政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54783

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54783

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/54783

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54783

Title:	醫學美容服務業績提昇計畫--以一兩週年社區型皮膚科暨醫美診所為例 Business Plan to Boost Revenue of Cosmetic Services in A 2-year-old Community-based Dermatology and Aesthetics Clinic
Authors:	鄭仲欽 Cheng Chung Chin
Contributors:	吳文傑 Wu, Jack 鄭仲欽 Cheng Chung Chin
Keywords:	醫學美容業績提昇一兩週年社區型皮膚科皮膚科暨醫美診所醫美診所 Business Plan to Boost Revenue of Cosmetic Services in A 2-year-old Community-based Dermatology and Aesthetics Clinic Boost Revenue Cosmetic Services 2-year-old Community-based Dermatology and Aesthetics Clinic Aesthetics Clinic Community-based Dermatology
Date:	2011
Issue Date:	2012-10-30 11:44:43 (UTC+8)
Abstract:	The Enriching Dermatology and Aesthetics Clinic (EDAC), offering both general dermatology outpatient service in participation with National Health Insurance (NHI) and self-paid medical cosmetology service in Shulin District，New Taipei City is about to celebrate its 2-year-old birthday. The NHI business is getting on the track with stable outpatient visits; however the revenues of the cosmetology do not live up to the expectations. The business plan tries to review the company records, strategies, the competitors and market trends to propose practicable action plans to boost the revenues of the cosmetic service, while maintaining the quality and growth of NHI business. 1. Executive Summary 1 2. Company Profile 1 2.1. The startup 1 2.2. The Hardware 2 2.3. The Personnel and Software 3 2.4. The Business 4 2.5. The Strategy 4 2.6. The Past Performance 5 2.7. The Need for Business Refocusing 6 3. Pre-plan Executive Analyses 7 3.1. Market Analysis (Medical Cosmetology Focused) 7 3.2. Competition Analysis 11 3.3. Customers Analysis 12 3.4. Supplier Analysis 13 3.5. Marketing Analysis 14 3.6. Pricing Analysis 15 3.7. Strategy Analysis 15 4. SWOT Analyses 16 4.1. Strength 16 4.2. Weakness 17 4.3. Opportunity 17 4.4. Threats 17 5. Plans to Boost Cosmetic Revenues 18 5.1. Costs 18 5.2. Sales 19 5.3. Marketing 20 5.4. Pricing 20 5.5. Services 21 Reference 22
Reference:	【1】 Chun-Yen Chiu. (2011). The Relationship between Service Quality, Service Value, Customer Satisfaction, and Repurchase Intention – Example of Medical Cosmetology Clinic in Kaohsiung. EMBA Program, National Sun Yat-Sen University, Master Thesis 【2】 Stacy Fan-li Kung. (2010). A Study of the Relationships between Service Innovation and Customers Value in the Medical Cosmetic Industry. Department of Business Administration, Asia University. Master Thesis. 【3】 Shu-Fen, Chen. (2009). The Study of Factors That Affecting People’s Choice on Medical Cosmetic Clinic. Department of Industrial Management & Institute of Industrial Engineering and Management. Master Thesis 【4】 Chia-Chi, Shih. (2008). Strategy for Medical Cosmeceutical Business in Primary Dermatological Clinics – A Case Study of C Dermatological Clinic. EMBA Program, National Sun Yat-Sen University, Master Thesis 【5】 Shang-Wen, Yuan. (2008). A Study on the Innovative Business Model of Medical Cosmetic Center. EMBA Program, National Chung Hsing University, Master Thesis
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 94933003 100
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0094933003
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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