| Reference: | Aaker, David A. (1991), Managing Brand Equity. New York: The Free Press.
Aaker, David A. (1996), “Measuring Brand Equity Across Products and Market,” California Management Review, 38 (3), 102-120.
Ajzen, Icek (1985), “From Intentions to Actions: A Theory of Planned Behavior,” In J. Kuhl & J. Beckman (Eds.), Action Control: From Cognition to Behavior, 11-39, New York: Springer-Verlag.
Ajzen, Icek (1991), “The Theory of Planned Behavior,” Organizational Behavior and Human Decision Processes, 50 (2), 179-211.
Alba, Joseph, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, & Stacy Wood (1997), “Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces,” Journal of Marketing, 61 (3), 38-53.
American Marketing Association (AMA) (1995), Resource Library-Dictionary, http://www.marketingpower.com/_layouts/Dictionary.aspx, Accessed July 6, 2012.
Anderson, Erin & Barton Weitz (1992), “The Use of Pledges to Build and Sustain Commitment in Distribution Channels,” Journal of Marketing Research, 29 (1), 18-34.
Ardichvili, Alexander, Vaughn Page, & Tim Wentling (2003), “Motivation and Barriers to Participation in Virtual Knowledge-Sharing Communities of Practice,” Journal of Knowledge Management, 7 (1), 64-77.
Argyriou, Evmorfia, Philip J. Kitchen, & T.C. Melewar (2006), “The Relationship Between Corporate Websites and Brand Equity- A Conceptual Framework and Research Agenda,” International Journal of Market Research, 48 (5), 575-599.
Aydin, Serkan & Gökhan Özer (2005), “The Analysis of Antecedents of Customer Loyalty in the Turkish Mobile Telecommunication Market,” European Journal of Marketing, 39 (7/8), 910-925.
Babin, Barry J. & James S. Boles (1998), “Employee Behavior in a Service Environment: A Model and Test of Potential Differences Between Men and Women,” Journal of Marketing, 62 (2), 77-91.
Bagozzi, Richard P. (1975), “Marketing as Exchange,” Journal of Marketing, 39 (4), 32-39.
Bagozzi, Richard P. & Lynn W. Phillips (1982), “Representing and Testing Organization Theories: A Holistic Construal,” Administrative Science Quarterly, 27 (3), 459-489.
Bagozzi, Richard P. & Youjae Yi (1988), “On the Evaluation of Structural Equation Models,” Journal of the Academy of Marketing Science, 16 (1), 74-94.
Bakos, J. Yannis (1997), “Reducing Buyer Search Costs: Implications for Electronic Marketplaces,” Management Science, 43 (12), 1676-1692.
BarNir, Anat & Ken A. Smith (2002), “Interfirm Alliances in the Small Business: The Role of Social Networks,” Journal of Small Business Management, 40 (3), 219-232.
Baumgartner, Hans & Christian Homburg (1996), “Applications of Structural Equation Modeling in Marketing and Consumer Research: A Review,” International Journal of Research in Marketing, 13 (2), 139-161.
Bell, Simon J., Seigyoung Auh, & Karen Smalley (2005), “Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs,” Journal of the Academy of Marketing Science, 33 (2), 169-183.
Bendapudi, Neeli & Robert P. Leone (2003), “Psychological Implications of Customer Participation in Co-Production,” Journal of Marketing, 67 (1), 14-28.
Bernroider, Edward W.N. (2008), “IT Governance for Enterprise Resource Planning Supported by the DeLone-McLean Model of Information Systems Success,” Information & Management, 45 (5), 257-269.
Bettencourt, Lance A. (1997), “Customer Voluntary Performance: Customers As Partners in Service Delivery,” Journal of Retailing, 73 (3), 383-406.
Bickart, Barbara & Robert M. Schindler (2001), “Internet Forums as Influential Sources of Consumer Information,” Journal of Interactive Marketing, 15 (3), 31-40.
Bock, Gee-Woo, Robert W. Zmud, Young-Gul Kim, & Jae-Nam Lee (2005), “Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate,” MIS Quarterly, 29 (1), 87-111.
Bollen, Kenneth A. (1989), Structural Equations with Latent Variables, New York: John Wiley & Sons.
Borsboom, Denny, Gideon J. Mellenbergh, & Japp van Heerden (2004), “The Concept of Validity,” Psychological Review, 111 (4), 1061-1071.
Bostrom, Robert P. (1989), “Successful Application of Communication Techniques to Improve the Systems Development Process,” Information & Management, 16 (5), 279-295.
Brasco, Thomas C. (1988), “How Brand Name are Valued for Acquisitions,” In Defining, Measuring and Managing Brand Equity, Lance Leuthesser (Eds.), MA: Marketing Science Institute.
Browne, Michael W. & Robert Cudeck (1993), “Alternative Ways of Assessing Model Fit,” In Kenneth A. Bollen & J. Scott Long (Eds.), Testing Structural Equation Models, 136-162, Newbury Park, CA: Sage.
Buil, Isabel, Leslie de Chernatony, & Eva Martinez (2008), “A Cross-National Validation of the Consumer-Based Brand Equity Scale,” Journal of Product & Brand Management, 17 (6), 384-392.
Burnham, Thomas A., Judy K. Frels, & Vijay Mahajan (2003), “Consumer Switching Costs: A Typology, Antecedents, and Consequences,” Journal of the Academy of Marketing Science, 31 (2), 109-126.
Burnkrant, Robert E. & Alain Cousineau (1975), “Informational and Normative Social Influence in Buyer Behavior,” Journal of Consumer Research, 2 (3), 206-215.
Cermak, Dianne S. P., Karen M. File, & Russ A. Prince (1994), “Customer Participation in Service Specification and Delivery,” Journal of Applied Business Research, 10 (2), 90-97.
Chiou, Jyh-Shen & Cornelia Droge (2006), “Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework,” Journal of the Academy of Marketing Science, 34 (4), 613-627.
Chiou, Jyh-Shen & Chung-Chi Shen (2006), “The Effects of Satisfaction, Opportunism, and Asset Specificity on Consumers’ Loyalty Intention toward Internet Portal Sites,” International Journal of Service Industry Management, 17 (1), 7-22.
Christodoulides, George & Leslie de Chernatony (2004), “Dimensionalising On- and Offline Brands’ Composite Equity,” Journal of Product & Brand Management, 13 (3), 168-179.
Christodoulides, George & Leslie de Chernatony (2010), “Consumer-Based Brand Equity Conceptualisation and Measurement: A Literature Review,” International Journal of Market Research, 52 (1), 43-66.
Christodoulides, George, Leslie de Chernatony, Olivier Furrer, Eric Shiu, & Temi Abimbola (2006), “Conceptualising and Measuring the Equity of Online Brands,” Journal of Marketing Management, 22 (7-8), 799-825.
Churchill, Gilbert A., Jr. (1979), “A Paradigm for Developing Better Measures of Marketing Constructs,” Journal of Marketing Research, 16 (1), 64-73.
Claycomb, Cindy, Cynthia A. Lengnick-Hall & Lawrence W. Inks (2001), “The Customer as a Productive Resource: A Pilot Study and Strategic Implications,” Journal of Business Strategies, 18 (1), 47–69.
Coase, Ronald H. (1937), “The Nature of the Firm,” In Economica, 4 (16), 386-405.
Cobb-Walgren, Cathy J., Cynthia A. Ruble, & Naveen Donthu (1995), “Brand Equity, Brand Preference, and Purchase Intent,” Journal of Advertising, 24 (3), 25-40.
Compeau, Deborah, Christopher A. Higgins, & Sid Huff (1999), “Social Cognitive Theory and Individual Reactions to Computing Technology: A Longitudinal Study,” MIS Quarterly, 23 (2), 145-158.
Crosby, Lawrence A., Kenneth R. Evans, & Deborah Cowles (1990), “Relationship Quality in Services Selling: An Interpersonal Influence Perspective,” Journal of Marketing, 54 (3), 68-81.
Crosby, Philip B. (1979), Quality is Free: The Art of Maketing Quality Certain, New York: McGraw Hill Custom Publishing.
Davis, Fred D. (1989), “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology”, MIS Quarterly, 13 (3), 319-340.
Davis, Fred D., Richard P. Bagozzi, & Paul R. Warshaw (1989), “User Acceptance of Computer Technology: A Comparison of Two Theoretical Models,” Management Science, 35 (8), 982-1003.
Davis, Fred D., Richard P. Bagozzi, & Paul R. Warshaw (1992), “Extrinsic and Intrinsic Motivation to Use Computers in the Workplace,” Journal of Applied Social Psychology, 22 (14), 1111-1132.
Day, George S. (1994), “The Capabilities of Market-Driven Organizations,” Journal of Marketing, 58 (4), 37-52.
de Chernatony, Leslie, Fiona Harris, & George Christodoulides (2004), “Developing a Brand Performance Measure for Financial Services Brands,” Service Industries Journal, 24 (2), 15-33.
DeLone, William H. & Ephraim R. McLean (1992), “Information Systems Success: The Quest for the Dependent Variable,” Information Systems Research, 3 (1), 60-95.
DeLone, William H. & Ephraim R. McLean (2003), “The DeLone and McLean Model of Information Systems Success: A Ten-Year Update,” Journal of Management Information Systems, 19 (4), 9-30.
DeLone, William H. & Ephraim R. McLean (2004), “Measuring e-Commerce Success: Applying the DeLone & McLean Information Systems Success Model,” International Journal of Electronic Commerce, 9 (1), 31-47
Dholakia, Utpal M., Richard P. Bagozzi, & Lisa Klein Pearo (2004), “A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities,” International Journal of Research in Marketing, 21 (3), 241-263.
Diamantopoulos, Adamantios & Heidi M. Winklhofer (2001), “Index Construction with Formative Indicators: An Alternative to Scale Development,” Journal of Marketing Research, 38 (2), 269-277.
Donavan, D. Todd, Tom J. Brown, & John C. Mowen (2004), “Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors,” Journal of Marketing, 68 (1), 128–146.
Dwyer, F. Robert, Paul H. Schurr, & Sejo Oh (1987), “Developing Buyer-Seller Relationships,” Journal of Marketing, 51 (2), 11-27.
Emerson, Richard M. (1981), “Social Exchange Theory,” In Morris Rosenberg & Ralph H. Turner (Eds.), Social Psychology: Sociological Perspectives, 30-65, NJ: Transaction Publishers.
Eriksson, Inger V. & Gary W. Dickson (2000), “Knowledge Sharing in High Technology Companies,” AMCIS 2000 Proceedings, Paper 217, 1330-1335.
Fang, Eric (2008), “Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market,” Journal of Marketing, 72 (4), 90-104.
Farquhar, Peter H. (1989), “Managing Brand Equity,” Marketing Research, 1, 24-33.
Garbarino, Ellen & Mark S. Johnson (1999), “The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships,” Journal of Marketing, 63 (2), 70-87.
Gebhardt, Gary F., Gregory S. Carpenter, & John F. Sherry Jr. (2006), “Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation,” Journal of Marketing, 70 (4), 37-55.
Gefen, David, Detmar W. Straub, & Marie-Claude Boudreau (2000), “Structural Equation Modeling and Regression: Guidelines for Research Practice,” Communications of the Association for Information Systems, 4 (7), 1-76.
Ghemawat, Pankaj (1991), Commitment: The Dynamic of Strategy, New York: Free Press.
Giles, Martin (2010), “A World of Connections-A Special Report on Social Networking,” The Economist, London: The Economist Intelligence Unit
Glaser, Barney & Anselm Strauss (1967), The Discovery of Grounded Theory: Strategies for Qualitative Research, Chicago: Aldine Transaction.
Goulding, Christina (2005), “Grounded Theory, Ethnography and Phenomenology-A Comparative Analysis of Three Qualitative Strategies for Marketing Research,” European Journal of Marketing, 39 (3/4), 294-308.
Granovetter, Mark S. (1973), “The Strength of Weak Ties,” American Journal of Sociology, 78 (6), 1360-1380.
Hair, Joseph F., Jr., Ronald L. Tatham, Rolph E. Anderson, & William Black (1998), Multivariate Data Analysis, 5th Edition, NJ: Prentice Hall.
Heide, Jan B. & Allen M. Weiss (1995), “Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets,” Journal of Marketing, 59 (3), 30-43.
Hennig-Thuran, Thorsten (2000), “Relationship Quality and Customer Retention through Strategic Communication of Customer Skills,” Journal of Marketing Management, 16 (1-3), 55-79.
Hennig-Thurau, Thorsten & Alexander Klee (1997), “The Impact of Customer Satisfaction and Relationship Quality on Customer Retention: A Critical Reassessment and Model Development,” Psychology and Marketing, 14 (8), 737-764.
Hinkin, Timophy R. (1998), “A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires,” Organizational Research Methods, 1 (1), 104-121.
Hoffman, Donna L. & Thomas P. Novak (1997), “A New Marketing Paradigm for Electronic Commerce,” Information Society, 13 (1), 43-54.
Hoffman, Donna L., Thomas P. Novak, & Patrali Chatterjee (1995), “Commercial Scenarios for the Web: Opportunities and Challenges,” Journal of Computer-Mediated Communication, 1 (3), http://onlinelibrary.wiley.com/doi/ 10.1111/j.1083-6101.1995.tb00165.x/full, Accessed July 6, 2012
Houston, Franklin S. & Jule B. Gassenheimer (1987), “Marketing and Exchange,” Journal of Marketing, 51 (4), 3-18.
Hu, Li-tze & Peter M. Bentler (1999), “Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria versus New Alternatives,” Structural Equation Modeling: A Multidisciplinary Journal, 6 (1), 1-55.
Huber, George P. (1991), “Organizational Learning: The Contributing Processes and the Literatures,” Organization Science, 2 (1), 88-115.
Interbrand (2011), 2011 Ranking of the Top 100 Brands, http://www.interbrand. com/zh-CHT/best-global-brands/best-global-brands-2008/best-global-brands- 2011.aspx, Accessed July 6, 2012.
International Telecommunication Union (ITU) (2011), The World in 2011- ICT Facts and Figures, Geneva: International Telecommunication Union.
Jarvis, Cheryi B., Scott B. Mackenzie, & Philip M. Podsakoff (2003), “A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research,” Journal of Consumer Research, 30 (2), 199-218.
Jones, Michael A., David L. Mothersbaugh, & Sharon E. Beatty (2002), “Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes,” Journal of Business Research, 55 (6), 441-450.
Jöreskog, Karl G. & Dag Sörbom (1988), LISREL 7: A Guide to the Program and Application, Chicago, IL: Scientific Software International.
Jöreskog, Karl G. & Dag Sörbom (1996), LISREL 8: User’s Reference Guide, Chicago, IL: Scientific Software International.
Joshi, Ashwin W. & Rodney L. Stump (1999), “The Contingent Effect of Specific Asset Investments on Joint Action in Manufacturer-Supplier Relationships: an Empirical Test of the Moderating Role of Reciprocal Asset Investments, Uncertainty, and Trust,” Journal of the Academy of Marketing Science, 27 (3), 291-305.
Juran, Joseph M. & Frank M. Gryna (1988), Quality Control Handbook, New York: McGraw-Hill Book Company.
Kayaman, Rüçhan & Huseyin Arasli (2007), “Customer Based Brand Equity: Evidence from the Hotel Industry,” Managing Service Quality, 17 (1), 92-109.
Keaveney, Susan M. (1995), “Customer Switching Behavior in Service Industries: An Exploratory Study,” Journal of Marketing, 59 (2), 71-82.
Keller, Kevin L. (1993), “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” Journal of Marketing, 57 (1), 1-22.
Kelley, Scott W., James H. Donnelly, & Steven J. Skinner (1990), “Customer Participation in Service Production and Delivery,” Journal of Retailing, 66 (3), 315-335.
Kelman, Hebert C. (1958), “Compliance, Identification, and Internalization: Three Process of Attitude Change,” Journal of Conflict Resolution, 2 (1), 51-60.
King, William R. & Jun He (2006), “A Meta-Analysis of the Technology Acceptance Model,” Information & Management, 43 (6), 740-755.
Klemperer, Paul (1987), “The Competitiveness of Markets with Switching Costs,” The Rand Journal of Economics, 18 (1), 138-150.
Kocak, Akin, Temi Abimbola, & Alper Ozer (2007), “Consumer Brand Equity in a Cross-Cultural Replication: An Evaluation of a Scale,” Journal of Marketing Management, 23 (1-2), 157-173.
Kozinets, Robert V. (1999), “E-Tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption,” European Management Journal, 17 (3), 252-264.
Kotler, Philip (1986), “The Prosumer Movement: A New Challenge for Marketers,” Advances in Consumer Research, 13 (1), 510-513.
Kotler, Philip (1997), Marketing Management: Analysis, Planning, Implementation, and Control, NJ: Prentice-Hall.
Krackhardt, D. (1992), “The Strength of Strong Ties: The Importance of Philos in Organizations,” In N. Nohria & R. G. Eccles (Eds.), Networks and Organizations: Structure, Form, and Actions, 216-239. Cambridge, MA: Harvard Business School Press.
Lagace, Rosemary R., Robert Dahlstrom, & Jule B. Gassenheimer (1991), “The Relevance of Ethical Salesperson Behavior on Relationship Quality: The Pharmaceutical Industry,” Journal of Personal Selling and Sales Management, 11 (4), 39-47.
Lam, Shun Yin, Venkatesh Shankar, M. Krishna Erramilli, & Bvsan Murthy (2004), “Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration from a Business-to-Business Service Context,” Journal of the Academy of Marketing Science, 32 (3), 293-311.
Lassar, Walfried, Banwari Mittal, & Arun Sharma (1995), “Measuring Customer-Based Brand Equity,” Journal of Consumer Marketing, 12 (4), 11-19.
Lee, Jonathan, Janghyuk Lee, & Lawrence Feick (2001), “The Impact of Switching Costs on the Customer Satisfaction-Loyalty Link: Mobile Phone Service in France,” Journal of Service Marketing, 15(1), 35-48.
Li, Charlene (2007), “How Consumer Use Social Networks,” Cambridge: Forrester Research.
Lin, Hsiu-Fen (2007), “Measuring Online Learning Systems Success: Applying the Updated DeLone and McLean Model,” CyberPsychology & Behavior, 10 (6), 817-820.
Lundkvist, Anders & Ali Yakhlef (2004), “Customer Involvement in New Service Development: A Conversational Approach,” Managing Service Quality, 14 (2/3), 249-257.
MacCallum, Robert C. & Michael W. Browne (1993), “The Use of Causal Indicators in Covariance Structure Models: Some Practical Issue,” Psychological Bulletin, 114 (3), 533-541.
Maclaran, Pauline & Miriam Catterall (2002), “Researching the Social Web: Marketing Information from Virtual Communities,” Marketing Intelligence & Planning, 20 (6), 319-326.
Marsden, Peter V. (1990), “Network Data and Measurement,” Annual Review of Sociology, 16, 435-463.
McCracken, Grant (2010), How Ford Got Social Marketing Right, http://blogs.hbr.org /cs/2010/01/ford_recently_wrapped_the_firs.html, HBR Blog Network, Accessed July 6, 2012.
Moore, Gary C. & Izak Benbasat (1991), “Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation,” Information Systems Research, 2 (3), 192-222.
Morgan, Robert M. & Shelby D. Hunt (1994), “The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, 58 (3), 20-38.
Musser, John & Tim O’Reilly (2006), Web2.0: Principles and Best Practices, CA: O’Reilly Media.
Na, WoonBong & Roger Marshall (2005), “Brand Power Revisited: Measuring Brand Equity in Cyber-space,” Journal of Product and Brand Management, 14 (1), 49-56.
Nelson, Kay M. & Jay G. Cooprider (1996), “The Contribution Shared Knowledge to IS Group Performance,” MIS Quarterly, 20 (4), 409-432.
Netcraft (2012), July 2012 Web Server Survey, http://news.netcraft.com/archives/ 2012/07/03/july-2012-web-server-survey.html, Accessed July 6, 2012.
Netemeyer, Richard G., Balaji Krishnan, Chris Pullig, Guangping Wang, Mehmet Yagci, Dwane Dean, Joe Ricks, & Ferdinand Wirth (2004), “Developing and Validating Measures of Facets of Customer-Based Brand Equity,” Journal of Business Research, 57 (2), 209-224.
Nunnally, Jum & Ira Bernstein (1994), Psychometric Theory, 3rd Edition., New York: McGraw-Hill.
O’Reilly, Tim (2005), What is Web2.0: Design Patterns and Business Models for the Next Generation of Software, CA: O’Reilly Media.
Ostgaard, Tone A. & Sue Birley (1994), “Personal Networks and Firm Competitive Strategy-A Strategic or Coincidental Match,” Journal of Business Venturing, 9 (4), 281-305.
Page, Christine & Elzbieta Lepkowska-White (2002), “Web Equity: A Framework for Building Consumer Value in Online Companies,” Journal of Consumer Marketing, 19 (3), 231-248.
Pappu, Ravi, Pascale G. Quester, & Ray W. Cooksey (2005), “Consumer-Based Brand Equity: Improving the Measurement-Empirical Evidence,” Journal of Product & Brand Management, 14 (3), 143-154.
Parasuraman, A., Valarie A. Zeithaml, & Leonard L. Berry (1988), “SERVQUAL: A Multiple-item Scale for Measuring Consumer Perceptions of Service Quality,” Journal of Retailing, 64 (1), 12-40.
Parasuraman, A., Valarie A. Zeithaml, & Arvind Malhora (2005), “E-S-QUAL- A Multiple-Item Scale for Assessing Electronic Service Quality,” Journal of Service Research, 7 (3), 213-233.
Park, C. Whan, Bernard J. Jaworski, & Deborah J. Maclnnis (1986), “Strategic Brand Concept-Image Management,” Journal of Marketing, 50 (4), 135-145.
Petter, Stacie & Ephraim R. McLean (2009), “A Meta-Analytic Assessment of the DeLone and McLean IS Success Model: An Examination of IS Success at the Individual Level,” Information & Management, 46 (3), 159-166.
Podsakoff, Philip M. & Dennis W. Organ (1986), “Self-Reports in Organizational Research: Problems and Prospects,” Journal of Management, 12 (4), 531-544.
Porter, Constance E. (2004), “A Typology of Virtual Communities: A Multi-Disciplinary Foundation for Future Research,” Journal of Computer Mediated Communication, 10 (1), Article 3.
Qualman, Erik (2010), Socialnomics: How Social Media Transforms the Way We Live and Do Buisness, New York: John Wiley & Sons.
Rappa, M. (2001), Business Models on the Web, http://digitalenterprise.org/models/ models.html, Accessed July 6, 2012.
Senge, P. (1997), “Sharing Knowledge,” Executive Excellence, 14 (11), 17-18.
Shocker, Allan D. & Barton Weitz (1988), “A Perspective on Brand Equity Principles and Issues,” In Leuthesser L. (Eds.), Defining, Measuring and Managing Brand Equity, Conference Summary, 88-104, Cambridge, MA: Marketing Science Institute.
Simon, Carol J. & Mary W. Sullivan (1993), “The Measurement and Determinants of Brand Equity: A Financial Approach,” Marketing Science, 12 (1), 28–52.
Smith, Brock (1998), “Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type,” Canadian Journal of Administrative Sciences, 15 (1), 76-92.
Sriram, S., Subramanian Balachander, & Manobar U. Kalwani (2007), “Monitoring the Dynamics of Brand Equity Using Store-Level Data,” Journal of Marketing, 71 (2), 61-78.
Stobart, Pual (1989), “Alternative Methods of Brand Valuation,” In J. Murphy (Eds.), Brand Valuation: Establishing a True and Fair View, 39-45, London: The Interbrand Group.
Thompson, Ronald L., Christopher A. Higgins, & Jane M. Howell (1991), “Personal Computing: Toward a Conceptual Model of Utilization,” MIS Quarterly, 15 (1), 124-143.
Timmers, Paul (1998), “Business Models for Electronic Markets,” Electronic Markets, 8 (2), 3-8.
Toffler, Alvin (1980), The Third Wave, New York: William Morrow.
Vázquez, Rodolfo, A. Belén del Rio, & Victoc Iglesias (2002), “Consumer-Based Brand Equity: Development and Validation of a Measurement Instrument,” Journal of Marketing Management, 18 (1-2), 27-48.
Venkatesh, Viswanath, Michael G. Morris, Gordon B. Davis, & Fred D. Davis (2003). “User Acceptance of Information Technology: Toward a Unified View,” MIS Quarterly, 27 (3), 425-478.
Wade, Michael & John Hulland (2004), “Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions for Future Research,” MIS Quarterly, 28 (1), 107-142.
Wang, Yi-Shun & Yi-Wen Liao (2008), “Assessing eGovernment Systems Sussess: A Validation of the DeLone and McLean Model of Information Systems Success,” Governement Information Quarterly, 25 (4), 717-733.
Washburn, Judith H. & Richard E. Plank (2002), “Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale,” Journal of Marketing Theory and Practice, 10 (1), 46-62.
Wathne, Kenneth H., Harald Biong, & Jan B. Heide (2001), “Choice of Supplier in Embedded Markets: Relationship and Marketing Program Effects,” Journal of Marketing, 65 (2), 54-66.
Wellman, Barry, Janet Salaff, Dimitrina Dimitrova, Laura Garton, Milena Gulia, & Caroline Haythornthwaite (1996), “Computer Networks as Social Networks: Collaborative Work, Telework, and Virtual Community,” Annual Review of Sociology, 22 (1), 213-238.
Williamson, Oliver E. (1975), Markets and Hierarchies: Analysis and Antitrust Implications: A Study in the Economics of Internal Organization, New York: Free Press.
Williamson, Oliver E. (1981), “The Economics of Organization: Transaction Cost Approach,” American Journal of Sociology, 87 (3), 548-577.
Williamson, Oliver E. (1983), “Credible Commitments: Using Hostages to Support Exchange,” The American Economic Review, 73 (4), 519-540.
Williamson, Oliver E. (1985), The Economic Institutions of Capitalism: Firm, Market, Relationship Contracting, New York: Free Press.
Williamson, Oliver E. (1991), “Comparative Economic Organization: the Analysis of Discrete Structural Alternatives,” Administrative Science Quarterly, 36 (2), 269-296.
Wu, Jen-Her & Yu-Min Wang (2006), “Measuring KMS Success: A Respecification of the DeLone and McLean’s Model,” Information & Management, 43 (6), 728-739.
Yesil, Magdalena (1997), Creating the Virtual Store, New York: John Wiley & Sons.
Yoo, Boonghee & Naveen Donthu (2001), “Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale,” Journal of Business Research, 52 (1), 1-14.
Zeithaml, Valarie A. (1988), “Consumer Perceptions of Price, Quality and Value: A Means-end Model and Synthesis of Evidence,” Journal of Marketing, 52 (3), 2-22. |
