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Title:	文化如何影響環保行為？檢視26國人民的環保行為 A Cross-Cultural Analysis: Predicting People`s Environmental Behaviors in 26 Countries
Authors:	張瑜倩 Chang, Yu Chien
Contributors:	施琮仁 Shih, Tsung Jen 張瑜倩 Chang, Yu Chien
Keywords:	環保行為跨文化 Hofstede theory of planned behavior cultural orientations environmental behavior
Date:	2011
Issue Date:	2012-10-30 10:45:37 (UTC+8)
Abstract:	Environmental protection has become a global issue and attracted the attention of both the general public and governments around the world. Understanding people’s environmental attitude and their behavioral intention, measured as their willingness to pay cost for the environment, is therefore imperative. Research in this field is abundant, but it suffers from at least two limitations. First, previous literature focused mainly on predictors of human behaviors at the individual level and seldom examined the effect of cultural values. In addition, few studies have expanded their research scope beyond Western countries. This study addresses these gaps by investigating the factors, both at the national and individual level, shaping people’s intention to take actions in 26 countries. Employing Ajzen and Fishbein’s theory of planned behavior, the analysis at the individual level examines the impact of environmental attitude, self-efficacy, and subjective norms. At the same time, this study also looks into the effect of three cultural orientations developed by Hofstede, including Individualism, masculinity, and uncertainty avoidance. The data used in this study were Hofstede’s cultural indices and World Value Survey (WVS) with a total number of 38,511 participants in 26 countries. Hierarchical linear modeling is applied. The result showed that Ajzen and Fishbein’s theory of planned behavior fit well in the study. Three behavioral determinants (attitude, subjective norm, self efficacy) in the theory were positively related to environmental behavioral intentions. Aggregate cultural orientations also accounted for part of variations in relation to environmental behavioral intentions. In more individualistic countries, people were less likely to perform financial sacrifice behaviors for the environment than those in the less individualistic countries. Finally, this study suggested cultural orientations served as moderating variables on people’s environmental attitudes and subjective norms. Environmental attitudes exerted greater impacts on behavioral intentions in more individualistic countries, where the effects of subjective norms were weaker.
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Description:	碩士國立政治大學國際傳播英語碩士學位學程(IMICS) 98461008 100
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0098461008
Data Type:	thesis
Appears in Collections:	[International Master`s Program in International Communication Studies] Theses

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