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    Title: 綠色供應鏈導入模式之探討：企業流程再造觀點
    The implementation of green supply chain: The Business Process Reengineering(BPR) perspective
    Authors: 王怡琇
    Wang, Candice
    Contributors: 羅明琇
    Lo, Sonia M.
    王怡琇
    Wang, Candice
    Keywords: 綠色供應鏈
    企業流程再造
    綠色活動
    導入模式
    執行困難
    Date: 2011
    Issue Date: 2012-10-30 11:18:29 (UTC+8)
    Abstract: 隨著國際環保法規陸續頒布、綠色消費風潮上漲，使企業開始正視供應鏈的綠化，但綠色供應鏈的導入須大幅改變既有流程，令企業望之卻步。本研究從企業流程再造的觀點，探討企業導入綠色供應鏈相關活動之模式，包含經歷的階段以及每個階段須進行之主要活動。此外，也探討企業在導入過程中面臨之困難。本研究採行個案研究法，訪談四家分別為資訊科技業、家電業、造紙業、髮妝業等不同產業之個案公司，除對單一個案公司進行深度瞭解外，同時還進行跨個案/跨產業的分析，以進一步地探討個案之間的異同。
    本研究發現，四家跨產業之個案公司在導入綠色供應鏈時，其所經歷的「階段」與「活動」一致性高，主要有五大階段：「綠色承諾」、「內外部溝通」、「專案規劃」、「執行計畫」、「績效評估」，此與學術文獻中的企業流程再造導入模式具有高度相似性，支持綠色供應鏈的導入乃是屬於一種企業流程再造的論點。而兩者主要的差異有三點：第一、導入綠色供應鏈並不若企業流程再造將資訊科技(IT)視為關鍵角色，反之，認為IT為次要角色；第二、綠色供應鏈導入前期尤其強調對供應商以及員工的溝通，而非企業流程再造強調之供應商以及顧客，亦即，以導入綠色供應鏈而言，顧客並非影響企業進行綠色供應鏈之關鍵，而是企業於導入後期影響消費者習慣－環保意識溝通與教育；第三、綠色供應鏈之導入模式，在「績效評估」階段中增加「報告利害關係人」活動，企業流程再造則無強調此項，換言之，公開綠色報告乃是執行綠色供應鏈後期之重要活動。整體來看，本研究亦發現四家個案公司經歷的「階段」與「活動」涵蓋PDCA循環(Plan-Do-Check-Act Cycle)的概念，並進一步發現，當PDCA循環運用於綠色供應鏈之導入時，在P（規劃）的部分，除階段3之「專案規劃」之外，尚還包含「綠色承諾」以及「內外部溝通」兩項重要的階段。而在導入的困難部分，企業面臨的內部困難包含技術突破的困難、資金不足、利潤微薄化、參考資料過少、員工參與意願不高。外部困難則包含供應商配合意願低或能力有限、法令不完善、政府政策太慢、消費者購買和使用綠色產品之習慣和意識不足。其中，供應商配合意願低或能力有限是主要面臨的困難，可見企業執行綠色供應鏈時，除須克服內部阻力與困難之外，對外部供應商的溝通與管理亦需要企業投注相當的心力。
    本研究對學術上的貢獻是以企業流程再造的導入模式應用於綠色供應鏈的導入，並由四個跨產業個案歸納出企業導入綠色供應鏈的模式，且強化學術文獻中對於企業流程再造、PDCA循環以及綠色供應鏈三者之連結性。在實務上，本研究歸納出的綠色供應鏈導入模式亦提供欲導入綠色供應鏈或已導入但欲改善之企業一個參考的依據。
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    中文部分
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    8. 蘇雄義，黃詩彥(2002)，企業逆物流的發展與機會，中華民國物流年鑑。
    Description: 碩士
    國立政治大學
    企業管理研究所
    99355027
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099355027
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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