Compared to the traditional sporting nationalism represented by relating news reports in local newspapers during 1980s and 1990s, nowadays the discourse of <||>capitalist nationalism<||> in Taiwanese baseball has been transformed into a worldview through <||>imperialist eye<||> that regards MLB as the center or the highest arena and the unique measurement of baseball.
    關聯: 台灣社會研究季刊, 70, 33-77
    示威就是傳播, 台灣社會研究, pp.263-302
    資料類型: article
    顯示於類別:[新聞學系] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    33-77.pdf4206KbAdobe PDF21191檢視/開啟
    index.html0KbHTML21254檢視/開啟


    檢視Licence

    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋