Reference: | 一、【中文部份】 方世杰、方世榮(2002) ,「從交易成本與代理理論探討醫藥行銷通路-以 行為規範與控制機制為調節變數」,管理評論,第31卷,第3期,頁1-24 李金斾(2009) ,「行銷策略與商品大眾化-以康孋公司SOD-LIKE為例」, 國立中山大學管理學院碩士論文 何宗坤(2004) ,「台灣製藥業新產品上市預告之研究—以生達化學製藥公司 藥品級冬蟲夏草為例」,國立中山大學管理學院碩士論文 林誠、徐淑珠(2010) ,「通路權力與通路氣侯對夥伴關係影響合作績效之研 究-以某醫藥公司為例」,健康管理學刊,第8卷,第2期,頁121-135 周志鴻(2006) ,「台灣OTC藥品市場策略群結構及策略發展研究」,國立台 灣大學商學研究所碩士論文 陳琮淵、王振寰(2009) ,「台灣的生技製藥產業:發展、創新與限制」,臺 灣社會學刊 ,2009年12月,第43期,頁159-208 許延年(2006) ,「台灣藥局現狀和未來發展方向之探討」,立德學報,第1 卷,第2期,頁63-70 鄭佩綺、董正玫(2009) ,「台灣OTC保健市場需求與趨勢分析」,工研院 IEK,產業評析,2009年6月
二、【英文部份】 Abratt, R. (1993), “Market segmentation practice of industrial marketers,” Industrial Marketing Management, 22(2), pp. 79-84. Alden, D.L., Batra, R. and Steenkamp, J.B.E.M. (1999), “Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture,” Journal of Marketing, 63(1), pp. 75-87. Ander, W.N. and Sten, N.Z. (2005), Winning at Retail, Beijing: Publishing House of Electronics Industry.. Anderson, C. (2006), The Long Tail: Why the Future of Business is Selling Less of More, New York: Hyperion Anderson, C. (2004),“The Long Tail,” Wired Magazine, 12, October 2004 Anderson, E. and Weitz, B. (1992), “The Use of Pledges to Build and Sustain Commitment in Distribution Channels,” Journal of Marketing Research, 29(1), pp. 18-34. Arnott, D. (1992), “Bases of financial services positioning,” PhD thesis, Manchester Business School. Assael, H. (1985), Marketing Management, Belmont, CA : Kent Publishing. Baker, M.J. (2007), Marketing Strategy & Management , 4th ed. Basingstock: Palgrave Macmillan. Barnard, N. and Ehrenberg, A. (1997), “Advertising: Strongly Persuasive Or Nudging?” Journal of Advertising research, 37(1), pp. 21-31. Bitner, M.J. (1997), “Services marketing: perspectives on service excellence,” Journal of Retailing, 73(1), pp. 3-6. Block, J., Weksel, J. ; Nelson, S. and Hopkins, W. (1996), “Database Marketing: Using information Technology to Manage Customer Relationships,” Gamer Analytics. Bonoma, T.V. and Shapiro, B.P. (1983), Segmenting the Industrial Market, MA: Lexington Books. Brooksbank, R. (1995), “The new model of personal selling: Micromarketing,” The Journal of Personal Selling &Sales Management , 15(2), pp.61-66 Brown, J. R. and Muehling, D.D. (1983),“Conflict and power-dependence relation in retailer-supplier channels,” Journal of Retailing, 59(4), pp. 53-80. Brown, M.L. and Kros, J.F. (2003), “Data mining and the impact of missing data,” Industrial Management & Data Systems, 103(8), pp. 611-21. Brynjolfsson, E., Hu, Y.(Jeffrey) and Simester, D. (2011), “Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales,” Management Science , 57(8), pp.1373-1386. Burlingham, B. (2006), Small Giants : Companies That Choose to Be Great Instead of Big, New York: Penguin Group. Cahill, E.J. (1997), “Target marketing and segmentation: valid and useful tools for marketing,” Management Decision, 35(1), pp.10 - 13 Cassill, N.L., Oxenham, W. and Parrish, E.D. (2006),“Niche market strategy for a mature marketplace,” Marketing Intelligence & Planning, 24(7), pp. 694-707. Chintagunta, P.K., Desiraju, R. and Narayanan, S. (2004),“Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions,” The Journal of Marketing, 68(4), pp. 90-105. Chuang, Chao Chao and Hu, Fu-Ling (2009), “How can different brand strategies lead to retailers’ success? Comparing Manufacturers brand for Coca-coca and Private Brand for Costco,” Journal of Global Business Issue, 3(1), pp. 129-135. Claasani, S. and Shani, D. (1993), “Exploiting Niches Using Relationship Marketing,” The Journal of Consumer Marketing, 9(3), pp. 33-42. Conant, J.S., Mokwa, M.P. and Varadarajan, P.R. (1990), “Strategic types, distinctive marketing competencies and organization performance: a multiple measures-based study,” Strategic Management Journal, 11(5), pp. 365-383. Cooper, R.G. (1993), Winning at New Products: Accelerating the Process from Idea to Launch , MA : Addison-Wesley Reading. Crawford, F. and Matthew, R. (2002), The Myth of Excellence, Beijing: China Citic Press. Darley, W.K. and Smith, R.E. (1993), “Advertising claim objectivity: antecedents and effects,” Journal of Marketing, 57(4), pp. 100-13. Davids, M. (1999), “How to Avoid the 10 Biggest Mistake in CRM”, Journal of Business Strategy, 20(6), pp. 22-26. Diallo, M. F. (2009), “Foreign Retailers Private Label Brands Strategy in Emerging Markets: Evidence from the Brazilian Retail Industry,” The Business Review, Cambridge, 12(1), pp.127-132. Dibb, S. (1995), “Developing a decision tool for identifying operational and attractive segments,” Journal of Strategic Marketing, 3(3), pp. 189-203. Dibb, S., Simkin, L. ; Pride, W. and Ferrell, O.C. (1997), Marketing: Concepts and Strategies, Boston : Houghton Mifflin. Dibb, S. and Simkin, L. (1996), The Market Segmentation Workbook: Target Marketing for Marketing Managers, London: Thomson. Dillon, W.R. ; Domzal, V. and Madden, T.J. (1986), “Evaluation alternative product positioning strategies,” Journal of Advertising Research, 39(1), pp. 29-35. Don, P. and Martha, R. (1993), The One to One Future: Building relationships one customer at a time, New York: Currency Doubleday. Doyle, P. (1995), “Marketing in the new millennium,” European Journal of Marketing, 29(13), pp.23-41. Doyle, P. (2002), Marketing Management and Strategy , 3rd ed., Harlow: Prentice Hall. Dwyer, S., Hill, J. and Warren, M. (2000), “An empirical investigation of Critical Success Factors in the Personal Selling Process for Homogenous Goods,” The Journal of Personal Selling & Sales Management, 20(3), pp. 151-159. Elsner, R., Krafft, M. and Huchzermeier, A. (2004), “Optimizing Rhenania’s direct marketing business through dynamic multilevel modeling (DMLM) in a multicatalog-brand environment,“ Marketing Science, 23(2), pp. 192-206. Ferguson, R., Hlavinka, K. (2006), “The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever,” The Journal of Consumer Marketing, 23(6), pp. 357-361. Frazier, G., Sawhney, K. and Shevani, T. (1990), Intensity, functions, and integration in channels of distribution in Zeithaml, V.A. (Ed.), Review of Marketing, American Marketing Association, Chicago, IL Freeman, K.M. (1992), “Target marketing: the logic of it all,” The Journal of Consumer Marketing, 9(3), pp.15-18. Freguson, H.C. and Morris, R.C. (2003), Computer Wars: The Post IBM World, New York : Times Books. Gaski, J.F. and Nevin, J. R. (1985), “The Differential Effect of Exercised and Unexcised Power Source in a Marketing Channel,” Journal of Marketing Research, 22(2), pp. 130-142. Glynn, M.S. (2004), “The Role of Brand in Manufacture-Reseller Relationships,” PhD thesis, University of Auckland Grönroos, C. (1996), "Relationship marketing: strategic and tactical implications," Management Decision, 34(3), pp. 114-35. Groth, M., Miller, K.E. and Rauyruen, P. (2009), “B2B service: linking service loyalty and brand equity,” Journal of Services Marketing, 23(3), pp. 175-186. Hallberg, G. (1995), All Consumers Are NOT Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits, New York : John Wiley & Sons. Hammervoll, T. and Toften, K. (2009), “Niche firms and marketing strategy: An exploratory study of internationally oriented niche firms,” European Journal of Marketing, 43(11/12), pp. 1378-1391. Heide, J. B. and John, G. (1988), “The role of dependence balancing in safeguarding transaction-specific assets in conventional channels,” Journal of Marketing, 52(1), pp.20-35. Hoch, S.J. and Banerji, S. (1993), “When Do Private Labels Succeed?” MIT Sloan Management Review, 34(4), pp. 57. Hunt, M. S. (1972), Competition in The Major Home Appliance Industry,1960-1970, MA: Harvard University: Cambridge. Hunt, S.D., Arnott, D.B. and Madhavaram, S. (2002), “The explanatory foundations of relationship marketing theory,” The Journal of Business & Industrial Marketing, 21(2), pp. 72. Jocumsen, G. (2004), “How do small business managers make strategic marketing decisions? A Model of process,” European Journal of Marketing, 38(5/6), pp. 659-746. Keller, K.L. (2003), Strategic Brand Management: Building, Measuring, and Managing Brand Equity, New York: Prentice Hall. Kopp. R. and Greyser, S. (1987), “packaged goods marketing—‘Pull’ companies look to improved ‘Push,” The Journal of Consumer Marketing, 4(2), pp.13-22 Kotler, P. (2003), Marketing Management 11th ed., New Jersey: Prentice Hall. Kotler, P., Bowen, J.T. and Madens, J.C. (1999), Marketing for Hospitality and Tourism ,2nd ed., New Jersey: Prentice Hall. Kuzma, A.T. and Shanklin, W.L. (1992), “How Medium-Market-Share Companies Achieve Superior Profitability,“ The Journal of Consumer Marketing, 7(3), pp.29-39 Lambert, D. M. and Lewis, M.C. (1991), “A Model of Channel Member Performance, Dependence and Satisfaction,” Journal of Retailing, 67(2), pp. 205-225 Lee, Ta-you (2010), “Head or Tail? An Integrative Analysis of Customer Value and Product Portfolio,” International Journal of Business and Management, 5(12), pp.51-61. McDonald, M. (1995), Marketing Plans , Oxford : Butterworth-Heinemann. McDonald, M. and Dunbar, I. (1995), Market Segmentation, Basingstoke: Macmillan Press Ltd. McGee J. ( 2003), “Strategic Group: Theory and Practice. In Do Faulkner, A Cambpell(Eds.),” the Oxford Handbook of Strategy: A Strategy Overview and Competitive Strategy, pp.261-301. McKenna, R. (1988), “Marketing in an age of Diversity,” Harvard Business Review, 66(5), pp. 88-95. Minhas, R. S. and Jacobs, E. M. (1996), “Benefit segmentation by factor analysis: an improver method of targeting customers for financial services false,” The International Journal of Bank Marketing, 14(3), pp.3-13. Mogan, R. M. and Hunt, S. D. (1994), “The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, 58(3), pp. 20-38. Mohr, J. and Spednan, R. (1994), “Characteristics of Partnership Success: Partnership Attributes, Communication Behavior, and Conflict Resolution Techniques,” Strategic Management Journal, 5(2), pp. 135-152. Morelli, G. (2006), “Using marketing channels to beat the competition,” British Journal of Administrative Management, Oct/Nov2006(55), pp. 20-22. Myers, C.S. (1996), “Trust, commitment and value shared in long-term relationships in the services marketing industry”, Master’s Thesis: University of Nevada. Ormesher, D. (2009), “The Best Story Wins,” Pharmaceutical Executive, 29(12), pp. 94-95. Parvatiyar, A. and Sheth, J.N. (1995), "Relationship marketing in consumer markets: antecedents and consequences," Journal of the Academy of Marketing Science, 23(4), pp. 255-271. Porter, M.E. (1980), Competitive Strategy, Techniques for Analyzing Industries and Competitors, New York: The free press. Poter, M.E. (1974), “Consumer behavior, retailer power and market performance in consumer goods industries,” Review of Economics & statistics, 56(4), pp. 19-436. Powers, T.L. and Bowers, M.R. (1992), “Challenges and Opportunities for Personal Selling,” Marketing Health Service, 12(4), pp.26-32. Rapbel, M. (1996), “Manufacturers and Retailers ‘partner’ To Increase Sales,” Direct Marketing, 59(3), pp. 58-60. Reinatz, W. and Kumar, V. (2002), “The mismanagement of customer loyalty,” Harvard Business Review, 80(7), pp. 86-94. Rise, A.L. and Trout, J. (1986), Positioning: The Battle for your mind, London: McGraw-Hill. Rubio, N. and Yague, M. J. (2008), “Store brand management and channel dependence: A model from the manufacturer’s perspective,” Journal of Brand Management , Vol. 15(4), pp. 272-290. Schneider P.A. (1995), “Book review: The One to One Future: Building relationships one customer at a time,” Journal of Marketing, 59(4), pp. 108. Sekhar, K.M. (1989), “Positioning strategies for the British commercial vehicles,” PhD thesis, University of Strathclyde. Shugan, S.M. ( 1989), “Branded Variants,” Research in Marketing, AMA Educators’ Proceedings, Series #55. Chicago: American Marketing Association, pp.33-38. Smith, W.R. (1995), “Product differentiation and market segmentation as alternative marketing strategies,” Marketing Management, 4(3), pp.63-65 Steiner, R.L. (2004), “The Nature and Benefits of National Brand/Private Label Competition,” Review of Industrial Organization, 24(2), pp. 105-127 Wang, J. (1990), “Under the Counter Securities Sales in Taiwan (Part 2),” International Financial Law Review, 9(10), pp.41-42. Wind, Y. (1978), “Issues and advances in segmentation research,” Journal of Marketing, 15(3), pp.317-337. Woo, J.Y., Bae, S.M. and Park, S.C. (2005), “Visualization method for customer targeting using customer map,” Expert Systems with Applications, 28(4), pp. 763-772. |