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    政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 >  Item 140.119/56449


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    題名: Going beyond a dualistic view of culture and economic power: the case of reality television in Greater China
    作者: Wang, Georgette
    汪琪
    貢獻者: 政大新聞系
    關鍵詞: globalization;audience;reception analysis;culture;media market;localization;reality television;television format;dualism;Ying and Yang
    日期: 2010
    上傳時間: 2012-12-20 09:57:35 (UTC+8)
    摘要: Recent development of the global media market, including the purported decline of American media and the rise of regional centers, have shown the inadequacy of existing theories in capturing the essence of such changes and an urgent need to re-conceptualize key concepts such as culture and market economy. This paper examines the role of culture as it is reflected in the way viewing preferences feed back to production decisions that lead to the transformation of imported media genre, using the reception and transformation of reality television in Greater
    China as an example. The paper argues that there is the need to go beyond the dualistic “either-or” conceptual framework and see cultural/economic, and media/audience power as moving forces rather than dualistic dichotomies with a linear, predetermined relation. The paper explores the potential of the Chinese Yin/Yang mode of thinking for developing an alternative analytical model for media studies.
    關聯: The Chinese Journal of Communication,2(2),127-139
    資料類型: article
    顯示於類別:[新聞學系] 期刊論文

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