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    题名: 荷塘月色餐廳商業計畫書
    Lotus Pond vegetarian restaurant business plan
    作者: 吳晨瑜
    Wu, Chen Yu
    贡献者: 何小台
    Ho, Chester
    吳晨瑜
    Wu, Chen Yu
    关键词: 荷塘月色餐廳商業計畫書
    荷塘月色餐廳
    Lotus Pond Vegetarian Restaurant Business Plan
    Lotus Pond Vegetarian Restaurant
    Lotus Pond
    Business Plan
    日期: 2011
    上传时间: 2012-10-30 11:01:19 (UTC+8)
    摘要: 荷塘月色餐廳商業計畫書
    Lotus Pond Vegetarian Restaurant Business Plan
    1 Executive Summary 1
    1.1 Mission 2
    1.2 Company Management 2
    1.3 Key to Success 3
    2 Product Overview 4
    3 Market Analysis 6
    3.1 Overall Industry 6
    3.2 SWOT Analysis 8
    3.3 Competitor Analysis 9
    3.4 Market Segmentation 11
    3.5 Target Audiences 12
    3.6 Market Survey 14
    4 Product Strategy 19
    5 Pricing Strategy 20
    6 Promotion and Advertising Strategy 22
    7 Place Strategy 23
    8 Sales Objectives 25
    9 Financial Projections 26
    9.1 Financial Statements 29
    9.2 Ratio Analysis 31
    Appendix 33
    Exhibit 1 Lotus Pond Vegetarian Restaurant Menu 33
    Exhibit 2 Motivations for vegetarianism 37
    Exhibit 3 Lotus Pond Vegetarian Restaurant interior design 38
    References 39
    參考文獻: Survey conducted by China times in 1990. http://www.taiwan-panorama.com/en/show_issue.php?id=199728602018E.TXT&table1=2&h1=Travel%20and%20Leisure&h2=Food%20and%20Drink
    http://www.c-pon.com/gourmet/user/shop/show/7207 西門食房
    http://www.civil.taichung.gov.tw/
    http://media.cw.com.tw/cw/cwdata/pdf/2011cityvote.pdf
    Table turnover rate: how fast tables empty and fill during a shift.
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933019
    100
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0099933019
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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