Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/54415
|
| Title: | 以商業智慧概念建構電子商務觀測站
Constructing an E-Commerce observation stand by business intelligence approach |
| Authors: | 蕭勝隆
Hsiao, Sheng Lung |
| Contributors: | 曾淑峰
Tseng, Shu Feng
蕭勝隆
Hsiao, Sheng Lung |
| Keywords: | 商業智慧
電子商務
平衡計分卡
多維度分析
Business Intelligence
E-Commerce
Balanced Scorecard
Multidimensional Analysis |
| Date: | 2011 |
| Issue Date: | 2012-10-30 10:58:46 (UTC+8) |
| Abstract: | 商業智慧(Business Intelligence; BI)可以協助企業進行資料分析與決策支援，將相關的資料整合，轉化成對企業有用的知識，對內可以提升管理績效，對外可以創造競爭優勢。這樣的概念，已經被大企業導入並普及化，但對小型企業而言，仍然是可望而不可及。網際網路的興起，帶動了電子商務的崛起，電子商務商家不論大小，面對的是全球化的挑戰，而大部分的小型商家，因為資源的不足的情況下，只能依照自行編製的報表來進行分析與決策，不易獲得即時和整合的管理決策支援資訊。本研究以商業智慧的概念，結合平衡計分卡模型，建構電子商務觀測站，透過Web的介面，可以即時查詢。本研究所建立的平台可用來提供電子商務經營管理諮詢服務，吸引小型電子商務業者加入，進行資料整合與決策分析，了解本身體質，並透過定期收集外部資料，提供平台使用者了解產業環境與與市場趨勢，幫助小型電子商店擬定營運策略與目標，提升全球競爭力。
Business Intelligence(BI) helps enterprises to integrate heterogeneous data to conduct various analyses. The useful knowledge can help managers to improve internal performances and external competitive advantages. The concept of business intelligence has been well accepted in large enterprises, but not yet popular in the booming small E-Commerce(EC) businesses. Due to the resource shortage, most small EC stores manage the company and make business decision based on the scattered ad-hoc reports. Facing the globalized competition, a common platform providing the data integration and analysis services should be desirable. This research aims to construct such an EC observation stand, using the concepts of business intelligence and balanced scorecard, to help the small EC managers formulating their strategic objectives and the inherited key performance indicators. The observation stand also collects the industry information from other sources and provides the integrated data analyses based on the heterogeneous data sources. The continuous observation services from the website should be able to help the platform users to understand more on the industry environment and market trend and make better decisions for instant responses. |
| Reference: | 中文
1.Google Analytics，2010，線上檢索日期：2010年9月25日。
網址：http://www.google.com/intl/zh-TW_ALL/analytics/
2.IDC，2010，IDC（國際數據資訊）研究顯示：乘景氣回溫之勢2010年上半商業智慧較去年成長11.6%(關於IDC->歷年新聞報導->)，線上檢索日期：2012年7月14日。
網址：http://www.idc.com.tw/about/140.html(IDC首頁->關於IDC->歷年新聞報導)
3.iResearch，2006a，中國B2B電子商務研究報告，中國電子商務研究中心。
4.iResearch，2006b，中國網路購物市場研究報告，中國電子商務研究中心。
5.王崇安，2005，建構植基於平衡計分卡之醫療資料倉儲，國立成功大學工程科學研究所碩士論文。
6.台灣證券交易所公開資訊觀測站，2010，財務報表查詢區，線上檢索日期：2010年9月25日。網址：http://mops.twse.com.tw/mops/web/t05st32
7.沈志遠，2006，應用資料倉儲技術建構平衡計分卡資訊系統之研究-以某消費性電子製造公司人力資源計分卡為例，國立中央大學資訊管理研究所碩士論文。
8.林財源，2007，財務報表分析 (修訂六版)，台北市:華泰文化事業公司。
9.財團法人資訊工業策進會 (2007a)，經濟部96年度電子商務法制及基礎環境建構計畫「B2B電子商務整體市場規模以及國內商業B2B電子商務概況調查報告」，台北市：經濟部。
10.財團法人資訊工業策進會，2007b，經濟部96年度電子商務法制及基礎環境建構計畫「B2C電子商店經營調查」，台北市：經濟部。
11.財團法人資訊工業策進會，2008，經濟部97年度電子商務法制及基礎環境建構計畫「B2B電子商務概況調查」，台北市：經濟部。
12.財團法人資訊工業策進會產業情報研究所，2010，台灣電子商務發展現況與趨勢，線上檢索日期：2011年1月24日。
網址：http://www.mgt.ncu.edu.tw/~ckfarn/doc/20100414_B2C_EC_Taiwan_MIC.pdf.
13.陳瑜芬、吳翠治、鄭凱文，2007，平衡式計分卡（BSC）四構面之衡量指標 與其關聯性之研究—以台灣之資訊電子業為例，中華管理評論國際學報，第十卷二期，頁4-6。
14.曾淑峰、翁玉麟，2011，台灣B2C電子商務獲利率促進因素分析，2011第十七屆海峽兩岸資訊管理與策略學術研討會，中國南京大學。
15.曾淑峰、翁玉麟，2012，台灣地區B2C電子商務獲利因素分析，投稿修整中。
16.鼎新電腦，2010，BI系統架構，線上檢索日期：2010年9月30日。
網址：http://www.dsc.com.tw/Product_Solution/Product_ERPII_1/BI/BiFrame work/tabid/334/Default.aspx
英文
1.Baars, H., & Kemper, H. G. “Unstructured Data – An Integrated Business Intelligence Framework,” Information System Management (25), 2010, pp.132-148.
2.BI Verdict, Business Intelligence Mergers and Acquisitions, 2011 (Retrieved January 25, 2012 from World Wide Web:
http://www.bi-verdict.com/fileadmin/FreeAnalyses/consolidations.htm)
3.Collins, R. J. Better Business Intelligence: How to Learn More About Your Competitors, Chalford: Management Books 2000, 1997.
4.Fletcher, H. D., & Smith, D. B. “Managing for value: Developing a performance measurement system integrating EVA and the BSC in strategic planning,” Journal of Business Strategies (21), 2004, pp.1-17.
5.Greene, R. M. Business Intelligence and Espionage, Homewood: Dow Jones-Irwin, 1996
6.Hanson, W. Principles of Internet Marketing, Cincinnati: South-Western College Publishing, 2000.
7.Inmon, W. H. Building the Data Warehouse, New York: John Wiley & Sons, 1992.
8.Inmon, W. H. Building the Data Warehouse (4th ed.), New York: John Wiley & Sons, 2005.
9.Kaplan, R. S., & Norton, D. P. “The Balances Scorecard-Measures that Drive Performance,” Harvard Business Review, MA: Harvard Business School Press, 1992, pp.70-79.
10.Kaplan, R. S., & Norton, D. P. “The Balances Scorecard: Translating Strategy into Action,” Harvard Business Review, MA: Harvard Business School Press, 1996, pp.68-133.
11.Kaplan, R. S., & Norton, D. P. The Strategy Focused Organization, MA: Harvard Business School Press, 2000.
12.Kalakota, R., & Whinston, A. B. Electronic Commerce – A Manager’s Guide, MA: Addison-Wesley, 1997.
13.Kenneth, W., & Rodney, P. “A Model of Online Instructional Design Analytics,” 20th Annual Conference on Distance Teaching and Learning, 2004 (Retrieved January 24, 2011 from World Wide Web:
http://www.uwex.edu/disted/conference/Resource_library/proceedings/04_1069.pdf)
14.Kimball, R. The Data Warehouse Toolkit, New York: John Wiley & Sons, 1996.
15.Kimball, R., & Ross, M. The Data Warehouse Lifecycle Toolkit (2nd ed.), New York: John Wiley & Sons, 2002.
16.Maisel, L. S. “Performance Measurement: The Balanced Scorecard Approach,” Journal of Cost Management (6:2), 1992, pp.47-52.
17.Negash, S. “Business Intelligence,” Communications of the Association for Information Systems (13), 2004, pp.177-195.
18.Pourabbas, E., & Rafanelli, M. “Hierarchies and Relative Operators in the OLAP Environment,” ACM SIGMOD Record (29:1), 2000, pp.32-37.
19.Power, D.J. “A Brief History of Decision Support Systems,” DSSResources.COM, 2007 (Retrieved January 24, 2011 from World Wide Web:
http://dssresources.com/history/dsshistory.html)
20.Samiee, S. “Global Marketing Effectiveness via Alliances and Electronic Commerce in Business-to-Business Markets,” Industrial Marketing Management (37:1), 2008, pp.3-8.
21.Sell, D., Cabral, L., Motta E., Domingue, J., & Pacheco, R. “Adding Semantics to Business Intelligence,” Proceedings of the 16th International Workshop on Database and Expert System Applications, 2005, pp.543-547.
22.Turban, E., Lee, J., King, D., & Chung, H. M. Electronic Commerce: A Managerial Perspective, New Jersey: Prentice-Hall, 2000.
23.Velicanu, M., & Matei, G. “Building a Data Warehouse step by step,” Informatica Economica, 2007, pp.83-89.
24.White, C. J. The Business Intelligence Software Solution Version 3, CA: Database Associate International, 1999.
25.Zwass, V. “Electronic Commerce: Structures and Issues,” International Journal of Electronic Commerce (1), 1996, pp.3-23. |
| Description: | 碩士
國立政治大學
資訊管理研究所
98356023
100 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0098356023 |
| Data Type: | thesis |
| Appears in Collections: | [資訊管理學系] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| 602301.pdf | 1976Kb | Adobe PDF2 | 772 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
