政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54559
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113392/144379 (79%)
Visitors : 51194762      Online Users : 965
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大典藏 > College of Commerce > Department of MIS > Theses >  Item 140.119/54559


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54559


    Title: 新產品開發績效與市場知識導向能力對新產品研發成功之研究-以台灣數位內容產業為例
    An empirical study of the development performances of new products and the guided competences of market knowledge for successful research and development of new products based on digital content industry in Taiwan
    Authors: 蔡緒浩
    Contributors: 季延平
    蔡緒浩
    Keywords: 新產品開發績效
    市場知識導向能力
    新產品研發成功
    數位內容產業
    the development performances of new products
    guided competences of market knowledge
    successful development of new products
    digital content industry
    Date: 2011
    Issue Date: 2012-10-30 11:21:14 (UTC+8)
    Abstract: 近年來不論在學術界或實務界，都開始研究新產品開發階段的相關議題以及企業組織如何在市場與他們的顧客進行互動，然而卻很少將焦點放在新產品開發績效與市場知識導向能力對新產品研發成功的影響，因此企業應該要開始將新產品開發績效與市場知識導向能力納入整個新產品開發的控制過程中，以便降低開發的風險，同時產品也更能貼切地符合顧客需要。

    為了在新產品開發階段可以將產品以更快速、低成本與高品質的方式，滿足消費者的需求，企業應該及早在新產品研發過程中兼顧新產品開發績效與市場知識導向能力，透過與客戶的互動、瞭解競爭者資訊，同時在企業內與各部門分享協調，把新產品開發的失敗率降到最低。

    因此，本研究的研究焦點放在（1）新產品開發績效對新產品研發成功的影響 ; （2）市場知識導向能力對新產品研發成功的影響。本研究的研究對象為台灣數位內容產業的廠商，共寄出問卷 600份，回收 141份，經由結構方程模式來分析本研究所提出的假設支持程度，所使用的統計分析方法為 SAS應用軟體。 本研究的主要發現有：
    1. 新產品開發績效對新產品研發成功是具有正向的影響。因此，企業在產品開發過程中，應該要重視開發速度、開發成本及產品品質，以提高新產品研發的成功率。
    2. 市場知識導向能力對新產品研發成功是具有正向的影響。企業一旦懂得應用市場所收集到的資訊，包括顧客的資訊、競爭者的資訊，將整合的資訊傳達到企業各個部門，新產品研發的成功率則會提高。
    In recent years, many organizations in academic or practical fields start to research the related topics in development stage of new products and how the enterprises interact with their customers in the market. However, there are few focuses on the development performances of new products and the guided competences of market knowledge for successful research and development of new products. Thus, it should be necessary for enterprises to reduce the development risks of new products and simultaneously fulfill the customer requirements by involving the development performances of new products and guided competences of market knowledge into the controlled process of research and development of new products.

    In order to fulfill the customer requirements by faster speed, lower cost and higher quality in development stage of new products, the enterprises should pay earlier attentions on the development performances of new products and the guided competences of market knowledge in the research and development process of new products to decline the failure rate by interacting with the customer, understanding the competitor information, and simultaneously sharing the information to related departments in the enterprises.

    Therefore, the study will focus on (1) the effect of the development performances of new products for successful research and development of new products; (2) the effect of guided competences of market knowledge for successful research and development of new products. The research objects of the dissertation are the venders of digital content industry in Taiwan. There are 600 questionnaires mailed out and 141 questionnaires replied, and through SEM to analyze the paper hypotheses by using SAS-the statistical analysis method. The main research findings include:
    1. The effect of the development performances of new products for successful research and development of new products is positive. Thus, the enterprises in the process of research and development of new products should pay more attention to the development speed, the development cost and the product quality in order to enhance the successful ratio of research and development of the new products.
    2. The effect of guided competences of market knowledge for successful research and development of new products is positive. Once the enterprises understand to utilize collecting information which contains the customer information, competitor information and to transmit the integrated information to related departments, the successful ratio of research and development of the new products will be improved.
    Reference: 中文部分：

    1. 司徒達賢 (1995)，“策略管理”，台北：遠流 。
    2. 吳思華 (2000)，“策略九說：策略思考的本質”，台北：臉譜。
    3. 徐林寬（1994），「新產品開發投資決策因素之探討─以台灣地區高科技工業為例」，私立東吳大學管理研究所未出版碩士論文。
    4. 許士軍 (1983)，“現代行銷管理”，台北：商略。
    5. 陳淑芬 (2000)，“策略型態、市場導向、創新能力與績效關係之研究”，雲林科技大學企業管理研究所碩士論文。
    6. 陳順宇 (1998)，“多變量分析”，台北：華泰書局。
    7. 周文賢 (2002)，“多變量統計方析”，智勝書局。
    8. 黃志文(1983)，“行銷管理”，台北：華泰。
    9. 楊必立、劉水深 (1988)，“行銷管理辭典”，華泰圖書文物公司。
    10. 黃義俊 (2003)，“市場導向的文化與綠色創新採行之關聯性：以知覺自然環境不確定性為調節變項”，交大管理評論，23(2)， 147-185。
    11. 黃亮樺 (2003)，“市場導向、新產品開發策略與新產品創新程度之相關研究”，國立台北科技大學生產系統工程與管理研究所。
    12. 黃俊英 (2000)，“多變量分析”，七版，華泰書局。
    13. 邱皓政 (2003)，“結構方程模式”，雙葉書廊。
    14. 賴士葆(1990)，研究發展/行銷/製造三部門互動與新產品開發績效相關之研究，台北：華泰書局。
    15. 賴士葆、林明杰 (1991)，“研究發展與製造兩部門互動之研究”，科技管理論文集，台北：大業文教基金會。
    16. 鄭仲與、方世杰 (1999)，“服務品質、客戶滿意、關係導向行為之實證研究－以醫療服務業為例”，第一屆亞太管理學術研討會論文集，頁595-608。
    17. 陳明皇 (1994)，“技術策略製造、研究發展部門和行銷部門整合差距與產品創新績效關係之研究＂，輔仁大學管理科學研究所碩士論文。
    18. 傅世金 (2005)，“新產品開發階段之顧客互動強度、市場知識能力對商品成功化程度影響之研究以台灣數位內容產業為例＂，國立中正大學行銷管理研究所碩士論文。
    19. 劉熙玲（1989），「行銷資訊可信度與新產品發展績效」，國立政治大學企業管理研究所未出版碩士論文。
    20. 劉美慧 (1999)，“不同創新類型下新產品發展階段跨部門互動之探討＂，國立中山大學企業管理研究所碩士論文。
    21. 蔣宜哲 (2003)，“新產品開發加速機制對新產品開發速度與專案成功影響之研究”，國立中央大學企業管理研究所碩士論文。
    22. Cooper, R. G., 巫宗融譯 (2000)，“新產品開發手冊－如何在新產品戰爭中勝出”，遠流出版社，台北市。
    23. http://proj3.moeaidb.gov.tw/nmipo/upload/publish/2010/2010Industry.pdf－2010台灣數位內容產業年鑑。
    24. http://proj3.moeaidb.gov.tw/nmipo/upload2/content/firmbook2010/cht/2010FirmCover.pdf － 2010-2011台灣數位內容產業廠商名錄。


    英文部分：

    1. Ames, C. B. and Hlavacek, J. D. (1989), “Market driven management”, Dow Jones-Irwin.
    2. Anderson, J. C., and Gerbing, D. W. (1988), “Structural equation modeling in practice: A review and recommended two-step approach”, Psychological Bulletin, 103(3), 411-423.
    3. Appiah-Adu, K. and Ranchhod, A. R. (1998), “Market orientation and performance in the biotechnology industry: An exploratory empirical analysis”, Technology Analysis and Strategic Management, 10(2), 197–210.
    4. Atuahene-Gima, K. and Evangelista, F. (2000), “Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and RandD Perspectives”, Management Science, 46 (10), 1269-1284.
    5. Au, A. K. M. and Tse, A. C. B. (1995), “The effect of marketing orientation on company performance in the service sector: A comparative study of the hotel industry in Hong Kong and New Zealand”, Journal of International Consumer Marketing, 8(2), 77–87.
    6. Avlonitis, G. J. and Gounaris, S. P. (1997), “Marketing orientation and company performance”, Industrial Marketing Management, 26(5), 385–402.
    7. Bagozzi, R. P. and Yi, Y. (1988), “On the evaluation of structural equation models”, Academic of Marketing Science, 16(1), 74-94.
    8. Balakrishnan, S. (1996), “Benefits of customer and competitive orientations in industrial markets”, Industrial Marketing Management, 25, 257–69.
    9. Barczak, G., (1995), “New product strategy, structure, process and performance in the telecommunications Industry”, Journal of Product Innovation Management, 12, 224-234
    10. Bayus, B. L. (1995), “Optimal dynamic policies for product and process innovation,” Journal of Operations Management, 12(3-4), 173-185.
    11. Bayus, B. L. (1997), “Speed-to-market and new product performance tradeoffs”, Journal of Product Innovation Management, 14 (6), 485-497.
    12. Bayus, B. L., Jain, S. and Rao, A. G. (1997), “Too little, too early: Introduction timing and new product performance in personal digital assistant industry”, Journal of Marketing Research, 34, 50-63.
    13. Bhuian, S. N. (1997), “Exploring market orientation in banks: An empirical examination in Saudi Arabia”, The Journal of Services Marketing, 11(5), 317–28.
    14. Birnbaum-More, P. H. (1990), “Competing with technology in 8-bit microprocessors”, Journal of High Technology Management Research, 1, 1-13.
    15. Bollen, K., and Long, J. S. (1993), “Testing structural equation models”, Beverly Hill, CA: Sage.
    16. Booz, Allen and Hamilton Inc. (1982), “New products management for the 1980s”, New York: Booz, Allen and Hamilton Inc.
    17. Branzei, A. and Vertinsky, I. (2006), “Strategic pathways to product innovation capabilities in SMEs”, Journal of Business Venturing, 21, 75-105.
    18. Brown, S. L. and Eisenhardt, K. M., (1995), “Product development: Past research, present findings, and future directions”, The Academy of Management Review, 20(2), 343-378.
    19. Brown, W. B. and Karagozoglu, N. (1993), “Leading the way to faster new product development”, Academy of Management Executive, 7, 36-47.
    20. Brue, G. (2005), “Design for Six Sigma”, NY: McGraw-Hill.
    21. Calantone, R., Vickery, S., and Droge, C. (1995), “Business Performance and Strategic New Product Development Activities: An Empirical Investigation”, Journal of Product Innovation management, 12(3), 214-223.
    22. Calantone, R. J., Schmidt, J. B. and Song, X. M. (1996), “Controllable factors of new product success: A cross-national comparison”, Marketing Science, 15, 341-358.
    23. Calantone, R. J., Schmidt, J. B. and Di Benedetto, C. A. (1997), “New product activities and performance: The moderating role of environmental hostility”, Journal of Product Innovation Management, 14(3), 179–189.
    24. Calantone, R. J. and Di Benedetto, C. A. (2002), “Performance and time to market: Accelerating cycle time with overlapping stages”, IEEE Transactions on Engineering Management, 47(2), 232–244.
    25. Calantone, R. J., Carcia, R. and Droge, C. (2003), “The effect of environment turbulence on new product development strategy planning”, Journal of Product Innovation Management, 20(2), 90–103.
    26. Chen, J., Reilly, R. R. and Lynn, .G. S. (2005), “The impacts of speed-to-market on new product success: The moderating effects of uncertainty”, IEEE Transactions on Engineering Management, 52(2), 199-212.
    27. Chen, C. C., Yeh, T. M. and Yang, C. C. (2006), “Performance measurement for new product development: A model based on total costs”, International Journal of Production Research, 44(21), 4631-4648.
    28. Clark, K. B. (1989), “Project scope and project performance: The effect of parts strategy and supplier involvement on product development”, Management Science, 35, 1247-1263.
    29. Clark, K. B. and Fujimoto, T. (1991), “Product development performance”, Boston, MA: Harvard Business School Press.
    30. Cohen, M. A., Eliashberg, J. and Ho, T. H. (1996), “New product development: The performance and time-to-market tradeoff”, Management Science, 42(2), 173-186.
    31. Cooper, R. G. (1983), “A process model for industrial new product development”, IEEE Transactions on Engineering Management, 12(4), 243-256.
    32. Cooper, R. G. (1984), “The strategy-performance link in product innovation＂, RandD Management, 14(4), 247-259.
    33. Cooper, R. G. and Kleinschmidt, E. J (1986), “An investigation into the new product process: Steps, deficiencies and impact”, Journal of Product Innovation Management, 3(2), 71-85.
    34. Cooper, R. G. and Kleinschmidt, E. J. (1987), “New products: What separates winners from losers”, Journal of Product Innovation Management, 4, 169-184.
    35. Cooper, R. G.（1992）, “The new product system：The industry experience,〞Journal of Produce Innovation Management”, 9(2), 113-127.
    36. Cooper, R. G. (1994). “Third-generation new product processes”, Journal of Product Innovation Management, 11(1): 3–14.
    37. Cooper, R. G. and Kleinschmidt, E. J. (1994), “Determinants of timeliness in product development”, Journal of Product Innovation Management, 11, 381-396.
    38. Cooper, R. G. and Kleinschmidt, E. J. (1995), “Benchmarking the firm’s critical success factors in new product development”, Journal of Product Innovation Management, 12(5): 374-391.
    39. Cooper, R. G. (1995), “Developing new products on time, in time”, Research Technology Management, 38(5), 49-57.
    40. Cooper, R. G. and Kleinschmidt, E. J. (1996), “Winning business in product development: The critical success factors,” Research-Technology Management, 39(4), 18-29.
    41. Cooper, R. G. (1999), “Product leadership: creating and launching superior new products”, NY: Perseus Books Group.
    42. Cordero, R. (1991), “Managing for speed to avoid product obsolescence: A survey of techniques”, Journal of Product Innovation Management, 8: 283-294.
    43. Crawford, C. M. (1992), “The hidden costs of accelerated product development”, Journal of Product Innovation Management, 9, 188-199.
    44. Cronbach, L. J. (1951), “Coefficient alpha and the internal structure of tests”, Psychometrika, 16(3), 297~334.
    45. Cusumano, M. A. and Nobeaka, K., (1992), “Strategy, structure and performance in product development: Observation from the auto industry”, Research Policy, 21(23), 265-293.
    46. Datar, S., Jordan, C. C., Kekre, S., Rajiv, S. and Srinivasan, K. (1997), “Advantages of time-based product development in a fast-cycle industry”, Journal o f Marketing Research, 34, 36-49.
    47. Davis, P. S., Dibrell, C. C. and Janz, B. D. (2002), “The impact of time on the strategy-performance relationship: Implications for managers”, Industrial Marketing Management, 31(4), 339–347.
    48. Dawes, J. (2000), “Market orientation and company profit: Further evidence incorporating longitudinal data”, Australian Journal of Management, 25(2), 173-200.
    49. Day, S. G. (1994a), “The capabilites of market-driven organizations”, Journal of Marketing, 58, 37-52.
    50. Day, S. G. (1994b), “Continuous learning about markets”, California Management Review, 36(Summer), 9-31.
    51. Day, S. G. and Wensley, R. (1988), “Assessing advantage: A framework for diagnosing competitive superiority”, Journal of marketing, 52(April), 1-20.
    52. Deng, S. and Dart, J. (1994), “Measuring market orientation: A multi-factor, multi-item approach”, Journal of Marketing Management, 10, 725–42.
    53. Deschamps, J. P. and Nayak, P. R. (1995), “Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners”, Boston: Harvard Business School Press.
    54. Deshpande, R. and Webster, F. E. (1989), “Organizational culture and marketing: Defining the research agenda”, Journal of Marketing, 53(1), 3-15.
    55. Deshpande, R., Farley, J. U. and Webster, F. E. (1993), “Corporate culture, customer orientation, and innovativeness in Japanese firms: A quadrad analysis”, Journal of Marketing, 57(1), 23-27.
    56. Diamantopoulos, A. and Siguaw, J. A. (2000), “Introducing LISREL: A guide for the uninitiated”, Thousands Oaks, CA: Sage.
    57. Dickson, P. R. (1992), “Toward a general theory of competitive rationality”, Journal of Marketing, 56(January), 69-83.
    58. Ding, L., Velicer, W. and Harlow, L. (1995), “Effect of estimation methods, number of indicators per factor and improper solutions on structural equation modeling fit indices”, Structural Equation Modeling, 2, 119-143.
    59. Doyle, P. and Wong, V. (1998), “Marketing and competitive performance: An empirical study”, European Journal of Marketing, 32(5–6), 514–35.
    60. Drucker, P. F. (1985), “Innovation and Entrepreneurship: Practice and Principles”, Harper and Row, New York.
    61. Dumaine, B. (1989), “How managers can succeed through speed”, Fortune, 54-59 (February 13).
    62. Edgett, S., Shipley, D. and Forbes, G. (1992). “Japanese and British companies compared: Contributing factors to success and failure in NPD”, Journal of Product Innovation Management, 9(1), 3-10.
    63. Edgett, S. J. (1996), “The new product development process for commercial financial service“, Industrial Marketing Management, 25(6), 507-515.
    64. Ellis, L. W. and Curtis, C. C. (1995), “Speed RandD: How beneficial?”, Research Technology Management, 38(4), 42-51.
    65. Emmanuelides, A. P. (1991), “Determinants of product development time: A framework for analysis”, Academy of Management Best Paper Proceedings, 342-346.
    66. Gatignon, H. and Xuereb, J. M. (1997), “Strategic orientation of the firm and new product performance”, Journal of Marketing Research, 34, 77-90.
    67. Gee, S. (1978), “Factors affecting the innovation time-period”, Research Management, 21(1), 37-42.
    68. Glazer, R. (1991), “Marketing in an information intensive environment: Strategic implications of knowledge as an asset”, Journal of Marketing, 55, 1–19
    69. Gobeli, D. H. and Brown, D. J. (1987),”Analyzing product innovations”, Research Management, 30(4), 25-31.
    70. Gold, B. (1987), “Approaches to accelerating product and process development”, Journal of Product Innovation Management, 4, 81-88.
    71. Gonzalez, F. J. M. and Palacios, T. M. B. (2002), “The effect of new product development techniques on new product success in Spanish firms”, Industrial Marketing Management, 31(3), 261–271.
    72. Graves, S. B. (1989), “Why cost increase when projects accelerate”, Research Technology Management, 32(2), 16-18.
    73. Gray, B., Matear, S., Boshoff, C. amd Matheson, P. (1998), “Developing a better measure of market orientation”, European Journal of Marketing, 32(9–10), 884–903.
    74. Griffin, A. and Hauser, J. R. (1991),＂ The voice of the customer”, working paper, Sloan School of Management, M.I.T
    75. Griffin, A. (1992), “Evaluating QFD’s in US firms as a process for developing Products”, Journal of Product Innovation Management, 93, 171-187.
    76. Griffin, A. and Page, A. L. (1996), “PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure”, Journal of Product Innovation Management, 13(6), 478-496.
    77. Griffin, A. (1997), “Modeling and measuring product development cycle time across industries”, Journal of Engineering and Technology Management, 14, 1-24.
    78. Griffin, A. (2002), “Product development cycle time for business-to-business products”, Industrial Marketing Management, 31(4), 291-304.
    79. Griffin, K. E., and Page, A. L. (1993), “An interim report on measuring product development success and failure”, Journal of Product Innovation Management, 10(4), 291-308.
    80. Gruner, K. E. and Homburg, C. (2000), “Does customer interaction enhance new product success?”, Journal of Business Research, 49, 1-14.
    81. Gupta, A. K., Raj, S. P. and Wilemon, D. (1986), “A model for studying RandD marketing interface in the product innovation process”, Journal of Marketing, 50(April), 7-17.
    82. Gupta, A. K., Brockhoff, K. and Weisenfeld, U. (1992), “Making tades-offs in the new product development process: A German/US comparison”, Journal of Product Innovation Management, 9, 11-18.
    83. Gupta, A. K. and Souder, W. E. (1998), “Key drivers of reduced cycle time”, Research Technology Management, 41(4), 38-43.
    84. Gupta, A. K. and Wilemon, D. L. (1990), “Accelerating the development of technology-based new products”, California Management Review, 32(2), 24-44.
    85. Hair, J. F., Jr., Anderson, R. E., Tatham, R. L. and Black, W. C. (1998), “Multivariate data analysis”, 5th ed., New Jersey: Prentice Hall.
    86. Handfield, R. B. (1993), “The role of materials management in developing time-based competition”, International Journal of Purchasing and Materials Management, 29(1), 2-10.
    87. Han, J.K., Kim, N. and Srivastave, R. K. (1998), “Market orientation and organizational performance: Is innovation a missing link?”, Journal of Marketing, 62(4), 30-45.
    88. Hauptman, (1990), “The tuition dilemma: Assessing new ways to pay for college”, Washington, D.C. : Brookings Institution Press.
    89. Horng, S. C. and Chen, A. C. H. (1998), “Market orientation of small and medium sized firms in Taiwan”, Journal of Small Business Management, 36(July), 79-85.
    90. Hoegl, M. and Wagner, S.M. (2005), “Buyer-supplier collaboration in product development projects”, Journal of Management, 31, 530-548.
    91. Huang, X., Soutar, G. N. and Brown, A. (2004), “Measuring New Product Success: An Empirical Investigation of Australian SMEs”, Industrial Marketing Management, 33(2), 117-123.
    92. Hunt, S. D. and Morgan, R. M. (1995), “The comparative advantage theory of competition”, Journal of Marketing, 59 (April), 1-15.
    93. Hurley, R. F. and Hult, G. T. M. (1998), “Innovation, market orientation and organizational learning: An integration and empirical examination?”, Journal of Marketing, 62(3), 42-54.
    94. Ittner, C. D. and Larcker, D. F. (1997), “Product development cycle time and organizational performance”, Journal of Marketing Research, 34, 13-23.
    95. Jaworski, B. J. and Kohli, A. K. (1993), “Market orientation: Antecedents and consequences”, Journal of Marketing, 57(3), 53–70.
    96. Jayaram, J. and Narasimhan, R. (2007), “The influence of new product development competitive capabilities on project performance”, IEEE Transactions on Engineering Management, 54(2), 241-256.
    97. Jeong, I., Pae, J. H., and Zhou, D. (2006), “Antecedents and Consequences of the Strategic Orientations in New Product Development: The Case of Chinese Manufacturers”, Industrial Marketing Management, 35(3), 348-358.
    98. Jetter, A. J. (2003), “Educating the guess: Strategies, concepts tools for the fuzzy front end of product development”, in Kocaoglu, D. F. and Anderson, T. R. Editors, Technology Management for Reshaping the World, PICMET, Portland, 261–273.
    99. Judge, W. Q. and Miller, A. (1991), “Antecedents and outcomes of decision speed in different environmental contexts”, Academy of Management Journal, 34(2), 449–463.
    100. Kalyanaram, G., Robinson, W. and Urban, G. (1995), “Order of market entry: Established empirical generalizations, emerging generalizations, and future research”, Marketing Science, 14(3), 212-221.
    101. Kanter, R. M. and Brinkerhoff, D. (1981), “Organizational performance: Recent development in measurement”, American Review of Sociology, 7, 321-349.
    102. Karagozoglu, N. and Brown, W. B. (1993), “Time-based management of the new product development process”, Journal of Product Innovation Management, 10, 204-215.
    103. Kessler, E. H. and Chakrabarti, A. K. (1996), “Innovation speed: A conceptual model of context, antecedents and outcomes”, Academy of Management Review, 21(4), 1143-1191.
    104. Kessler, E. H. and Chakrabarti, A. K. (1999), “Speeding up the pace of new product development”, Journal of Product Innovation Management, 16, 231-247.
    105. Kessler, E. H., Bierly, P. E. and Gopalakrishnan, S. (2000), “Internal vs. external learning in new product development: effects on speed, costs and competitive advantage”, RandD Management, 30(3), 213-223.
    106. Kessler, E. H. and Bierly, P. E., III. (2002), “Is faster really better? An empirical test of the implications of innovation speed”, IEEE Transactions on Engineering Management, 49(1), 2-12.
    107. Kline, R.B. (1998). “Principle and practice of structural equation modeling”, New York: Guilford Press.
    108. Kotler, P. (1984), “Marketing management: Analysis, planning, and control”, 5th ed., New Jersey: Prentice Hal
    109. Kotler, P. and Andreasen, A. R. (1987), “Strategic marketing for non-profit organizations”, 3rd ed., New Jersey: Prentice Hal
    110. Kotler, P. (1991), “Marketing management: Analysis, planning and control”, 7th ed., New Jersey: Prentice Hall.
    111. Kotler, P. (2003), “Marketing management”, 11th ed., New Jersey: Prentice Hall.
    112. Kohli, A. K. and Jaworski, B. J. (1990), “Market orientation: The construct research propositions and managerial implications”, Journal of Marketing, 54(April), 1-18.
    113. Kohli, A. K., Jaworski, B. J. and Kumar, A. (1993), “MARKOR: A measure of market orientation”, Journal of Marketing Research, 30(Norvember), 467-477.
    114. Kuczmarski, T. D. (1992), “Managing new product：The power of innovation”, 2nd ed., NJ: Prentice-Hall, Englewood Cliffs, pp. 61.
    115. Lambert, D. and Slater, S. F. (1999), “PERSPECTIVE: First, fast, and on time: The path to success. Or is it? ”, Journal of Product Innovation management, 16(5), 427-438.
    116. Langerak, F., Hultink, E. J., and Robben, H. S. J. (2004), “The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance”, Journal of Product Innovation Management, 21(2), 79-94.
    117. Larson, E. W. and Gobelio, D. H. (1988), “Organizing for Product Development Projects”, Journal of Product Innovation management, 5, 180-190.
    118. Levitt, T. (1965), “Exploit the product life cycle”, Harvard Business Review, 43(November-December), 81-94.
    119. Li, T and Calantone, R. J., (1998), “The impact of market knowledge competence on new product advantage: Conceptualization and Empirical Examination”, Journal of Marketing, 62(4), 13-29.
    120. Lieberman, M. B. and Montgomery, D. B. (1988), “First mover advantages”, Strategic Management Journal, 9, 41-58.
    121. Loch, C., Stein, L. and Terwiesch, C. (1996), “Measuring development performance in the electronics industry”, Journal of Product Innovation Management, 13, 3-20.
    122. Lukas, B. A. and Ferrell, O. C. (2000), “The effect of market orientation on product innovation”, Academy of Marketing Science Journal, 28(2), 239-247.
    123. Lynn, G. S., Skov, R. B. and Abel, K. D. (1999), “Practices that support team learning and their impact on speed to market and new product success”, Journal of Product Innovation Management, 16, 439-454.
    124. Mansfield, E. (1988), “The speed and cost of industrial innovation in Japan and the United States: External vs. internal technology”, Management Science, 34, 1157-1169.
    125. Matsuno, K. and Mentzer, J. T. (2000), “The effects of strategy type on the market orientation-performance relationship”, Journal of Marketing, 64(October), 1-16.
    126. Matsuno, K., Mentzer, J. T. and Rentz, J. O. (2000), “A refinement and validation of MARKOR scale”, Academy of Marketing Science Journal, 28(4), 527-539.
    127. McDonough, E. F. and Spital, E. C. (1984), “Quick-response new product development”, Harvard Business Review, 62, 52-53.
    128. McDonough, E. F. and Barczak, G. (1991), “Speeding up new product development: The effects of leadership style and source of technology”, Journal of Product Innovation management, 8: 203-211.
    129. McDonough, E. R., III. (1993), “Faster new product development: Investigating the effects of technology and characteristics of the project leader and team”, Journal of Product Innovation management, 10, 241-250.
    130. Menon, A., Chowdhury, J. and Lukas, B. A. (2002), “Antecedents and outcomes of new product development speed – An interdisciplinary conceptual framework – An interdisciplinary conceptual framework”, Industrial Marketing Management, 31, 317-328.
    131. Meyer, M. H. and Roberts, E. B. (1986), “New product study”, Management Science, 32(7), 806-821.
    132. Meyer, M. H. and Utterback, J. M. (1995), “Product development cycle time and commercial success”, IEEE Transactions on Engineering Management, 42(4), 297-304.
    133. Millson, M. R., Raj, S. P. and Wilemon, D. (1992), “A survey of major approaches for accelerating new product development”, Journal of Product Innovation Management, 9, 53-69.
    134. Moenaert, R. K. and Souder, W. E. (1990), “An information transfer model for integrating marketing and RandD personnel In new product development projects”, Journal of Product Innovation Management,7(2), 91-107.
    135. Moorman, C. (1995), “Organizational market information processes: Cultural antecedents and new product outcomes”, Journal of Marketing Research, 32(3), 318-335.
    136. Moser, C. A. and Kalton, G. (1979), “Survey methods in social investigation”, 2nd ed., London: Heinemann. (Reprinted 1989 by Gower Publishing Co. Ltd.)
    137. Narver, J. C. and Slater, S. F. (1990), “The effect of a market orientation on business profitability”, Journal of Marketing, 54(4), 20-35.
    138. Nayak, R. P. (1990), “Planning speeds technological development”, Planning Review, 18(6), 14-19.
    139. Nijssen E. J., Arbouw A. R. L. and Commandeur H. R. (1995), “Accelerating new product development: A preliminary empirical test of a hierarchy of implementation”, Journal of Product Innovation Management, 12, 99-109.
    140. Olson, E. M., Walker, O. C. and Ruekert, R. W. (1995), “Organizing for new product development: The moderating role of product innovativeness”, Journal of Marketing, 59 (January), 48–62.
    141. Ottum, B. D. and Moore, W. L. (1997), “The role of market information in new product success/failure”, Journal of Product Innovation Management, 14(3), 258-273.
    142. Pachico D. (1996), “Innovation indicators in the agricultural sector in Latin American”, Research Evaluation, 6(3), 205-208.
    143. Pearson and Ball (l993), “A framework for managing communication at the RandD/marketing interface”, Technovation, 13(7), 439-447.
    144. Pelham, A. M. and Wilson, D. T. (1996), “A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation cculture on dimensions of small firm-performance”, Journal of the Academy of Marketing Science, 24(1), 27-43.
    145. Pelham, A. M. (1997), “Mediating influences on the relationship between market orientation and profitability in small industrial firms”, Journal of Marketing Theory and Practice, 5(3), 55-76.
    146. Peter, J. P. and Donnelly, J. H. (1989), “Marketing management: Knowledge and skills”, Homewood, IL: BPI/Irwin.
    147. Peters M. P. and Brush C. G. (1996), “Market information scanning activities and growth in new ventures: A comparison of service and manufacturing businesses”, Journal of Business Research, 36, 81-89.
    148. Phillips, L. W. (1981), “Assessing measurement error in key informant reports: A methological note on organizational analysis in marketing”, Journal of Marketing Research, 18(4), 395-415.
    149. Pitt, L., Caruana, A. and Berthon, P. R. (1996), “Market orientation and business performance: Some European evidence”, International Marketing Review, 13(1), 5-18.
    150. Ruekert, R. W. (1992), “Developing a market orientation: An organizational strategy perspectives”, International Journal of Research in Marketing, 9, 225-245.
    151. Rosenau, M. D., Jr. (1988), “Faster new product development”, Journal of Product Innovation Management, 5, 150-153.
    152. Rochford, L. (1991), “Generating and screening new product ideas”, Research Management, 30(4), 25-31.
    153. Rothwell, R., Freeman, C., Horlsey, A., Jervis, V. T. P., Robertson, A. B. and Townsend, J. (1974), “SAPPHO updated-project SAPPHO phase”, Research Policy, 3, 258-291.
    154. Samli, A. C., Palda, K. and Barker, A. T. (1987), “Toward a mature marketing concept”, Sloan Management Review, 28(2), 45-51.
    155. Sampson, P. (1970), “Can consumers create new products?”, Journal of the Market Research Society, 12(1), 40-52.
    156. Sanchez, A. M. and Elola, L. N. (1991), “Product innovation management in Spain”, Journal of Marketing, 56(April), 1-17.
    157. Sands, S. and Warwick, K. (1977), “Successful Business Innovation: A Survey of Current Professional Views”, California Management Review, 20(2), 5-16.
    158. Sbragia, R. (1984), “Clarity of management roles and performance of RandD multidisciplinary projects in matrix structures”, RandD Management, 14(2), 113-126.
    159. Sherman, D. J., Souder, W. E. and Jenssen, S. A. (2000), “Differential effects of the primary forms of cross functional integration on product development cycle time”, Journal of product Innovation Management, 17, 257-267.
    160. Shapiro, B. P. (1988), “What the hell is market oriented?”, Harvard Business Review, 66(November-December), 119-125.
    161. Slater, S. F. and Narver, J. C. (1993), “Product-market strategy and performance: An analysis of the Miles and Snow strategy types”, European Journal of Marketing, 27(10), 33–51.
    162. Slater, S. F. and Narver, J. C. (1994a), “Does competitive environment moderate the market orientation-performance relationship?”, Journal of Marketing, 58(January), 46-55.
    163. Slater, S. F. and Narver, J. C. (1994b), “Market orientation, customer value and superior performance”, Business Horizons, 37(2), 23-28.
    164. Slater, S. F. and Narver, J. C. (1995), “Market orientation and the learning organization”, Journal of Marketing, 59, 63-74.
    165. Slater, S. F. and Narver, J. C. (1996), “Competitive strategy in the market-focused business”, Journal of Market Focused Management, 1(2), 159–74.
    166. Slater, S. F. and Narver, J. C. (1998), “Customer-led and market oriented: Let’s not confuse the two”, Strategic Management Journal, 19,1001-1006.
    167. Slater, S. F. and Narver, J. C. (2000), “The positive effect of a market orientation on business profitability: A balanced replication”, Journal of Business Research, 48(1), 69-74.
    168. Smith, P. G. and Reinertsen, D. G. (1991), “Developing products in half the time”, New York: Van Nostrand Reinhold.
    169. Song, X. M. and Montoya-Weiss M. M. (1998), “Critical development activities for really new versus incremental products”, Journal of Product Innovation management, 15(2), 124-135.
    170. Song, X. M. and Parry, M. E. (1992), “The RandD-marketing interface in Japanese high-technology firms”, Journal of Product Innovation Management, 9, 46-55.
    171. Song, X. M. and Parry, M. E. (1997), “A cross-national comparative study of new product development processes: Japan and the United States”, Journal of Marketing, 61(2), 1-18.
    172. Souder, W. E. (1987), “Managing new product innovations, lexington books”, Massachusetts, Toronto.
    173. Souder, W. E. (1988), “Managing relations between RandD and marketing in new product development projects”, Journal of Product Innovation Management, 5(1), 6-19.
    174. Souder, W. E., Sherman, J. D. and Cooper, R. D. (1998), “Environmental uncertainty, organizational integration, and new product development effectiveness: A test of contingency theory”, Journal of Product Innovation management, 15(6), 520-533.
    175. Souder, W. E and Jenssen, S. A. (1999), “Management Practices Influencing New Product Success and Failure in the United States and Scandinavia: A Cross-Cultural Comparative Study”, Journal of Product Innovation Management, 16(2), 183-203.
    176. Spanos, Y. E. and Lioukas, S. (2001), “An examination into the causal logic of rent generation: contrasting porter`s competitive strategy framework and the resource-based perspective”, Strategic Management Journal, 22(10), 907-934.
    177. Stalk, G., Jr. (1988), “Time: The next source of competitive advantage”, Harvard Business Review, 66(4), 41-50.
    178. Stalk, G., Jr. and Hout, T. M. (1990), “Competing against time: How time-based competition is reshaping global markets”, New York: The Free Press.
    179. Takeuchi, H. and Nonaka, I. (1986), “The new new product development game”, Harvard Business Review, 64(1), 137-146.
    180. Tatikonda, M. V. and Montoya-Weiss, M. M. (2001), “Integrating operations and marketing perspectives of product innovation: The influence of organizational process factors and capabilities on development performance”, Management Science, 47(1), 151-172.
    181. Terwiesch, C., Loch, C. and Niederkofler, M. (1998), “When product development performance makes a difference: A statistical analysis in the electronics industry”, Journal of product Innovation Management, 15, 3-15.
    182. Thomas, P. R. (1990), “Competitiveness through total cycle time: An overview for CEOs”, New York: McGraw-Hill.
    183. Thomas, R. J. (1993), “New product development: Managing and forecasting for strategic success”, New York: John Wiley and Sons.
    184. Urban, G. L. and Hauser, J. R. (1993), “Design and marketing of new products”, 2nd ed., Englewood Cliffs, NJ: Prentice Hall,
    185. Urban, G. L. and Hauser, J. R. (2004), “Listening in to find and explore new combinations of customer needs”, Journal of Marketing, 68, 72-87.
    186. Van de Ven, A. H., Angle, H. L. and Poole, M. S. (1989), “Research on the management of innovation”, New York: Harper and Row.
    187. Venkatraman, N. and Ramanujam, V. (1986), “Measurement of business performance in strategy research: A comparison of approaches”, Academy of Management Review, 11, 801-814.
    188. Vesey, J. T. (1992), “Time-to-market: Put speed in product development”, Industrial Marketing Management, 31(2), 151-158.
    189. Wald, A., Liker, J. K., Cristinano, J. J. and Sobek, D. K. II. (1995), “The second Toyota paradox: How delaying decisions can make better cars faster”, Sloan Management Review, 36(1), 43-61.
    190. Wheelwright, S. C. and Clark, K. B. (1992), “Revolutionizing product development”, New York: The Free Press.
    191. Wind, J. and Mahajan, V. (1997), “Issues and opportunities in new product development: An introduction to the special issue”, Journal of Marketing Research, 34(1), 1-12.
    192. Wood, M. S. (2009), “Does one size fit all? The multiple organizational forms leading to successful academic entrepreneurship”, Entrepreneurship Theory and Practice, 33(4), 929-947.
    193. Wrenn, B. (1997), “The market orientation construct: Measurement and scaling issues”, Journal of Marketing Theory and Practice, 5(3), 31-54.
    194. Yoon. E and Lilien, G. L. (1985), “New industrial product performance: The effect of market characteristics and strategy”, Journal of Product Innovation Management, 3, 134-144.
    195. Zaltman, G., Duncan, R. and Holbek, J. (1973), “Innovations and Organizations”, New York: John Wiley and Sons.
    196. Zirger, B. J. and Hartley, J. L. (1994), “A conceptual model of product development cycle time”, Journal of Engineering and Technology Management, 11, 229-251.
    197. Zirger, B. J. and Hartley, J. L. (1996), “The effect of acceleration techniques on product development time”, IEEE Transactions on Engineering Management, 43(2), 143-152.
    Description: 博士
    國立政治大學
    資訊管理研究所
    98356512
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098356512
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2192View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback