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| Title: | 巴克斯紅酒餐飲集團營運企劃書
Bacchus Winery & Cuisine incorporation business plan |
| Authors: | 李旭峯
Li, Chris H. F. |
| Contributors: | 何小台
Ho, Chester S.
李旭峯
Li, Chris H. F. |
| Keywords: | 克斯紅酒餐飲集團營運企劃書＿
巴克斯
紅酒餐飲集團
紅酒
營運企劃書
Bacchus Winery & Cuisine Incorporation Business Plan
Bacchus
Winery & Cuisine Incorporation
Business Plan
Winery
Cuisine |
| Date: | 2011 |
| Issue Date: | 2012-10-30 11:44:45 (UTC+8) |
| Abstract: | This thesis report presents the process which has been followed to develop an incorporation of wine restaurant project in Chinese market, and it will start the projection in Taiwan first.
The goal of the thesis is to provide investors with clear information and concept of the development of this innovated business model in China in the respect of the wine culture. Bacchus is the god of the grape harvest, winemaking and wine, and also the god of ritual madness and ecstasy in Greek mythology. In western society, wine culture already existed for thousands of years and has become a daily common consumption. However, it is still in an infant era in Asian market, especially the Chinese market.
Focused on wine culture and developing a new wine consumption experience, BWC Inc. will be the first restaurant to offer wine set in different themes, and meanwhile offer the matched food (tapas) set. Our value curve will be close to yet different from the existing premium western restaurant. It will also offer the function of lounge bar, which is friendly for the mass consumers. Through the business model, wine culture can be widely spread instead of being just an expensive entertainment for premium customers. |
| Reference: | Web page and information on the internet:
http://money.chinatimes.com/news/news-content.aspx?id=20120226000178&cid=1208
http://www.adelaide.edu.au/wine-econ/papers/GWM_SC_charts_043011.pdf
http://www.mygonews.com/news/detail/news_id/5904
Statistics and Research Report Resource
GDP per capita of R.O.C. (Republic of China National Statistics, 2012; cf. 5)
The sensitivity of consumption to transitory income (Hall & Mishkin, 1982; cf. 34).
Firm Environment
(Beijing Sinomonitor International, 2007; cf. 3)
(New Zealand Trade & Enterprise, 2010; cf. 3)
(Beijing Sinomonitor International, 2007; cf. 27)
(New Zealand Trade & Enterprise, 2010; cf. 7)
(Beijing Sinomonitor International, 2007; cf. 31)
(Australian Trade Commission, 2008; cf. 15)
(New Zealand Trade & Enterprise 2010; cf. 4)
(Thorpe 2009, cf. 3)
(Auger et. al, 2012; cf. 2)
(Marsh 2012; cf. 1)
(Ministry of Interior 2012; cf. Introduction)
(New Zealand Trade & Enterprise, 2010; cf. 9)
(Ministry of Interior 2012; cf. 18)
Other Related Resource
http://www.iwsr.co.uk/pages/news/pressreleases/TheIWSRChinaWineReport2011-PressRelease.pdf
http://www.nzte.govt.nz/explore-export-markets/market-research-by-industry/Food-and-beverage/Documents/Wine-in-Taiwan-market-profile.pdf
http://www.nzte.govt.nz/explore-export-markets/market-research-by-industry/Food-and-beverage/Documents/Wine-market-in-China.pdf
http://www.nzte.govt.nz/explore-export-markets/market-research-by-industry/Food-and-beverage/Documents/Wine-market-in-China-May-2010.pdf
http://www.cnwinenews.com/html/201002/28/20100228101901.htm
http://www.austrade.gov.au/Wine-to-Taiwan/default.aspx
http://www.cnwinenews.com/html/201002/28/20100228101901.htm |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933018
100 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0098933018 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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Files in This Item:
| File |
Size | Format | |
|---|
| 301801.pdf | 1978Kb | Adobe PDF2 | 1115 | View/Open |
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