政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54522
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113311/144292 (79%)
造訪人次 : 50938636      線上人數 : 986
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/54522


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/54522


    題名: 消費者綠購買行為前因研究：雙重路徑觀點
    Antecedents of consumer green purchase behavior: A Dual-Route view
    作者: 洪敘峰
    Hung, Hsu Feng
    貢獻者: 張愛華
    Chang, Ai Hwa
    洪敘峰
    Hung, Hsu Feng
    關鍵詞: 消費者環保行為
    綠購買行為
    消費者環保行為鑲嵌度
    放棄綠購買意圖
    拓展模式
    consumer environmental protection behavior
    green purchase behavior
    embeddedness of environmental protection behavior
    quit intention of green purchasing
    unfolding model
    日期: 2011
    上傳時間: 2012-10-30 11:18:24 (UTC+8)
    摘要: 消費者環保行為研究中，多以理性行為模式解釋影響消費者綠購買行為之前因，但實證研究對於綠購買態度影響綠購買行為之假設，仍然無法獲得一致的支持。此外，根據現況效應的論點，消費者會傾向於保留原始行為，除非存在放棄原始決策的合理理由。然而，理性行為模式缺乏對於消費者可能放棄原本購買行為的決策因素探討。因此，本研究之主要目的為整合理性行為模式與拓展模式觀點，提出同時具備正向展現因素與負向放棄因素的雙重路徑模型，使消費者綠購買行為之解釋模型更為完整。本研究認為影響消費者綠購買行為展現的正向因素，除環保知覺效能、環保知識、綠購買態度與綠購買意圖之外，消費者環保行為鑲嵌度是另一個重要的正向影響前因。綠購買行為的負向因素，包括拓展模式中的相關因素，如知覺環保衝擊事件、環保心像違背與非環保產品的評估與搜尋。拓展模式相關因素會提升消費者放棄環保行為意圖，間接降低綠購買行為之展現。問卷調查結果顯示，本研究所提出之雙重路徑觀點獲得支持，該模式與理性行為模式相容並包含更完整的解釋因素。模式比較之結果顯示，本研究所提出的雙重路徑整合模式，相較於獨立的理性行為模式或拓展模式，整合模式之表現皆較為優良。
    Most studies of consumer environmental protection behavior apply the theory of reasoned action to predict consumer green purchase behavior. However, the assumed relationship between green purchase attitude and green purchase behavior has not received consistent support in the previous research. Besides, according to the view of status quo effect, consumers tend to repeat the current behaviors unless justifiable quit reason is existence. However, the theory of reasoned action does not offer explanation of why consumers might quit green purchase behavior. The purpose of this study is to integrate the theory of reasoned action and unfolding model then provide a dual-route model which has positive and negative antecedents of green purchase behavior simultaneously and makes the explanation model more complete. In this study, the positive antecedents of consumer green purchasing include environmental perceived effectiveness, environmental knowledge, green purchase attitude, and green purchase intention. In addition, embeddedness of environmental protection behavior is another critical positive factor to influence consumer green purchase behavior. The negative antecedents of consumer green purchase behavior include the factors of unfolding model, i.e., perceived environmental shocks, environmental image violation, and alternative product searching and evaluation. The factors of unfolding model will increase the quit intention of green purchasing and decrease green purchase behavior indirectly. The result of a two-waved survey and SEM analysis shows that the dual-route model has satisfactory measurement performance and explanation capability. The result of model comparison analysis shows that the explanatory capability of the dual-route model is better than all other single theoretical models, including the reasoned action model and unfolding model.
    參考文獻: 1. 葉家瑋 (2012)，「萬事達道德消費調查，台灣民眾逾半數因認同環保理念購物」，鉅亨網，2012年2月21日，(http://news.cnyes.com/Content/20120321/KFJ73D9J7G0VU.shtml?c=headline_sitehead)。
    2. 環保署 (2012)，「歷年環保標章審查通過統計圖表」，行政院環境保護署綠色生活資訊網，2012年4月20日，(http://greenliving.epa.gov.tw/GreenLife/report/statistics.aspx)。
    3. Ajzen, I. and M. Fishbein (1977), “Attitude-Behavior relations: A Theoretical aAnalysis and Review of Empirical Research,” Psychological Bulletin, 84 (5), 888-918.
    4. Ajzen, I. and M. Fishbein (1980), Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice-Hall.
    5. Bandura, A. (1977), “Self-Efficacy: Toward a Unifying Theory of Behavior Change,” Psychological Review, 84(2), 191-215.
    6. Bagozzi, R. P. and L. W. Phillips (1982), “Representing and Testing Organizational Theories: A Holistic Construal,” Administrative Science Quarterly, 27(3), 459-489.
    7. Bagozzi, R. P. and P. A. Dabholkar (1994), “Consumer Recycling Roals and Their Effect on Decisions to Recycle: A Means-End Chain Analysis,” Psychology & Marketing, 11(4), 313-340.
    8. Bagozzi, R. P., Y. Yi, and L. W. Phillips (1991), “Assessing Construct Validity in Organizational Research,” Administrative Science Quarterly, 36, 421-458.
    9. Banerjee, S., C. S. Gulas, and E. Iyer (1995), “Shades of Green: A Multidimensional Analysis of Environmental Advertising,” Journal of Advertising, 24 (2), 21-31.
    10. Beach, L. R. (1990), Image Theory: Decision Making in Personal and Organizational Contexts. Chichester, England: Wiley.
    11. Beach, L. R. (1993), “Four Revolutions in Behavioral Decision Theory,” in Leadership Theory and Research: Perspectives and Directions, M. M. Chemers and R. Ayman, eds. San Diego: Academic Press, 271-292.
    12. Beckmann, S. (2007), “Consumers and Corporate Social Responsibility: Matching the Unmatchable?,” Australasian Marketing Journal, 15 (1), 27-36.
    13. Berg, K. R. (1966), “Ethnic Attitudes and Agreement with a Negro Person,” Journal of Personality and Social Psychology, 4 (2), 215-220.
    14. Bolton, R. N. and J. H. Drew (1991), “A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes,” Journal of Marketing, 55 (1), 1-9.
    15. Bonner, J. (2010), “Customer Interactivity and New Product Performance: Moderating Effects of Product Newness and Product Embeddedness,” Industrial Marketing Management, 39 (3), 485-492.
    16. Boulding, W., A. Kalra, R. Staelin, and V. A. Zeithaml (1993), “A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions,” Journal of Marketing Research, 30 (1), 7-27.
    17. Bray, D. W. (1950), “The Prediction of Behavior from Two Attitude Scales,” Journal of Abnormal and Social Psychology, 4 (2), 215-220.
    18. Carlson, L., S. J. Grove, and N. Kangun (1993), “A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach,” Journal of Advertising, 22 (3), 27-39.
    19. Chan, D. (1996), “Cognitive Misfit of problem-Solving Style at Work: A Facet of Person-Organization Fit,” Organizational Behavior and Human Decision Process, 68 (3), 194-207.
    20. Chan, R. Y. K. (2001), “Determinants of Chinese Consumers` Green Purchase Behavior,” Psychology & Marketing, 18 (4), 389-413.
    21. Chang, C. C. (2011), “Feeling Ambivalent about Going Green: Implications for Green Advertising Processing,” Journal of Advertising, 40 (4), 19-31.
    22. Christensen, T. H., M. Godskesen, K. Gram-Hanssen, M.-B. Quitzau, and I. Røpke (2007), “Greening the Danes? Experience with Consumption and Environment Policies,” Journal of Consumer Policy, 30 (2), 91-116.
    23. Chung, E. and E. Fischer (1999), “Embeddedness: Socialising the "Social" Construction of Ethnicity,” The International Journal of Sociology and Social Policy, 19 (12), 34-55.
    24. Churchill, Jr., G. A. (1979), “A Paradigm for Developing Better Measures of Marketing Constructs,” Journal of Marketing Research, 16, 64-73.
    25. Conraud-Koellner, E. and L. Rivas-Tovar (2009), “Study of Green Behavior with a Focus on Mexican Individuals,” I - Business, 1 (2), 124-131.
    26. Cortina, Jose M. (1993), “What Is Coefficient Alpha? An Examination of Theory and Applications,” Journal of Applied Psychology, 78 (1), 98-104.
    27. Cowell, D. K. and G. P. Green (1994), “Community Attachment and Spending Location: The Importance of Place in Household Consumption,” Social Science Quarterly, 75 (3), 637-655.
    28. Crossley, C. D., R. J. Bennett, S. M. Jex, and J. L. Burnfield (2007), “Development of a Global Measure of Job Embeddedness and Integration into a Traditional Model of Voluntary Turnover,” Journal of Applied Psychology, 92 (4), 1031-1042.
    29. DiMaggio, P. and H. Louch (1998), “Socially Embedded Consumer Transactions: For What Kinds of Purchases Do People Most Often Use Networks?,” American Sociological Review, 63 (5), 619-637.
    30. Donnelly, D. P. and J. J. Quirin (2006), “An Extension of Lee and Mitchell`s Unfolding Model of Voluntary Turnover,” Journal of Organizational Behavior, 27 (1), 59-77.
    31. D`Souza, C., M. Taghian, and R. Khosla (2007), “Examination of Environmental Beliefs and Its Impact on the Influence of Price, Quality and Demographic Characteristics with Respect to Green Purchase Intention,” Journal of Targeting, Measurement and Analysis for Marketing, 15 (2), 69-78
    32. Ellen, P. S., J. L. Wiener, and C. Cobb-Walgren (1991), “The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors,” Journal of Public Policy & Marketing, 10 (2), 102-117.
    33. Feldman, J. M. and J. G. Lynch, Jr. (1988), “Self-Generated Validity and Other Effect of Measurement on Belief, Attitude, Intention, and Behavior,” Journal of Applied Psychology, 73 (3), 421-435.
    34. Felps, W., T. R. Mitchell, D. R. Hekman, T. W. Lee, B. C. Holtom, and W. S. Harman (2009), “Turnover Contagion: How Coworkers` Job Embeddedness and Job Search Behaviors Influence Quitting,” Academy of Management Journal, 52 (3), 545-561.
    35. Fishbein, M. and I. Ajzen (1975), Beliefs, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
    36. Fornell, C. and D. F. Larcker (1981), “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, 18, 39-50.
    37. Foxall, G. R., J. M. Oliveira-Castro, V. K. James, M. M. Yani-de-Soriano, and V. Sigurdsson (2006), “Consumer Behavior Analysis and Social Marketing: The Case of Environmental Conservation1,” Behavior and Social Issues, 15 (1), 101-124.
    38. Fraj, E. and E. Martinez (2006), “Influence of Personality on Ecological Consumer Behaviour,” Journal of Consumer Behaviour, 5 (3), 167-181.
    39. Frenzen, J. K. and H. L. Davis (1990), “Purchasing Behavior in Embedded Markets,” Journal of Consumer Research, 17 (1), 1-12.
    40. Ganesh, J., M. J. Arnold, and K. E. Reynolds (2000), “Understanding the Customer Base of Service Provides: An Examination of the Differences Between Switchers and Stayers,” Journal of Marketing, 64 (3), 65-87.
    41. Garbarino, E. and M. S. Johnson (1999), “The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships,” Journal of Marketing, 63 (2), 70-87.
    42. Granovetter, M. (1985), “Economic Action and Social Structures: The Problem of Embeddedness,” American Journal of Sociology, 91 (3), 481-510.
    43. Grier, S. A., A. M. Brumbaugh, and C. G. Thornton (2006), “Crossover Dreams: Consumer Responses to Ethnic-Oriented Products,” Journal of Marketing, 70 (2), 35-51.
    44. Hair, J. F., W. C. Black, B. J. Babin, R. E. Anderson, and R. L. Tatham (2006), Multivariate Data Analysis. New Jersey: Pearson Education.
    45. Hartman, R. S., M. J. Doane, and C.-K. Woo (1991), “Consumer Rationality and the Status Quo,” Quarterly Journal of Economics, 106 (1), 141-162.
    46. Hartmann, P. and V. Apaolaza-Ibanez (2009), “Green Advertising Revisited: Conditioning Virtual Nature Experiences,” International Journal of Advertising, 28 (4), 715-739.
    47. Hays, R. D., T. Hayashi, and A. L. Stewart (1989), “A Five-Item Measure of Socially Desirable Response Set,” Educational and Psychological Measurement, 49, 629-636.
    48. Hinkin, T. R. (1998), “A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires,” Organizational Research Methods, 1 (1), 104-121.
    49. Holtom, B. C. and E. J. Inderrieden (2006), “Integrating the Unfolding Model and Job Embeddedness Model to Better Understand Voluntary Turnover,” Journal of Managerial Issues, 18 (4), 435-452.
    50. Imkamp, H. (2000), “The Interest of Consumers in Ecological Product Information is Growing: Evidence from Two German Surveys,” Journal of Consumer Policy, 23 (2), 193-202.
    51. Inman, J. J., J. S. Dyer, and J. Jia (1997), “A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation,” Marketing Science, 16 (2), 97-111.
    52. Inman, J. J. and M. Zeelenberg (2002), “Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiability,” Journal of Consumer Research, 29 (1), 116-128.
    53. Jansson, J., A. Marell, and A. Nordlund (2010), “Green Consumer Behavior: Determinants of Curtailment and Eco-Innovation Adoption,” The Journal of Consumer Marketing, 27 (4), 358-370.
    54. Kahneman, D. and D. T. Miller (1986), “Norm Theory: Comparing Reality to Its Alternatives,” Psychological Review, 93 (2), 136-153.
    55. Kaufman, P., S. Jayachandran, and R. L. Rose (2006), “The Role of Relational Embeddedness in Retail Buyers` Selection of New Products,” Journal of Marketing Research, 43 (4), 580-587.
    56. Keaveney, S. M. (1995), “Customer Switching Behavior in Service Industries: An Exploratory Study,” Journal of Marketing, 59 (2), 71-82.
    57. Keesling, G. and S. A. Kaynama (2003), “An Exploratory Investigation of the Ecologically Conscious Consumer`s Efforts to Control Water Contamination: Lawn Care and the Use of Nitrogen Fertilizers and Pesticides,” Journal of Marketing Theory and Practice, 11 (1), 52-61.
    58. Kinnear, T. C. and J. R. Taylor (1973), “The Effect of Ecological Concern on Brand Perceptions,” Journal of Marketing Research, 10 (2), 191-197.
    59. Kinnear, T. C., J. R. Taylor, and S. A. Ahmed (1974), “Ecologically Concerned Consumers: Who Are They?,” Journal of Marketing, 38 (2), 20-24.
    60. Kutner, B., C. Wilkins, and P. R. Yarrow (1952), “Verbal Attitudes and Overt Behavior Involving Racial Prejudice,” The Journal of Abnormal and Social Psychology, 47 (3), 649-652.
    61. Lance, C. E., M. B. Marcus, and L. C. Michels (2006), “The Sources of Four Commonly Reported Cutoff Criteria: What Did They Really Say?,” Organizational Research Methods, 9 (2), 202-220.
    62. Laroche, M., J. Bergeron, and G. Barbaro-Forleo (2001), “Targeting Consumers Who Are Willing to Pay More for Environmentally Friendly Products,” The Journal of Consumer Marketing, 18 (6), 503-520.
    63. Lee, J. A. and S. J. S. Holden (1999), “Understanding Determinants of Environmentally Conscious Behavior,” Psychology & Marketing, 16 (5), 373-392.
    64. Lee, K. (2011), “The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge,” Journal of International Consumer Marketing, 23 (1), 21-44.
    65. Lee, K. (2008), “Opportunities for Green Marketing: Young Consumers,” Marketing Intelligience & Planning, 26 (6), 573-586.
    66. Lee, K. (2009), “Gender Differences in Hong Kong Adolescent Consumers` Green Purchasing Behavior,” The Journal of Consumer Marketing, 26 (2), 87-96.
    67. Lee, T. W., T. R. Mitchell, C. J. Sablynski, J. P. Burton, and B. C. Holtom (2004), “The Effects of Job Embeddedness on Organizational Citizenship, Job Performance, Volitional Absences, and Voluntary Turnover,” Academy of Management Journal, 47 (5), 711-722.
    68. Lee, T. W. and T. R. Mitchell (1994), “An Alternative Approach: The Unfolding Model of Voluntary Employee Turnover,” Academy of Management Review, 19 (1), 51-89.
    69. Lee, T. W., T. R. Mitchell, B. C. Holtom, L. S. McDaneil, and J. W. Hill (1999), “The Unfolding Model of Voluntary Turnover: A Replication and Extension,” Academy of Management Journal, 42 (4), 450-462.
    70. Lee, T. W., T. R. Mitchell, L. Wise, and S. Fireman (1996), “An Unfolding Model of Voluntary Employee Turnover,” Academy of Management Journal, 39 (1), 5-36.
    71. Luce, M. F. (1998), “Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions,” Journal of Consumer Research, 24 (4), 409-433.
    72. Mackenzie, S. B. (2001), “Opportunities for Improving Consumer Research through Latent Variable Structural Equation Modeling,” Journal of Consumer Research, 28, 159-166.
    73. Macy, M. W. (1995), “PAVLOV and the Evolution of Cooperation: An Experimental Test,” Social Psychology Quarterly, 58 (2), 74-87.
    74. Manaktola, K. and V. Jauhari (2007), “Exploring Consumer Attitude and Behaviour towards Green Practices in the Lodging Industry in India,” International Journal of Contemporary Hospitality Management, 19 (5), 364-377.
    75. Miller, N. J., S. Kim, and S. Schofield-Tomschin (1998), “The Effects of Activity and Aging on Rural Community Living and Consuming,” The Journal of Consumer Affairs, 32 (2), 343-368.
    76. Mitchell, T. R. and T. W. Lee (2001), “The Unfolding Model of Voluntary Turnover and Job Embeddedness: Foundations for a Comprehensive Theory of Attachment,” Research in Organizational Behavior, 23, 189.
    77. Mitchell, T. R., B. C. Holtom, T. W. Lee, C. J. Sablynski, and M. Erez (2001), “Why People Stay: Using Job Embeddedness to Predict Voluntary Turnover,” Academy of Management Journal, 44 (6), 1102-1121.
    78. Montoro-Rios, F. J., T. Luque-Martínez, and M.-A. Rodríguez-Molina (2008), “How Green Should You Be: Can Environmental Associations Enhance Brand Performance?,” Journal of Advertising Research, 48 (4), 547-563.
    79. Morrell, K., J. Loan-Clarke, J. Arnold, and A. Wilkinson (2008), “Mapping the Decision to Quit: A Refinement and Test of the Unfolding Model of Voluntary Turnover,” Applied Psychology: An International Review, 57 (1), 128-50.
    80. Mostafa, M. M. (2007), “Gender Differences in Egyptian Consumers` Green Purchase Behaviour: The Effects of Environmental Knowledge, Concern and Attitude,” International Journal of Consumer Studies, 31 (3), 220-229.
    81. Murphy, P. E., N. Kangun, and W. B. Locander (1978), “Environmentally Concerned Consumers-Racial Variations,” Journal of Marketing, 42 (4), 61-66.
    82. Newell, S. J. and C. L. Green (1997), “Racial Differences in Consumer Environmental Concern,” The Journal of Consumer Affairs, 31 (1), 53-69.
    83. Niederman, F., M. Sumner, and C. P. Maertz, Jr. (2007), “Testing and Extending the Unfolding Model of Voluntary Turnover to It Professionals,” Human Resource Management, 46 (3), 331-347.
    84. Olli, E., G. Grendstad, and D. Wollebaek (2001), “Correlates of Environmental Behaviors: Bringing Back Social Context,” Environment and Behavior, 33 (2), 181-208.
    85. O’Reilly, C. A. and J. Chatman (1986), “Organizational Commitment and Psychological Attachment: The Effects of Compliance, Identification, and Internalization on Prosocial Behavior,” Journal of Applied Psychology, 71 (3), 492-499.
    86. O’Reilly, C. A., J. Chatman, and D. F. Caldwell (1991), “People and Organizational Culture: A Profile Comparison Approach to Assessing Person-Organization Fit,” Academy of Management Journal, 34 (3), 487-516.
    87. Ottman, J. A. (1992), “Industry`s Response to Green Consumerism,” Journal of Business Strategy, 13 (4), 3-7.
    88. Pickett-Baker, J. and R. Ozaki (2008), “Pro-Environmental Products: Marketing Influence on Consumer Purchase Decision,” The Journal of Consumer Marketing, 25 (5), 281-293.
    89. Podsakoff, P. M. and D. W. Organ (1986), “Self-Reports in Organizational Research: Problems & Prospects,” Journal of Management, 12 (4), 531-544.
    90. Podsakoff, P. M., S. B. MacKenzie, J. Y. Lee, and N. P. Podsakoff (2003), “Common Method Biases in Behavioral Research: A Critical Review of the Literature & Recommended Remedies,” Journal of Applied Psychology, 88 (5), 879-903.
    91. Priester, J. R. and R. E. Petty (2001), “Extending the Bases of Subjective Attitudinal Ambivalence: Interpersonal and Intrapersonal Antecedents of Evaluative Tension,” Journal of Personality and Social Psychology, 80 (1), 19-34.
    92. Rice, G., N. Wongtada, and O. Leelakulthanit (1996), “An Investigation of Self-Efficacy and Environmentally Concerned Behavior of Thai Consumers,” Journal of International Consumer Marketing, 9 (2), 1-19.
    93. Rindfleisch, A. and C. Moorman (2001), “The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective,” Journal of Marketing, 65 (2), 1-18.
    94. Roberts, J. A. and D. R. Bacon (1997), “Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior,” Journal of Business Research, 40 (1), 79-89.
    95. Roberts, J. A. (1996), “Green Consumers in the 1990s: Profile and Implications for Advertising,” Journal of Business Research, 36 (3), 217-231.
    96. Rokka, J. and L. Uusitalo (2008), “Preference for Green Packaging in Consumer Product Choices: Do Consumers Care?,” International Journal of Consumer Studies, 32 (5), 516-525.
    97. Roozen, I. T. M. (1997), “Who Are Really Purchasing Environmentally Friendly Detergents?,” Journal of Consumer Studies & Home Economics, 21 (3), 237-245.
    98. Roper, S. and C. Parker (2008), “The Rubbish of Marketing,” Journal of Marketing Management, 24 (9), 881-892.
    99. Rust, R. T., J. J. Inman, J. Jia, and A. Zahorik (1999), “What You Don`t Know About Customer-Perceived Quality: The Role of Customer Expectation Distribution,” Marketing Science, 18 (1), 77-92.
    100. Samuelson, W. and Z. Richard (1988), “Status Quo Bias in Decision Making,” Journal of Risk & Uncertainty, 1 (1), 7-59.
    101. Scammon, D. L. and R. N. Mayer (1995), “Agency Review of Environmental Marketing Claims: Case-by-Case Decomposition of the Issues,” Journal of Advertising, 24 (2), 33-43.
    102. Scherhorn, G. (1993), “Consumers` Concern about the Environment and Its Impact on Business,” Journal of Consumer Policy, 16 (2), 171-191.
    103. Schmidt, F. L. (1996), “Statistical Significance Testing and Cumulative Knowledge in Psychology: Implications for Training of Researchers,” Psychological Methods, 1 (2), 115-129.
    104. Schneider, B. (1987), “The People Make the Place,” Personnel Psychology, 40 (3), 437-453.
    105. Schneider, B., H. W. Goldstein, and D. B. Smith (1995), “The ASA Framework: An Update,” Personnel Psychology, 48 (4), 747-775.
    106. Schneider, B., D. B. Smith, S. Taylor, and J. Fleenor (1998), “Personality and Organizations: A Test of the Homogeneity of Personality Hypothesis,” Journal of Applied Psychology, 83 (3), 462-470.
    107. Shaw, J. D., J. E. Delery, G. D. Jenkins, and N.Gupta (1998), “An Organization-Level Analysis of Voluntary and Involuntary Turnover,” Academy of Management Journal, 41 (5), 511-525.
    108. Schuhwerk, M. E. and R. Lefkoff-Hagius (1995), “Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?,” Journal of Advertising, 24 (2), 45-54.
    109. Schwarz, N. and H.-J. Hippler (1995), “Subsequent Questions May Influence Answers to Preceding Questions in Mail Surveys,” Public Opinion Quarterly, 59, 93-97.
    110. Schwenk, G. and G. Moser (2009), “Intention and Behavior: A Bayesian Meta-Analysis with Focus on the Ajzen-Fishbein Model in the Field of Environmental Behavior,” Quality and Quantity, 43 (5), 743-755.
    111. Shafir, E., I. Simonson, and A. Tversky (1993), “Reason-Based Choice,” Cognition, 49 (1-2), 11-36.
    112. Shrum, L. J., J. A. McCarty, and T. M. Lowrey (1995), “Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy,” Journal of Advertising, 24 (2), 71-82.
    113. Simonson, I. (1992), “The Influence of Anticipating Regret and Responsibility on Purchase Decisions,” Journal of Consumer Research, 19 (1), 105-118.
    114. Stisser, P. (1994), “A Deeper Shade of Green,” American Demographics, 16 (3), 24-29.
    115. Stone, G., J. H. Barnes, and C. Montgomery (1995), “ECOSCALE: A Scale for the Measurement of Environmentally Responsible Consumers,” Psychology & Marketing, 12 (7), 595-612.
    116. Thaler, R. H. and E. J. Johnson (1990), “Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice,” Management Science, 36 (6), 643-660.
    117. Thøgersen, J. (1999), “The Ethical Consumer. Moral Norms and Packaging Choice,” Journal of Consumer Policy, 22 (4), 439-460.
    118. Tsen, C.-H., G. Phang, H. Hasan, and M. R. Buncha (2006), “Going Green: A Study of Consumers` Willingness to Pay for Green Products in Kota Kinabalu,” International Journal of Business and Society, 7 (2), 40-54.
    119. Tsiros, M. (2009), “Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale,” Journal of Consumer Research, 35 (6), 1039-1059.
    120. Webster, Jr., F. E. (1975), “Determining the Characteristics of the Socially Conscious Consumer,” Journal of Consumer Research, 2 (3), 188-196.
    121. Whetten, D. A. (1989), “What Constitutes a Theoretical Contribution?,” Academy of Management Review, 14 (4), 490-495.
    122. Zeelenberg, M. and R. Pieters (1999), “Comparing Service Delivery to What Might Have Been: Behavioral Responses to Regret and Disappointment,” Journal of Service Research, 2 (1), 86-97.
    123. Zhang, J. (2010), “Green Marketing Strategy Analysis of Real Estate Based on Low-Carbon Economy,” International Journal of Business and Management, 5 (12), 177-179.
    124. Zhu, Z. and C. Zou (2010), “On the Issue of "Green Expression" of Environmental and Social Technology,” Asian Social Science, 6 (9), 34-38.
    125. Zinkhan, G. M. and L. Carlson (1995), “Green Advertising and the Reluctant Consumer,” Journal of Advertising, 24 (2), 1-6.
    描述: 博士
    國立政治大學
    企業管理研究所
    96355511
    100
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0096355511
    資料類型: thesis
    顯示於類別:[企業管理學系] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    551101.pdf1996KbAdobe PDF22120檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋