Reference: | 一、中文部分: 1.吳銘峻. (2011). 以社會資本探討虛擬社群成員交流互動行為特性–Faceboo與Mobile01之初探. 國立政治大學, 未出版之碩士論文. 2.周文賢. (2002). 多變量統計分析: SAS/STAT使用方法: 智勝出版社. 3.林佳樺. (2009). 品牌共鳴促成因素之研究 以ASUS&SONY筆記型電腦為例. 二、英文部分: 1.Adler, P. S., & Kwon, S. (2002). Social capital: prospect for a new concept. Academy of Management Review, 27(1), 17-40. 2.Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The social influence of brand community: evidence from european car clubs. Journal of Marketing, 69(3), 19-34. 3.Anderson, E., & Weitz, B. (1992). The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research (JMR) 29(1), 18-34. 4.Aziz, N. A., & Yasin, N. M. (2010). Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective. [Article]. International Journal of Marketing Studies, 2(2), 180-189. 5.Bergkvist, L., & Bech-Larsen, T. (2010). Two studies of consequences and actionable antecedents of brand love. Journal of Brand Management, 17(7), 504-518. 6.Bourdieu, P. (1986). The Forms of Capital. In J. Richardson (Ed.) Handbook of Theory and Research for the Sociology of Educatio(New York, Greenwood), 241-258. 7.Briñol, P., Petty, R. E., & Tormala, Z. L. (2004). Self-validation of congitive responses to advertisements. Journal of Consumer Research, 30(4), 559-573. 8.Brown, T. J., & Dacin, P. A. (1997). The company and the product: corporate associations and consumer product eesponses. Journal of Marketing, 61(1), 68-84. 9.Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009). An experimental study of the relationship between online engagement and advertising effectiveness. Journal of Interactive Marketing (Mergent, Inc.), 23(4), 321-331. 10.Carlson, B. D., Suter, T. A., & Brown, T. J. (2008). Social versus psychological brand community: the role of psychological sense of brand community. Journal of Business Research, 61(4), 284-291. 11.Carroll, B., & Ahuvia, A. (2006). Some antecedents and outcomes of brand love. Marketing Letters, 17(2), 79-89. 12.Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65(2), 81-93. 13.Chiu, C., Hsu, M., & Wang, E. G. (2006). Understanding knowledge sharing in virtual conmunities: an integration of social capital and social cognitive theories. Decision Support Systems, 42(3), 1872-1888. 14.Coleman, J. S. (1990). Foundations of Social Theory: Havard Press. 15.Coleman, J. S. (1993). The rational reconstruction of society. American Sociological Review, 58(1), 1-15. 16.DiMaggio, P., Hargittai, E., Neuman, W. R., & Robinson, J. P. (2001). Social implications of the internet. [Article]. Annual Review of Sociology, 27(1), 307-336. 17.Drengner, J., Jahn, S., & Gaus, H. (2012). Creating loyalty in collective hgedonic service: the role of satisfaction and psychological sense of community. Schmalenbach Business Review (SBR), 64(1), 59-76. 18.Franke, N., & Piller, F. (2004). Value creation by toolkits for user innovation and design: The case of the watch market. Journal of Product Innovation Management, 21(6), 401-415. 19.Gruen, T. W., Summers, J. O., & Acito, F. (2000). Relationship marketing activities, commitment, and membership behaviors in professional associations. Journal of Marketing, 64(3), 34-49. 20.Heere, B., Walker, M., Yoshida, M., Ko, Y., Jordan, J. S., & James, J. D. (2011). Brand community development through associated communities: grounding community measurement within social identity theory. Journal of Marketing Theory & Practice, 19(4), 407-422. 21.Holt, D. B. (1995). How consumers consume: a typology of consumption practices. Journal of Consumer Research, 22(1), 1-16. 22.Hsiao, C., & Chiou, J. (2012). The effects of a player’s network centrality on resource accessibility, game enjoyment, and continuance intention: a study on online gaming communities. Electronic Commerce Research & Applications, 11(1), 75-84. 23.Jang, H., Lorne, O., Ko, I., Koh, J., & Kim, K. (2008). The influence of on-line brand community characteristics on community commitment and brand loyalty. International Journal of Electronic Commerce, 12(3), 57-80. 24.Keller, K. (2001a). Building customer-based brand equity. (cover story). Marketing Management, 10(2), 14-19. 25.Keller, K. (2001b). Building customer-based brand equity: a blueprint for creating string brands. Marketing Science Institute 26.Kim, J. W., Choi, J., Qualls, W., & Kyesook, H. (2008). It takes a marketplace community to raise brand commitment: the role of online communities. Journal of Marketing Management, 24(3/4), 409-431. 27.Laczniak, R. N., Ehrich, K., Muehling, D. D., & Vijayalakshmi, A. (2011). The influence of negatively framed comparative ads on users and non-users of the comparative referent: attitude resistance. American Academy of Advertising Conference Proceedings, 168-169. 28.Leimeister, J., Ebner, W., & Krcmar, H. (2005). Design, implementation, and evaluation of trust-supporting components in virtual communities for patients. Journal of Management Information Systems, 21(4), 101-135. 29.Madupu, V., & Cooley, D. O. (2010). Cross-cultural differences in online brand communities: an exploratory study of indian and american online brand communities. Journal of International Consumer Marketing, 22(4), 363-375. 30.Mathwick, C., Wiertz, C., & De Ruyter, K. (2008). Social capital production in a virtual P3 community. Journal of Consumer Research, 34(6), 832-849. 31.Matzler, K., Pichler, E., Fuller, J., & Mooradian, T. A. (2011). Personality, person-Bband fit, and brand community: an Investigation of individuals, brands, and brand communities. Journal of Marketing Management, 27(9/10), 874-890. 32.McAlexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building brand community. Journal of Marketing, 66(1), 38-54. 33.Muñiz Jr., A. M., & Schau, H. (2005). Religiosity in the abandoned apple newton brand community. Journal of Consumer Research, 31(4), 737-747. 34.Muniz Jr., A. M., & O`Guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412-432. 35.Nahapiet, J., & Ghoshal, S. (1998). Social capital, intellectual capital, and the organizational advanatge. Academy of Management Review, 23(2), 242-266. 36.Nan, L. (1999). Social networks and status attainment. Annual Review of Sociology, 25(1), 467-487. 37.Nunnally, J. C. (1978). Psychometric Theory. New York: McGraw-Hill. 38.Pai Cheng, S., Hsin-Yun, H., & Cheng-Kiang, F. (2010). Lead user participation in brand community: The case of microsoft MVPs. International Journal of Electronic Business Management, 8(4), 323-331. 39.Park, W. C., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1-17. 40.Paxton, P. (1999). Is Social Capital Declining in the United States? A Multiple Indicator Assessment. American Journal of Sociology, 105(1), 88-127. 41.Portes, A. (1998). Social capital: its origins and applications in modern sociology. Annual Review of Sociology, 24, 1-24. 42.Pritchard, M. P., Havitz, M. E., & Howard, D. R. (1999). Analyzing the commitment-loyalty link in service contexts. Journal of the Academy of Marketing Science, 27(3), 333-348. 43.Prus, A., & Brandt, D. R. (1995). Understanding your customers. Marketing Tools, 2(5), 10-14. 44.Putnam, R. D. (1995). Bowling Alone: America`s Declining Social Capital. Journal of Democracy, 6(1), 65-78. 45.Schau, H., Muñiz Jr., A., & Arnould, E. (2009). How brand community practices create value. Journal of Marketing, 73(5), 30-51. 46.Schau, H., & Muniz Jr., A. M. (2002). Brand communities and personal identities: negotiations in cyberspace. Advances in Consumer Research, 29(1), 344-349. 47.Steinberg, R. J. (1986). A triangular theory of love. Psychological Review, 93(2), 119-135. 48.Thompson, S., & Sinha, R. (2008). Brand communities and new product adoption:the influence and limits of oppositional loyalty. Journal of Marketing, 72(6), 65-80. 49.Tormala, Z. L., & Petty, R. E. (2002). What doesn`t kill me makes me stronger: Tthe effects of resisting persuasion on attitude certainty. Journal of Personality & Social Psychology, 83(6), 1298-1313. 50.Tormala, Z. L., & Petty, R. E. (2004). Source credibility and attitude certainty: a metacognitive analysis of resistance to persuasion. Journal of Consumer Psychology (Lawrence Erlbaum Associates), 14(4), 427-442. 51.Tsai, W., & Ghoshal, S. (1998). Social capital and value creation: the role of intrafirm networks. The Academy of Management Journal, 41(4), 464-476. 52.Wasko, M. M., & Faraj, S. (2005). Why should I share? examining social capital and knowledge contribution in electronic networks of practice. MIS Quarterly, 29(1), 35-57. 53.Whang, Y., Allen, J., Sahoury, N., & Zhang, H. (2004). Falling in love with a product: the structure of a romantic consumer-product relationship. Advances in Consumer Research, 31(1), 320-327. 54.Won-Moo, H., Kwang-Ho, A., & Minsung, K. (2011). Building brand loyalty through managing brand community commitment. Management Decision, 49(7), 1194-1213. |