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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54926


    Title: 動態能力個案分析：以M公司為例
    A case study on the dynamic capabilities of the M company
    Authors: 簡志勝
    Contributors: 邱奕嘉
    簡志勝
    Keywords: 動態能力
    競爭優勢
    資源基礎
    dynamic capability
    competitive advantage
    resource-based view
    Date: 2011
    Issue Date: 2012-10-30 14:22:14 (UTC+8)
    Abstract: 科技的發展日新月異，產業變動也愈來愈激烈，而新舊技術的交替更是頻繁，企業如何創造並維持其競爭優勢，一直是各方關注的議題。
    現今的企業面對產業環境與消費者喜好的高度不確定性，企業如何面對、認知，以及正確回應環境的變動，適時更新企業的競爭優勢，才能在隨時變動遊戲規格的快速競爭環境中生存。企業在過往所建構的競爭障礙，諸如稀少、無法模仿、無法替代的資源，一旦面臨大環境的變化，如果企業的組織流程、資源配置，以及發展途徑未能與時俱進，企業將在短時間內被迫退出市場。
    本研究所探討的個案公司由光儲存晶片市場崛起，並以破壞式創新的商業模式快速進入手機晶片市場，一舉成為中國手機晶片市場的霸主。但是近年來智慧型手機的快速興起，動搖了個案公司原本的市場地位，導致營收與獲利績效均不若以往。
    本研究以動態能力的觀點，分析個案公司在發展歷程中各個階段的資源分佈與能耐結構，同時配合產業與市場環境的變遷，描繪出個案公司的動態能力演進過程。之後亦針對個案公司近來面臨的困境，藉由動態能力的觀點，分析其原因以作為其他企業發展借鏡。
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    99932139
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099932139
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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