Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/54352
|
| Title: | 加我為好友-- 社群網路外部性之經濟分析
Add Friends -- The Economic Analysis of Social Networks. |
| Authors: | 陳珮瑜
Chen, Pei Yu |
| Contributors: | 周德宇
Chou, Te Yu
陳珮瑜
Chen, Pei Yu |
| Keywords: | 社群網站
效用函數
網路外部性
社群均衡
Social network sites
Utility function
Ntwork externalities
Equilbrium |
| Date: | 2011 |
| Issue Date: | 2012-10-30 10:46:55 (UTC+8) |
| Abstract: | 本研究分析消費者如何在不同的社群網路間作出選擇，當用戶使用社群網站的同時，產生與朋友互相連結、分享資訊、聯絡感情等正面網路外部性，且此外部性隨著社群網站的功能越強大、隱私設定越開放而大幅增加，使用戶使用越開放的平台產生的效用越高。
但此現象同時帶給使用者相對程度的威脅：越開放的平台越無法對隱私權進行有效控制，換言之，越開放的平台越 「不願意」 對隱私權進行規範。隨著新興社群網站漸趨開放，用戶一方面享受朋友高度連結產生的正面效用，另一方面承受失去個人隱私權帶來的負面效用。且當重大侵犯隱私權事件發生，此正面外部性將如同雙面刃般轉化為傷害用戶的利器，其高度的好友連結度反而用戶間無一倖免產生強烈的效用損失。
傳統社群網路不必然會被開放性的新興社群網路所取代，因此本論文分析了純粹社群均衡、雙重均衡與社群優勢均衡的情形等多種社群網路均衡型態。
This thesis analyzes social network asoption by consumers. The linkage with friends is nodeled as positive network effect. That is , the higher the amount of friends a user connects on a social network site, the higher the extra benefits she derives other than the direct ututility via usage.
On the other hand, as new social network sites demonstrate: openness inproves connecting potential but gives way to privacy cncern.A privacy breaching event will rattle the socialty connected group to a drastic degree.
Throung the interaction of both the positive and the negative network effects, we find that many types of social network equilibrium can be sustained. |
| Reference: | 一、中文部分
參考自2012/04/16，經濟日報吳仁麟專欄：「隱私權保鏢」和「資訊營養師」~未來新行業
二、英文部分
Boyd, d. m and N. B. Ellison (2007), “Social Network Sites: Definition ,History, and
Scholarship,” Journal of Computer-Mediated Communication, 13(1), article 11.
Domingo, F. J. (2009), “The Functionality-Security-Privacy Game,” Proceedings of MDAI, 92–101.
Dwyer, C. (2007). “Digital Relationships in the “MySpace” Generation: Results From
a Qualitative Study,” Proceedings of the 〖40〗^th Hawaii International Conference
on System Sciences (HICSS).
Dwyer, C., S. R. Hiltz, and K. Passerini (2007), “Trust and Privacy Concern within Social Networking Sites: A Comparison of Facebook and MySpace,” Proceedings of the Thirteenth Americas Conference on Information Systems, Keystone, Colorado, August.
Fagiolo, G. (2005), “Endogenous Neighborhood Formation in a Local Coordination
Model with Negative Network Externalities,” Journal of Economic Dynamics
and Control, 29(1-2), 297-319.
Gayer, A. and O. Shy (2003), “Internet and Peer-to-Peer Distributions in Markets for Digital Products,” Economics Letters, 81, 51–57.
Hagel, III. J. and A. G. Armstrong (1997), Net Gain: Expanding MarketsTthrough
Virtual Communities,：Harvard Business School Press
Huaiqing W., K. O. Lee matthew and W. Chen (1998), “Consumer Privacy Concerns
about Marketing,” Communications of the ACM 41(3), pp63-70.
Katz, M. L. and C. Shapiro (1985), “Network Externalities, Competition, and
Compatibility,” The American Economic Review, 75(3), 424-440.
Meagher, K. and E. G. S. Teo (2005), “Two-part Tariffs in the Online Gaming
Industry：The Role of Creative Destruction and Network Externalities,”
Information Economics and Policy, 17(4), 457-470.
Mercer, B. (1956), The American Community, New York：Random House.
Rheingold, H. (1993), The Virtual Community, MA : Addison-Wesley.
Rohlfs, J. (1974), “A Theory of Inderdependent Demand for a Communications
Service,” Bell Journal of Economics and Management Science, 5(1), 16-37.
Romm, C., N. Pliskin, and R. Clarke (1997), “Virtual Communities and Society:
Toward an Integrative Three Phase Model,” International Journal of
Information Management (17:4), pp.261-270.
Schwartz, P. M. (2004), “Property, Privacy, and Personal Data,” Harvard Law Review 117(7), 2056-2128
Shapiro, C. and H. R. Varian (1999), Information Rules: A Strategic Guide to the
Network Economy. Cambridge, MA: Harvard Business School Press.
三、網路資源
調查網站checkfacebook.com
http://www.checkfacebook.com/
Community vs. Social Network http://lithosphere.lithium.com/t5/Lithium-s-View/Community-vs-Social-Network/ba-p/5283
維基百科 http://zh.wikipedia.org/wiki/Web_2.0
Jorn, B. (1997), Weblog resources FAQ. Retrieved December 25, 2008
http://www.robotwisdom.com/weblogs/
Merholz, P. (2002), Play With Your Words, Retrieved December 24, 2008 http://www.peterme.com/archives/00000205.html
美國comScore研究機構 http://www.comscore.com/
美國網路調查機構Pew Research Center 2010年網路使用報告http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Privacy_management_on_social_media_sites_022412.pdf
創世紀市場研究2011年09月月刊 http://news.ixresearch.com/?p=4655
全球網路資訊公司Global Alexa Page Ranking http://www.alexa.com/topsites/global;1
創世紀「ARO網路測量研究」2011 年09月月刊報告書。 http://news.ixresearch.com/?p=4655
InsigntXplorer 創世紀「ARO網路測量研究」2012年1月的月刊報告書http://news.ixresearch.com/?p=5079
根據調查網站Compete.com http://www.compete.com/us/
Google Trend http://trends.google.com/websites?q=facebook.com%2C+www.wretch.cc&geo=TW&date=all&sort=1
聯合知識網http://muse.lib.nccu.edu.tw:8080/SSO/ResourceStation/pages/resourceUserMore.jsp?nId=168
天下雜誌群資料庫
http://new.cwk.com.tw/cgi-bin2/Libo.cgi? |
| Description: | 博士
國立政治大學
財政研究所
99255027
100 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0099255027 |
| Data Type: | thesis |
| Appears in Collections: | [財政學系] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| 502701.pdf | 1859Kb | Adobe PDF2 | 548 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
