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| Title: | 服務系統實體互動樣式基礎下之服務創新
Service innovation based on interaction patterns of service system entities |
| Authors: | 許岫天 |
| Contributors: | 苑守慈
許岫天 |
| Keywords: | System Thinking
Service Innovation
Interaction Patterns
Service Dominant Logic
SME |
| Date: | 2011 |
| Issue Date: | 2012-10-30 11:21:22 (UTC+8) |
| Abstract: | Research to date discovered two gaps restricts the existing service innovation theories from full support for SMEs - who also require good service innovation theory to innovate and to survive in the fast-pacing market - which are: goods-thinking-based service innovation logic and incomprehensible service innovation theory for SMEs. In this research, we share and enhance the vision of system thinking researchers - interaction plays the very basis and important role in service value creating and delivering - as our theory foundation. Founding on this interaction-centric notion, we propose an easy-to-adapt service innovation methodology which suggests that SMEs could do service innovation by adjusting business interactions, and justify it with a comprehensive model evaluated by simulation techniques and a prototype supporting information system mechanism to provide support for SME users. Last but not the least, at the end of this research, we re-examine the system thinking framework with our discoveries, and signaled a possible adjusting direction of the framework for more value-oriented purposes. From the practical view, we identify a way to extend the current system thinking theory to a practical model for real world SME’s service innovation purposes. For the academic research, our interaction-centric service innovation methodology is believed to enhance the to-date system thinking theories. In addition, we also identify several future possibilities for academic researchers in this field to discover. |
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| Description: | 碩士
國立政治大學
資訊管理研究所
99356018
100 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0099356018 |
| Data Type: | thesis |
| Appears in Collections: | [資訊管理學系] 學位論文
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