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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/56313


    Title: 黑手鐵芯產業之加值-成長策略
    Growth strategy in iron powder cores industry: a case study
    Authors: 張先覺
    Chang, Hsien Chueh
    Contributors: 郭炳伸
    Kuo, Biing Shen
    張先覺
    Chang, Hsien Chueh
    Keywords: 鐵芯
    電感
    iron core
    inductance
    Date: 2011
    Issue Date: 2012-12-03 11:24:10 (UTC+8)
    Abstract: 電感磁性材料為一個基礎而傳統的材料，在所有電子產品的電子線路中都包含了電感，它的形狀和材料特性非常寛廣，依使用的電路範圍和應用領域而有所不同。電感成品最重要的材料之一是鐵芯，電芯這個產業中雖然是一個技術門檻不高的產業，但它却是一個不易容取代和不可缺少的產業。

    台灣電子產業外移的變遷史中，電感傳統產業最先因成本和環境因素外移，但外移之後因技術門檻不高使得不斷有競爭者進入市場，整個產業毛利下降，進入完全競爭的經濟市場，陷入一個紅海領域。

    如何透過有系統的整理和分析，從價格領導到差異化和聚焦策略，將黑手產業加值--電感磁性材料產業未來經營策略之個案研究。
    Inductance is one of the most essential components in electronic circuit since all of the electronic products contain it. According to different kinds of applications and the required range of impedance in electronic circuit, they vary from their shapes and properties of materials. However, inductances are basically composed of coils and cores. Cores (magnetic material) are tremendously important because they can easily affect the properties of inductances. Admittedly, manufacturing cores is not complicated in technique since it is easy to understand the principle operation of inductances, but it is still an irreplaceable and indispensible industry.

    Moreover, the cost of manufacturing was rapidly rising in 80/90’s due to higher and higher price of labor and the shortage of manpower in Taiwan. Gradually, traditional industry moved out to low-cost area such as China, Indonesia and Vietnam. This industry becomes more and more competitive because products are not easy to be differentiated and technical barriers in producing are easily overcome. Therefore, how to cost down and manage the process of manufacturing are the major issues for any firms in the industry.

    The goal of the study is to seek the appropriate strategy for the business growth in manufacturing inductances. Based on our analysis, the considered strategies include focusing and differentiating products (maximizing the additive value of products), instead of price reducing.
    Reference: 中文部分
    1. Gareth R. Jones，組織理論與管理 （ Organizational Theory, Design, and Change :text and cases 4/E ）
    2. 麥可波特, 2001,“競爭論”, 天下文化出版社
    3. 吳思華，2000，策略九說
    4. 司徒達賢，2005，策略管理新論
    5. 張衞東，金屬磁粉芯材料的應用
    6. 朱秋龍，2010年3月，粉末冶金市場、材料與技術的發展
    7. 王志芳，2005年8月，電感器產業概況
    8. 余聲明，2006年9月國際電子變壓器，磁粉心的發展、應用與市場
    9. 永豐投顧，2009年12月，電感產業近況評析

    網站部分
    1. 台灣磁性技術協會：http://tamt.yuntech.edu.tw/
    2. Metal powder report: http://www.metal-powder.net/
    3. 微金屬：http://www.micrometals.com/cn/
    4. 美磁：http://www.mag-inc.com.cn/
    5. 居磁：http://www.curie.com.tw/p1-about.asp
    6. 嘉成：http://www.karson.com.tw/index.asp
    7. 盛忠：http://www.samsonmg.com/ny/intro.asp
    8. 昌星：http://china.changsung.com/
    9. 東磁：http://www.chinadmegc.com
    10. 北京七星：http://www.798.com.cn/sev0608/index.html
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    98932410
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098932410
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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