政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/55014

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/55014

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政大典藏 > College of Commerce > Executive Master of Business Administration > Theses > Item 140.119/55014

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/55014

Title:	會展產業薪酬制度與商業模式之適配性探討–以展覽運輸業E為例 Compensation and business model in exhibition logistics - E Company case study
Authors:	張瑞鈴
Contributors:	林柏生張瑞鈴
Keywords:	展覽運輸服務業薪酬制度商業模式 Exhibition Logistics Compensation Business Model
Date:	2011
Issue Date:	2012-10-30 15:20:00 (UTC+8)
Abstract:	在廿一世紀的商務活動中，由於展覽服務業除了能夠協助企業掌握新產品/服務的資訊、有效鎖定產品/服務的訴求對象外，更能進一步衍生創造龐大的關聯產值及市場商機，使得展覽服務業成為世界各國所重視並競相發展的產業，成為當前快速崛起發展的新興產業之一。在展覽服務業所涵蓋的眾多行業中，展覽運輸服務業是一個重要且極富挑戰的利基型服務業。展覽運輸服務業者在從事物流運籌服務的過程中，因各國或地區對於展品之進出口方式有不同規定，故在提供運輸服務時，必須釐清所可能遭遇之各類規定，其必需具備相當程度的展品及報關知識和經驗。然而，國內探討展覽運輸服務業的文獻相當稀少，就連相關的研究報告亦不多。基於此，本研究藉由台灣展覽運輸服務業中已經營二十幾年且獲利位居上位的個案公司E，探討該公司在過去二十幾年中，如何適配其商業模式及薪酬制度，以確保員工能夠協助公司有效執行其競爭策略，達成所設定的營運目標，俾利展覽運輸業及會展產業作為參考運用。 Due to MICE industry’s being able to assist firms taking advantage of market opportunities, appealing to the target segments efficiently, and create enormous market value; it has been emphasized and promoted by countries all around the world, and hence become one of the most fast-growing industries. Among the segments of MICE industry, Exhibition logistics is a very important and challenging sub sector with potential niches to develop. Besides, due to firms’ engaging in Exhibition logistics being facing lots of challenges, a great part of which come from the different customs regulation, they have to be equipped with in-depth knowledge and experience regarding exhibitions and custom clearance, which makes the subsector a potential object worthy digging into. However, there is rare literature concerning exhibition logistics, let along related reports. Therefore, this thesis adopts case study method and researches into Company A, which has been engaged in exhibition logistics for more than twenty years and earned relatively strong profit, to understand how it matches its business model and compensation so as to make sure that its employees could execute its competitive strategy effectively.
Reference:	一、中文文獻：丁志達，2006，薪酬管理，台北：揚智出版社。高成男，2000，西方銀行薪酬管理（Compensation management in banks），北京：企業管理出版社。李建華、茅靜蘭，1999，薪資制度與管理實務，台北市: 超越企管顧問公司。吳建新，2009，組織獎酬制度與工作滿足度、組織公民行為及組織績效關連性之研究，中華大學科技管理學系碩士學位論文，新竹市。孫家慶，2008，國際貨運代理，大連：東北財經大學出版社。張火燦，1996，薪酬的相關理論及其模式，人事管理，33卷2期，27-55頁。財團法人商業發展研究院，2011，服務業國際化知識能量整合與建置，經濟部技術處委託之專題研究成果報告，台北市:經濟部。袁芳煌，2002，工作評價、績效管理與薪資管理之關係應用於實務之研究－以國內製造業為例，元智大學管理研究所碩士論文，桃園縣。陳海鳴，2007，管理概論—理論與台灣實證，台北：華泰。黃同圳，Lloyd L. Byars, Leslie W.Rue，2006，人力資源管理：全球思維-本土觀點，三版，台北市，麥格羅希爾。黃英忠，1997，人力資源管理，台北：華泰書局。經濟部國際貿易局編著，2011，我國會展產業發展概述，台北市：經濟部國貿局。謝宜樺，2006，企業競爭策略下獎酬制度設計之權變架構，淡江大學管理科學研究所博士班論文，台北市。諸承明，1995，薪資設計要素與組織效能關係之研究—以組織特性與任務特性為情境變項，台灣大學商學研究所博士論文，台北市。二、英文文獻： Burgess, L. R. 1989. Compensation administration (2thed). Columbus, Ohio: Merrill Publishing Company. Chesbrough, H.W. and R.S. Rosenbloom. 2002. The role of the business model in capturing value from innovation: evidence from Xerox Corporation’s technology. Industrial and Corporate Change, 11, 529–55. Gehart, B. and S.L. Rynes. 2003. Compensation: Theory, Evidence, and Strategic Implications. Thousand Oaks, CA: Sage. Henderson, R.I. 1979. Compensation Management: Rewarding Performance, Reston. Viginia: Reston Publishing Co. Hedman, J., and T. Kalling. 2003. The business model concept: theoretical underpinnings and empirical illustrations. European Journal of Information Systems, 12, 49-59. Johnson, M. W., Christensen, C. C., and H. Kagermann. 2008. Reinventing your business model. Harvard Business Review, 86, 50-59. Kimmeskamp, V. 2009. An International Survey on Strategic Challenge in Exhibition Logistics: Approach and First Results. German: Institute of Trade Fair management, University of Cologne. Mikovich, G. T. 1988. A strategic perspective on compensation management. Personnel and Human Resources Management, l6, 263-288. Osterwalder, A., Pigneur, Y., and C. Tucci. 2005. Clarifying business models: origins, present and future of the concept. Communications of the Association for Information Science, 15, 751-775. Robbins, S.P. 1978. Personnel: The Management of Human Resources. Englewood Cliff, New Jersey: Prentice-Hall company. UFI. 2010. The Trade Fair Industry in Asia (6th ed.). Business Strategies Group Ltd.
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 99932407 100 "第一章緒論 1 第一節研究背景與動機 1 第二節研究目的 3 第三節研究流程與論文架構 3 第二章文獻探討 6 第一節商業模式 6 第二節薪酬制度 10 第三章研究方法 20 第一節研究方法及流程 20 第二節資料蒐集方式 21 第四章展覽運輸業分析 23 第一節展覽產業及展覽運輸產業概述 23 第二節台灣展覽運輸業價值網絡分析 27 第三節台灣展覽運輸業內外部分析 32 第五章個案公司分析 38 第一節個案公司的發展歷程 38 第二節個案公司商業模式與薪酬制度之適配分析 42 第六章研究結論與建議 61 第一節研究結論與建議 61 第二節研究限制 63 參考文獻 64 附錄：訪談題綱 67
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0099932407
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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