English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113148/144119 (79%)
Visitors : 50712992      Online Users : 285
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/54570
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54570


    Title: 以互動式故事雛形法為基礎之服務意象體驗
    Interactive Story Prototyping to Service Imagery
    Authors: 劉榮鎮
    Liu, Jung Chen
    Contributors: 苑守慈
    Yuan, Soe Tysr
    劉榮鎮
    Liu, Jung Chen
    Keywords: 服務創新
    互動式故事雛形
    意象測試
    Service Innovation
    Interactive Story Prototyping
    Emotion Annotating
    Image Testing
    Date: 2011
    Issue Date: 2012-10-30 11:21:24 (UTC+8)
    Abstract: 隨著科技的快速變化,企業為了生存,除了產品,也應在服務上進行革命。服務創新成為每個企業都希望擁有的能力,然而,想像和現實是有差距的,大多數的企業因為環境因素而缺乏資源,但仍不得不去進行服務創新,這樣強求的結果通常是失敗的。本研究欲開發一個互動的雛型工具,提前建立服務創新雛形,幫助企業避免投資風險。但由於服務是無形的,所以這項工具想利用故事的方式闡述服務。對於企業需要的獨特的服務或產品,我們利用服務意象的主要概念,在故事中進行表達。在這項研究中,意象代表的是企業對其服務或產品的態度,目的是,企業可以測試自己的意象,並通過互動式雛型建置的過程中,令企業獲得新的服務創新靈感。
    Along the fast changes in technology, business should revolute not only products but also services to survive. Service innovation becomes a popular competence that every business wants to have. However, there are the gap between intentions and results. Most of business are lack of resources but forced to do service innovation because of environment factors. The result usually is a failure. This research wants to develop an interactive prototyping tool to help business avoid the risk of investing on innovation by creating their service prototypes in advance. A service is always intangible and this prototyping tool would elaborate the prototype contents in a storytelling way. For business needing unique services or products, we adopt service image as the main concept in constructing the story prototype. In this research, an image represents the attitude of business toward its services or products. The goal of this research is that business can test its image and get new inspiration through the interactive prototyping process.
    Reference: [1] Aronso, D. (1997). Applying the power of systems thinking to innovation. R&D Innovator, 6(2).
    [2] Blackburn, R. (2010). Prototype: Wiley International Encyclopedia of Marketing.
    [3] Bordegoni, M., Cugini, U., Caruso, G., & Polistina, S. (2009). Mixed prototyping for product assessment: a reference framework. International Journal on Interactive Design and Manufacturing, 3(3), 177-187.
    [4] BOSMA, J.F., Truby, HM, & LIND, J. (1965). Cry motions of the newborn infant. Acta Padiatrica, 54, 60-92.
    [5] Cardoso J, Winkler M, Voigt K. (2009). A service description language for the internet of services. Paper presented at the international symposium on services science, Logos, Berlin.
    [6] Cartwright, A.J. (1997). Interactive prototyping- challenge for computer based design. Research in Engineering Design, 9(1), 10-19.
    [7] Daphne Yuan, S. T. (2011). Service System Design: A Sign-Value-Based Approach. Paper presented at the The Art & Science of Service.
    [8] Denis, M., & Greenbaum, C.T. (1991). Image and cognition: Harvester Wheatsheaf.
    [9] Dobni, D., & Zinkhan, G.M. (1990). In search of brand image: A foundation analysis. Advances in consumer research, 17(1), 110-119.
    [10] Floyd, C. (1984). A systematic look at prototyping. Approaches to prototyping, 1, 1-18.
    [11] Frederick P. Brooks, Jr. (1987). Walkthrough-a dynamic graphics system for simulating virtual buildings. Paper presented at the Proceedings of the 1986 workshop on Interactive 3D graphics, Chapel Hill, North Carolina, United States.
    [12] Gardner, B.B., & Levy, S.J. (1955). The product and the brand. Harvard Business Review, 33(2), 33-39.
    [13] Hevner, A.R., March, S.T., Park, J., & Ram, S. (2004). Design science in information system research. Mis Quarterly, 28(1), 75-105.
    [14] Insight, P. (2007). Seizing the White Space: Innovative Service Concepts in the United States. Technology Review, 205(2007).
    [15] Kobayashi, S. 1992. Color Image Scale, New York, NY: Kodansha International.
    [16] Nunamaker Jr, J.F., & Chen, M. (1991). Systems development in information systems research.
    [17] Ou, Li-Chen, Luo, M. Ronnier, Woodcock, Andrée, & Wright, Angela. (2004). A study of colour emotion and colour preference. Part I: Colour emotions for single colours. Color Research & Application, 29(3), 232-240. doi: 10.1002/col.20010
    [18] Phillips, M. A., and Huntley, C. (2001). Dramatica: A New Theory of Story (4 ed.): Screenplay Systems.
    [19] Piela, P., Katzenberg, B., & McKelvey, R. (1992). Integrating the user into research on engineering design systems. Research in Engineering Design, 3(4), 211-221.
    [20] Propp, V.I.A. (1968). Morphology of the Folktale (Vol. 9): Univ of Texas Pr.
    [21] Ragatz, G.L., Handfield, R.B., & Scannell, T.V. (1997). Success factors for integrating suppliers into new product development. Journal of product innovation management, 14(3), 190-202.
    [22] Shin, Y., Kim, Y., & Kim, E.Y. (2010). Automatic textile image annotation by predicting emotional concepts from visual features. Image and Vision Computing, 28(3), 526-537.
    [23] Shostack, G.L. (1982). How to design a service. European Journal of Marketing, 16(1), 49-63.
    [24] Szafron, D., Carbonaro, M., Cutumisu, M., Gillis, S., McNaughton, M., Onuczko, C., Roy, T., Schaeffer, J. (2005). Writing interactive stories in the classroom. Interactive Multimedia Electronic Journal of Computer-Enhanced Learning (IMEJ), 7(1), 13.
    [25] Truby, J. (2007). The anatomy of story: 22 steps to becoming a master storyteller: Faber & Faber.
    [26] Wernerfelt, B. (1997). A resource-based view of the firm. Resources, firms, and strategies: A reader in the resource-based perspective.
    [27] Yang, C.Y., & Yuan, S.T. (2010). Color Imagery for Destination Recommendation in Regional Tourism. PACIS 2010 Proceedings. Paper 123.
    Description: 碩士
    國立政治大學
    資訊管理研究所
    99356023
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099356023
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

    Files in This Item:

    File SizeFormat
    602301.pdf3322KbAdobe PDF21004View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback