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    题名: 訊息來源可信度對目標人物印象形成之影響-以道德和能力面向探討
    作者: 吳芬英
    贡献者: 孫蒨如
    吳芬英
    关键词: 印象形成
    訊息來源
    可信度
    動機
    道德
    能力
    日期: 2011
    上传时间: 2012-10-30 11:07:08 (UTC+8)
    摘要: 過去西方文獻中，多以第三者敘述方式提供受試者有關目標人物的相關訊息，探討對於目標人物的印象之看法，鮮少探討當目標人物的訊息若由他人提供時，對於目標人物印象之影響。因此本研究主要目的在探討印象形成的歷程中，由訊息來源提供目標人物的道德和能力訊息會使他人對目標人物形成何種印象。另外，由於華人相當關係主義，因此以相關他人做為訊息來源之一進行探討。
    本研究為4(訊息來源者:目標人物本人、目標人物的父親、目標人物父親負訊息保證的情況和第三者)×2(訊息內容:道德和能力)×2(訊息向度:正向和負向)三因子獨立設計。結果發現受試者對於目標人物的印象與第三者所提供之內容較一致，由第三者所提供的正面訊息，受試者對於目標人物的印象、道德、能力和人際評價皆高於其他三類訊息來源。而由目標人物、目標人物的父親做為訊息來源者時，因被受試者認為在傳遞訊息時是較有動機的，受試者對目標人物的印象反而不若第三者所提供時來得好。本研究顯示個體從他人那裏接收目標人物的訊息時並非照單全收，而是會考慮到訊息來源和其背後的動機，遂而影響到對目標人物印象之形成。由此結果發現找關係親近的他人並無助於他人對我們有好印象之產生，由立場客觀公正的人來提供訊息時，才能影響到他人對我們的印象評價。
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    描述: 碩士
    國立政治大學
    心理學研究所
    97752013
    100
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097752013
    数据类型: thesis
    显示于类别:[心理學系] 學位論文

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