政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/56455

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113648/144635 (79%)
Visitors : 51583823 Online Users : 825

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Communication > Department of Journalism > Periodical Articles > Item 140.119/56455

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/56455

Title:	Going beyond the dualistic view of culture and market economy: Learning from the localization of reality television in Greater China
Authors:	Wang, Georgette 汪琪
Contributors:	政大新聞系
Date:	2009-07
Issue Date:	2012-12-22 13:59:31 (UTC+8)
Abstract:	Recent development of the global media market, including the purported decline of American media and the rise of regional centers, have shown the inadequacy of existing theories in capturing the essence of such changes and an urgent need to re-conceptualize key concepts such as culture and market economy. This paper examines the role of culture as it is reflected in the way viewing preferences feed back to production decisions that lead to the transformation of imported media genre, using the reception and transformation of reality television in Greater China as an example. The paper argues that there is the need to go beyond the dualistic “either-or” conceptual framework and see cultural/economic, and media/audience power as moving forces rather than dualistic dichotomies with a linear, predetermined relation. The paper explores the potential of the Chinese Yin/Yang mode of thinking for developing an alternative analytical model for media studies.
Relation:	The Chinese Journal of Communication,2(2),127-139
Data Type:	article
DOI link:	http://dx.doi.org/10.1080/17544750902826616
DOI:	10.1080/17544750902826616
Appears in Collections:	[Department of Journalism] Periodical Articles

Files in This Item:

File	Description	Size	Format
17544750902826616.pdf		157Kb	Adobe PDF2	1305	View/Open

View Licence

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...