政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/55010
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113324/144300 (79%)
Visitors : 51130334      Online Users : 858
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/55010


    Title: 中國大型企業的國際化策略-以華潤微電子集團為例
    Internationalization of China`s Large Microelectronics Companies: An Empirical Study of China Resources Microelectronics Group
    Authors: 林欣杰
    Lin, Hsin Chieh
    Contributors: 陳建維
    Chen, Chien Wei
    林欣杰
    Lin, Hsin Chieh
    Keywords: 國際化策略
    微電子產業
    華潤集團
    華潤微電子
    積體電路
    Internationalization Strategy
    Microelectronics Industry
    China Resources Group
    China Resources MIcroelectronics
    Integrated Circuits
    Date: 2011
    Issue Date: 2012-10-30 15:19:56 (UTC+8)
    Abstract: 中國是近幾年來表現最亮麗的新興經濟體，自1979年實施改革開放以來，經濟快速發展，幾乎每年都以將近兩位數的成長速度往前發展。[中國崛起]已在全球帶起中國熱，也帶起歐美學習中文的風潮。中國的經濟成長，讓鄰近的台灣的各項產業產生巨大的變化，無不受到大陸廣大市場與廉價勞工的吸引。以近年在大陸蓬勃發展的電子業而言，中國微電子產業的發展歷程大致可分成以下幾個階段:
    1.1956-1980:發展模式摸索時期
    2.1980-1995:建立五大骨幹企業與「九０八工程」
    3.1996-2000:外資介入下中國半導體產業
    4.2000-2005:十八號文頒布與中國半導體產業快速發展時期
    5.20005以後:穩定成長期

    而台灣的電子業，紛紛將生產的工廠遷往大陸。台商前仆後繼的進入大陸，蔚為風潮。但近年來可以發現，開始有大陸的企業考慮來台投資，不光是一般認為的房地產而已，也開始有電子業相關的投資案在考慮中。於是乎，一般常探討的「如何進入大陸市場？」，漸漸也轉變成其反向的思考：「大陸企業如何國際化？」！這就成為一個非常值得探討的題目。而近年來電子業的發展，逐漸走向垂直整合及資金密集的競爭，能運用整合資源的企業將較有可能在競爭中勝出。所以，本研究針對大陸大型微電子企業做個案分析，並以大陸華潤集團所屬之華潤微電子集團為研究對象，分別探討以下兩點：
    1.大陸大型電子企業(以華潤微電子集團為例)的國際化歷程的現況與遭遇的問題。
    2.大陸大型電子企業(以華潤微電子集團為例)國際化的策略。

    本研究得到的主要結論如下:
    1.華潤微電子集團在外部受到國際經濟情勢、市場現況和國內政治情勢的影響。
    2.華潤微電子集團在內部受到母集團優勢與技術能力的影響。
    3.華潤微電子集團除了順應政府政策與結合母集團外，國際化可同時解決取得技術和拓展市場兩大問題。
    4.本研究對大陸大型微電子企業之國際化策略提出一套含A.確定目標、 B.選擇市場、C.選擇地點、D.選擇進入模式、E.檢視進入程序及F.跨國技術管理的流程。
    本研究除針對大陸大型微電子企業給予建議外，也希望能藉由對大陸企業的了解，作為兩岸更多合作可能的基礎。而大陸政府對電子業的扶持，也可提供政府科技政策上的參考與借鏡。
    China is the best-performing emerging economy in recent years. Since the implementation of the reform and opening up in 1979, China had rapid economic development every year, almost in nearly double-digit growth rate. [The Rise of China] has brought up China fever in the world, and also brought up the wave of learning Chinese in western world. China`s economic growth makes a huge change in Taiwan’s every industry. All are attracted by the mainland China`s vast market and cheap labor. Booming electronics industry in mainland China in recent years, the development history of China microelectronics industry can be broadly divided into the following phases:
    Phase I: 1956-1980: Developing model period
    Phase II:1980-1995 : Establishing five major backbone enterprises with the "908 Project"
    Phase III:1996-2000: Foreign investment intervention in China`s semiconductor Industry
    Phase IV:2000-2005: Promulgating the 18th of the text and the period of rapid
    development
    Phase V:After 20005: Stable growth

    Many Taiwan`s companies of electronics industry have moved factories to mainland China. Taiwan businessmen fought to enter the mainland. It has become an unmistakable trend. But in recent years, mainland enterprises begin to consider investing in Taiwan. It not only happens in real estate, but also in the electronics industry. Consequently, the commonly discussed subject [How to enter the mainland market?] has become gradually into the reverse thinking: [How can the mainland enterprises internationalize?] and it becomes one worth-exploring subject. The development of the electronics industry in recent years gradually moves towards vertical integration and capital-intensive competition. The enterprise which is able to use the integration of resources of the enterprises will be most likely able to win the competition. Therefore, the China Resources Microelectronics Group which belongs to the China Resource Group is chosen as the target of this work. The subjects of this work are:
    1. Current status of the internationalization process and the problems encountered by a large mainland microelectronics companies (China Resources Microelectronics Group, for example).
    2. Internationalization of the China’s large microelectronics companies (China Resources Microelectronics Group, for example).

    The main conclusions of this study are as follows:
    1. China Resources Microelectronics Group is externally affected by the international
    economic situation, current market conditions and the impact of the domestic political situation.
    2. China Resources Microelectronics Group is internally affected by the strengths of the parent group (China Resources Group) and technical capabilities.
    3. In addition to conforming to the Government policy and the combination of the parent group, the internationalization of China Resources Microelectronics Group can at the same time solve the problems of access to technology and expanding the market.
    4. This study submits one set of the internationalization to the China’s large microelectronics companies. It contains:
    A. Identification of the target
    B. Choice of Market
    C. Choice of Location
    D. Choice of Entry Mode
    E. Review Entry Process
    F. Global Technology Management

    In this work, in addition to giving advice to the large mainland microelectronics companies, this work hopes to provide more possible basis for cooperation to mainland China and Taiwan by the understanding of the enterprises in China. And the mainland government`s support of the electronics industry can also provide the reference and learn to the science and technology policy of our government.
    Reference: 一、 中文部份
    1. 于卓民(2008)，《國際企業：環境與管理》，三版，華泰文化事業。
    2. 于卓民(2000)，《國際企業環境與管理》，台北：華泰文化事業。
    3. 上海財經大學區域經濟研究中心. (2005). 〈2005 中國區域經濟發展報告--長江三角洲區域規劃及統籌發展〉上海：上海財經大學. 461-478 。
    4. 王笑龍(2011)。〈2012年中國大陸IC產業展望〉。台北市。拓墣產業研究所 。
    5. 王笑龍、陳蘭蘭(2011)。〈「十二五」產值翻番，IC產業準備好了嗎？〉。台北市。拓墣產業研究所 。
    6. 王緝慈(2001)，《創新的空間：企業集群與區域發展》，北京：北京大學出版社。
    7. 李蘭甫(1994)，《國際企業論》，台北：三民書局。
    8. 呂爾浩(2009)，〈中國半導體產業發展模式:2000-2005 一個跨國比較的途徑〉，國立政治大學東亞研究所博士論文。
    9. 吳青松(1999)，《國際企業管理－理論與實務》，台北：智勝文化事業。
    10. 吳思華(2000)，《策略九說：策略思考的本質》，台北：臉譜。
    11. 林毅夫(2005)，〈比較優勢與中國經濟發展〉《經濟體制綜合改革司子站》，10 月25 日( http://www.sdpc.gov.cn/printpage.htm )。
    12. 邱憶惠(1999)，〈個案研究法：質化取向〉,教育研究，7，P113-127。
    13. 徐進鈺(1999)，〈流動的鑲嵌：新竹科學工業園區的勞動力市場與高科技發展〉。《台灣社會研究季刊》35：75-118。
    14. 許伯源(2011)。〈2011年全球晶圓代工產業上半年回顧與下半年展望〉。台北市。拓墣產業研究所 。
    15. 陳興信(2001)。〈中國微電子的進展〉。中國。半導體科技。
    16. 華潤微電子有限公司。〈2010年度報告〉。
    17. 華潤微電子有限公司。〈2009年度報告〉。
    18. 華潤微電子有限公司。〈2008年度報告〉。
    19. 華潤微電子有限公司。〈2007年度報告〉。
    20. 童振源，2009 年8 月，〈中國經濟發展之全球風險與挑戰〉，《九鼎》月刊，第22 期，頁35-37。
    21. 張陽隆(2001)，〈產業群聚成因、廠商行為與組織績效之關聯性研究─以臺灣高科技產業為例〉，成功大學企業管理研究所碩士論文。臺南市。
    22. 魏江(2003)，〈產業集群－創新系統與技術學習〉。北京：科學出版社。

    二. 英文部份

    1. Anderson, E. & Gatignon, H. (1986), “Modes of Foreign Entry: A Transaction
    Cost Analysis and Propositions”, Journal of International Business Studies, 17(Fall), pp. 1-26.
    2. Anderson, G. (1994).Industry Clustering for Economic Development, Economic
    Development Review, Vol.12, Iss.2, pp.26-32.
    3. Anderson, P. (1983), “Decision Making by Objection and the Cuban Missile
    Crisis,” Administrative Science Quartely, Vol.28, pp.201-222.
    4. Ann Markusen. 1996. "Sticky Places in Slippery Space: A Typology of Industrial
    Districts." Economic Geography 72/3: 293-313.
    5. Bartlett, C.A. and S. Ghoshal (1989), Managing Across Borders, Harvard
    Business School Press，中譯《無國界管理》，李宛蓉譯，遠流出版社，1990
    6. Bas, C.L. and C. Sierra (2002), "Location versus home country advantages` in
    R&D activities: some further results on multinationals` locational strategies, Research Policy, 31, 4, 589-609
    7. Brown , Mark G. and Sevenson , Raynold A. (1998), “Measuring R&D
    Productivity", Research Technology Management, Nov-Dec, p.30-5.
    8. Czamanski, S. and Ablas, L. A. Q. (1979). Identification industrial cluster and
    complexes: a comparison of methods and findings, Urban Studies, 16, . 61-80.
    9. Davidson, William H. (1983), Market Similarity and Market Selection:
    Implications of International Marketing Strategy. Journal of Business Research. 11: 439-456
    10. Davidson, William H. (1980), “The Location of Foreign Direct Investment
    Activity: Country Characteristics and Experience Effects.” Journal of International Business Studies, 11(2), 9-22.
    11. Dunning, John H. (2000), “The Eclectic Paradigm as an Envelope for Economic
    and Business Theories of MNE Activity”, International Business Review 9, pp. 163–190.
    12. Dunning (1998), “Location and the Multinational Enterprise: A Neglected
    Factor?”, Journal of International Business Studies 29 (1), pp. 45 - 66.
    13. Dunning (1995), “Reappraising the Eclectic Paradigm in an Age of Alliance
    Capitalism”, Journal of International Business Studies 26 (3), pp. 461 - 491.
    14. Dunning (1988),“The Eclectic Paradigm of International Production: A
    Restatement and Some Possible Extensions”, Journal of International Business Studies 19 (1), pp. 1-31.
    15. Dunning (1980), “Toward an Eclectic Theory of International Production: Some
    Empirical Tests”, Journal of International Business Studies 11 (1), pp. 9 - 31.
    16. Dunning (1977), “Trade, Location of Economic Activity and the MNE: A Search
    for an Eclectic Approach”, in The International Allocation of Economic Activity, O. Bertil et al., eds. Proceeding of Noble Symposium held in Stockholm, London: Macmillan.
    17. Dunning (1958), American Investment in British Manufacturing Industry,
    London: Allen and Unwin.
    18. Erramilli, M.Krishna & Rao C.P. (1993), “Service Firms’ International Entry-
    Mode Choice: A Modified Transaction Cost Analysis Approach”, Journal of Marketing, 57(3), pp. 19-38.
    19. Furman, J. L., M. E. Porter, and S. Stern. (2002), “The Determinants of National
    Innovative Capacity.” Research Policy 31, no.6: 899 - 933.
    20. Gay, L. R. (1992), Educational Research Competencies for Analysis and
    Application, New York：Macmillan.。
    21. Gall, M. D., Borg, W. R., & Gall, J. P. (1996), Education research: An
    introduction (6th ed.). White Plains, NY: Longman.
    22. Gersick, C. (1988), “Time and Transition in Work Team: Toward a New Model of
    Group Development,” Academy of Management Journal , Vol. 31, pp.9-14.
    23. Goldman Sachs.(2005), “How Solid are the BRICS?. ＂ Global Economics
    Paper No: 134.
    24. Goldman Sachs,(1999), “ Dreaming With BRICs: The Path to 2050, ＂ Global
    Economics Paper No: 99.
    25. Granovetter, Mark. (1985), “Economic Action and Social Structure: The Problem
    of Embeddedness.” American Journal of Sociology 91(3):481-510.
    26. Griffin, Ricky W. and Pustay, Michael W. (2002), International Business：A
    Managerial Perspective, 3rd. Pearson
    27. Hedlund, G., & Dag, R. (1990), Action in heterarchies: New approaches to
    managing the MNC. In C. A. Bartlett, Doz, Y., & Hedlund, G. (Eds.), Managing the Global Firm. Orlando, Florida: Harcourt.
    28. Herrmann, Pol & Deepak K. Datta. (2002), “CEO Successor Characteristics and
    the Choice of Foreign Market Entry Mode: An Empirical Study”, Journal of International Business Studies 33 (3), pp. 551 - 569.
    29. Herriott, R.E. and Firestone, W.A. (1983), Multisite qualitative policy research:
    Optimizing description and generalizability. Educational Research, 12, 14-19.
    30. Hill, Charles, W., Hwang, Peter, & Chan Kim. (1990), “An Eclectic Theory of
    the Choice of International Entry Mode”, Strategic Management Journal, 11, pp. 117-128.
    31. Hill, C.W.L. and Kim, W.C. (1988), “Searching for a dynamic theory of the
    multinationalenterprise: a Transaction cost model”, Strategic Management Journal, 1988, 9 (Special Issue),pp. 93-104.
    32. Hood & Young. (1982), FIND Dunning J. H. Multinationals, Technology and
    Competitiveness (chap.7). London: Unwin Hymm.
    33. Hörnell, Erik, Finn Wiedersheim-Paul and Jan-Erik Vahlne. (1972), Export och
    utlandsetableringar (Export and Foreign Establishments). Uppsala,
    Almqvist & Wicksell.
    34. Johanson, J. and L.G Mattson. (1986), “International Marketing and
    Internationalization Processes – A Network Approach”, In S. Paliwoda and P. N. Turnbull (eds.), Research in International Marketing, London: Croom Helm.
    35. Joseph, D. & Rugman. A. (1992), Business Network for International
    Competitiveness, Business Quarterly,Vol.56,Iss.4, pp. 101-107,Spr.
    36. Kogut & Singh, H. (1988), Entering the United States by Joint Venture：
    Competitive Rivalry and Industry Structure, Chapter 14, Contractor and Lorange, pp. 241-251
    37. Krugman, P. (1991), Geography and Trade. Cambridge, MA: MIT Press
    38. Krugman, P, (1991), “Increasing Returns and Economic Geography.” Journal of
    Political Economy 99: 483-499.
    39. Kuemmerle, W. (1997), Building effective R&D capabilities abroad, Harvard
    Business Review, 75, 2, 61-70
    40. Nordstrom, Kjell (1990), The Internationalization Process of the Firm:
    Searching for New Patterns and Explanations. PhD Dissertation. Stockholm: Institute of International Business, Stockholm School of Economics
    41. Patel, P. and M. Vega (1999), Patterns of internationalization of corporate
    technology: location versus home country advantages, Research Policy, 28, 2/3,145-155
    42. Poter, Micheal, (1998), “Clusters and New Economics Competition.” Harvard
    Business Review 11: 8, pp.77-90.
    43. Punnett, B. J. (1989), Experiencing International Management, Boston, MA:
    PWS-KENT.
    44. Rasheed, H. S. (2005), “Foreign Entry Mode and Performance: The Moderating
    Effects of Environment”, Journal of Small Business Management, Milwaukee:Vol 43, Iss. 1, pp. 41,
    45. Reddy, P. (2000), Globalization of Corporate R&D: Implications for Innovation
    Systems in Host Countries, Routledge: London
    46. Ronstadt, R. C. (1978), International R&D: The establishment and evolution of
    R&D abroad by seven U.S. MNCs. Journal Of International Business Studies, Spring－Summer, 7－74.
    47. Root, F.R. (1994), Entry Strategies for International Markets, Lexington Books,
    Washington, DC.
    48. Root, F. R. (1987), Entry Strategies for International Market, D.C.: Health and
    Company.
    49. Rosenfeld, L.K., T. Anderson, G.Hatcher, J. Roughgarden, Y. Shkedy (1995),
    Upwelling Fronts and Barnacle Recruitment in Central California, MBARI Technical Report 95-19.
    50. Schmitz, H. (1999), Collective efficiency: growth path for small-scale industry.
    Journal of development studies, 31(9), 465-483.
    51. Tallman, S. & Yip, G. (2001), “Strategy and the multinational enterprise”, In
    Rugman, A.M. & Brewer, T. L. (Eds.), Oxford handbook of international business, New York: Oxford University Press.
    52. von Zedtwitz, M. and O. Gassmann (2002), Market versus technology drive in
    R&D internationalization: four different patterns of managing research and
    development, Research Policy, 31, 4, 569-588
    53. Vernon R. (1966), “International investment and international trade in the
    product cycle”, Quarterly Journal of Economics (May), pp. 190-207.
    54. Weinstein, Arnold K. (1977), Foreign Investment by Service Firms: The Case of
    Multinational Advertising Agencies. Journal of International Business
    Studies.
    8(1): 83-91.
    55. Yin, R. K. (2001), Case study research：design and methods, 2nd ed.
    56. Yin, R. K. (1994). Case study research: Design and methods (2nd ed.). Beverly
    Hills, CA: Sage Publishing.
    57. Yin, R. K. (1989), Case study research: Design and methods. Newbury Park Ca:
    Sage Publications.
    58. Yin, R. K. and Moore, G. (1987), The use of advanced technologies in special
    education. Journal of Learning Disabilities, 20(1), 60.
    59. Yin, R. K. (1984), Case Study Research: Design and Methods. Beverly Hills,
    Calif: Sage Publications.



    三. 相關網站

    http://www.crmicro.com.cn/ 華潤微電子有限公司
    http://www.crc.com.hk/ 華潤集團
    http://www.imf.org/ 國際貨幣基金組織
    http://www.wto.org/ 世界貿易組織
    http://www.worldbank.org/ 世界銀行
    https://wsts.tsia.org.tw/ 世界半導體貿易統計組織
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    98932011
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098932011
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

    Files in This Item:

    File SizeFormat
    201101.pdf985KbAdobe PDF21133View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback