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    Title: 線上遊戲之雲端服務平台發展研究 - 以台灣Z公司為例
    A research on development of the online game cloud service platform - a case study of Taiwan`s Z Company
    Authors: 傅慧娟
    Fu, Hui Chuan
    Contributors: 姜國輝
    Chiang, Johannes
    傅慧娟
    Fu, Hui Chuan
    Keywords: 線上遊戲
    雲端運算
    線上遊戲之雲端運算服務平台
    Online game
    Cloud computing
    Online Game Cloud Service Platform
    Cloud Computing platform for online game
    Date: 2011
    Issue Date: 2012-10-30 10:59:23 (UTC+8)
    Abstract: 本篇論文將針對線上遊戲產業之雲端運算服務平台之發展進行研究與探討。從線上遊戲產業發展的現況與趨勢中，看到線上遊戲仍是市場的主流，更是付費機制的成熟產品，但也看到新興遊戲如SNS網頁遊戲、App遊戲的衝擊下，線上遊戲已不再是大型遊戲或是只有大型公司才有能力開發製作的產品，而中小型團隊也開始蜂擁加入開發的行列。
    在線上遊戲產品開發流程與產業價值鏈的文獻探討中，看到線上遊戲的開發與營運價值單元，且這些價值單元都是非常符合雲端運算的功能與架構，並再透過詳細解析產品開發流程與營運價值鏈的每個環節中去對應雲端運算架構與功能，分析雲端運算對線上遊戲之開發端及消費端所提昇之價值與效益面，以及線上遊戲之雲端運算服務平台的可能功能與服務模式。
    線上遊戲因為具備文件、物件資料量龐大、即時運算需求極高、中小型開發團隊須降低軟硬體開發成本需求殷切以及需要共用之伺服器軟硬體環境，還有備援且不允許因維運、修改、除錯等而可能停機或當機之風險產生等特性，使得在這一波雲端運算的潮流與趨勢中，選擇提供線上遊戲開發與營運之雲端運算平台服務，應是一項可預期的發展機會。
    本研究最後透過一家已推出線上遊戲雲端運算服務平台的個案研究，再呼應前面線上遊戲與雲端運算功能與架構的關聯框架及分析，最後提出對個案公司應以大量即時運算為核心能力，提供跨業服務、以核心技術發展技轉與合作營運模式、結合HTML5或Yahoo的YUI等技術，全力搶攻新興連線遊戲市場、研發雲端Server端引擎產品等建議外，也對線上遊戲之雲端運算服務平台提出可發展SaaS、PaaS、IaaS等各別專業及可具備彈性且可發展成機動組合的混合型雲端服務模式之結論與建議等。
    This report is the research and investigation of the cloud computing platform development in online game industry. We find that online game is still the mainstream as well as a developed product under the paid mechanisms through the condition and trend of online game industry. However, because of the impact of SNS website game and App game, the online game no longer just a hug online game or develop by big companies, instead the medium and small groups can develop the online game as well now.

    We find out that there are some unites in the literature investigated the development process and industrial value chain of online fit in with the function of cloud computing and its framework. In addition, we will do the detailed analysis of production developing process and operation value to correspond to the function and framework of cloud computing, analyze the value and benefit the cloud computer can do to improve the beginning and consumption-side of online game and its possible function and service mode for online game.

    The online game needs huge quantity of data in document and object, so the need of instant cloud computing is high. For that reason, when develop the software and hardware, the medium and small groups need to reduce the cost. Moreover, they need the server that can use in both new software and hardware, the backup, un-interruptible power supply and the feature of operating normally while doing the maintenance, modification, debug, etc. So, in the trend of current cloud computing, one of the predictable development opportunity is have the cloud computing platform service that can help to develop and operate online game.

    In the end, the study will take the case study of cloud computing platform that have released online game as example, correspond to the relevant framework and analysis from the previous online game and the function and framework of cloud computing and finally give the suggests and conclusion to the case company, which is taking great amount of instant cloud computing as core ability, provide cross-field services, use core technology development transformation and cooperation service mode, The use of HTML5 or Yahoo`s YUI technology put in all effort to earn the new market of online game and research and develop the cloud computer server engine. Other than that, we also bring up the individual professional service that can develop in the cloud computing platform of online game such as SaaS, PaaS, IaaS and the suggestions and conclusions relate to the flexible and assembling-based complex cloud service.
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    6.張宏源著(2011)。「解析傳播產業價值鏈與營運模式之轉變 – 台灣數位匯流傳播產業廠商之個案分析」。新北市：正中書局。Chapter5，第二節「線上遊戲產業價值鏈與營運模式」。
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    94932114
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094932114
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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