| Reference: | 中文部分
白滌清, 與 楊雲光. (2003). 參&動機, 互動類型&忠誠計畫對虛擬社群忠誠度關聯性之研究.
何宥緯. (2010). 服務品質, 知覺價值&顧客滿意度, 顧客忠誠度之關聯性研究-以網路購物品牌 lativ 國民服飾為例.
李月華, 與 莊易霖. (2010). 網路人際關係及品牌認同對品牌社群忠誠度影響之研究. [An Effect Study of Internet Relationship & Br& Identification on Br& Community Loyalty]. 臺北科技大學學報, 43(2), 41-56.
邱志聖. (2010). 策略行銷分析-架構&實務運用. 台北: 智勝文化.
邱顯貴, 與 楊亨利. (2005). 線上購物經營者&消費者在網站信任方面認知落差之探討.
洪寧. (2010). Facebook上消費者類社會互動對品牌關係的影響. 碩士, 政治大學. Available from Airiti AiritiLibrary database.
戚栩僊. (2010). 社群網站使用&社群媒體行銷使用者反應 - 以《Facebook》廣告&虛擬品牌社群為例. Paper presented at the 「2010 數位創世紀：E 世代&資訊科技學術實務國際研討會」, 台灣，台北.
莊宜軒. (2011). 企業 Facebook 粉絲專頁之公關策略分析.
曾真真, 與 黃經智. (2004). 虛擬社群之社會資本對資訊使用意願之影響: 中華管理評論國際學報.
黃逸甫, 與 別蓮蒂. (2003). 服務品質, 價格, 品牌形象&品牌個性對顧客滿意度之影響—以銀行業為例.
英文部份
Aaker, D. A. (1991). Managing br& equity: Capitalizing on the value of a br& name: Free Pr.
Abdullah, M., Al-Nasser, A. D., & Husain, N. (2000). Evaluating functional relationship between image, customer satisfaction & customer loyalty using general maximum entropy. Total Quality Management, 11(4-6), 826-829.
Ancu, M., & Cozma, R. (2009). MySpace politics: Uses & gratifications of befriending c&idates. Journal of Broadcasting & Electronic Media, 53(4), 567-583.
Bagozzi, R. P., & Dholakia, U. M. (2002). Intentional social action in virtual communities. Journal of interactive marketing, 16(2), 2-21.
Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers & role of online trust the same for all web sites & consumers? A large-scale exploratory empirical study. Journal of Marketing, 133-152.
Baym, N. K. (1998). The emergence of on-line community. Cybersociety, 2(0), 35-68.
Bickart, B., & Schindler, R. M. (2001). INTERNET FORUMS AS INFLUENTIAL SOURCES OF CONSUMER INFORMATION. [Article]. Journal of Interactive Marketing (John Wiley & Sons), 15(3), 31-40.
Bigley, G. A., & Pearce, J. L. (1998). Straining for shared meaning in organization science: Problems of trust & distrust. Academy of Management Review, 405-421.
Blanchard, A., & Horan, T. (1998). Virtual Communities & Social Capital. Social Science Computer Review, 16(3), 293-307.
Bloemer, J. M., & Kasper, H. D. P. (1995). The complex relationship between consumer satisfaction & br& loyalty. Journal of Economic Psychology, 16(2), 311-329.
Brown, J. J., & Reingen, P. H. (1987). Social Ties & Word-of-Mouth Referral Behavior. The Journal of Consumer Research, 14(3), 350-362.
Butler, J. K. (1991). Toward underst&ing & measuring conditions of trust: Evolution of a conditions of trust inventory. Journal of management, 17(3), 643-663.
Buvik, A., Andersen, O. (2011). The Effects of Buyer Specific Investments & Buyer Specific Monitoring Investments on Hierarchical Governance in Business-to-Business Relationships. Journal of Marketing Development & Competitiveness, 5(2), 87-97.
Caruana, A. (2002). Service loyalty: the effects of service quality & the mediating role of customer satisfaction. European Journal of Marketing, 36(7/8), 811-828.
Chaney, P. (2005). Blogs beyond the Hype.
Chiou, J.-S., & Droge, C. (2006). Service Quality, Trust, Specific Asset Investment, & Expertise: Direct & Indirect Effects in a Satisfaction-Loyalty Framework. Journal of the Academy of Marketing Science, 34(4), 613-627.
Chiu, C. M., Hsu, M. H., & Wang, E. T. G. (2006). Underst&ing knowledge sharing in virtual communities: an integration of social capital & social cognitive theories. Decision Support Systems, 42(3), 1872-1888.
Cho, Y., Im, I., Hiltz, R., & Fjermestad, J. (2002). The effects of post-purchase evaluation factors on online vs offline customer complaining behavior: implications for customer loyalty. Advances in consumer research, 29(1), 318-326.
Chu, S.-C., & Choi, S. M. (2011). Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States & China. Journal of Global Marketing, 24(3), 263-281.
Coleman, T. F., & Li, Y. (1993). An interior trust region approach for nonlinear minimization subject to bounds.
Cronbach, L. J. (1951). Coefficient alpha & the internal structure of tests. Psychometrika, 16(3), 297-334.
Cyr, D., Hassanein, K., Head, M., & Ivanov, A. (2007). The role of social presence in establishing loyalty in e-Service environments. Interacting with Computers, 19(1), 43-56.
Dearstyne, B. W. (2005). Blogs: The new information revolution? RIM professionals have an opportunity to provide leadership & guidance in the development of policies to ensure that blogs are managed as records. Information Management Journal, 39, 38-44.
Deighton, J., Romer, D., & McQueen, J. (1989). Using Drama to Persuade. Journal of Consumer Research, 16(3), 335-343.
Dina, R., Allard, C. R. v. R., Veronica, L., & S&ra, S. (2004). Comfort your online customer: quality, trust & loyalty on the internet. Managing Service Quality, 14(6), 446-456.
Dobni, D., & Zinkhan, G. M. (1990). In search of br& image: A foundation analysis. Advances in consumer research, 17(1), 110-119.
Feng, X. f. (2003). Zai kao jin yi dian kan bao jie. Bei jing: Qi ye guan li chu ban she.
Fernback, J., & Thompson, B. (1995). Virtual Communities: Abort, Retry, Failure? : Howard Rheingold.
Gabarro, J. J. (1978). The development of trust, influence, & expectations. Interpersonal behavior: Communication & underst&ing in relationships, 290, 303.
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust & TAM in online shopping: An integrated model. MIS quarterly, 51-90.
Golembiewski, R. T., & McConkie, M. (1975). The centrality of interpersonal trust in group processes. Theories of group processes, 131, 185.
Gommans, M., Krishnan, K. S., & Scheffold, K. B. (2001). From br& loyalty to e-loyalty: A conceptual framework. Journal of Economic & Social research, 3(1), 43-58.
Grabner-Kräuter, S., & Kaluscha, E. A. (2003). Empirical research in on-line trust: a review & critical assessment. International Journal of Human-Computer Studies, 58(6), 783-812.
Granovetter, M. (1992). Economic institutions as social constructions: a framework for analysis. Acta sociologica, 35(1), 3-11.
Granovetter, M. S. (1973). The strength of weak ties. The American Journal of Sociology, 78(6), 1360-1380.
Gremler, D. D. (1995). The effect of satisfaction, switching costs, & interpersonal bonds on service loyalty. Arizona State University.
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value & loyalty. Journal of Business Research, 59(4), 449-456.
Gummerus, J., Lilj&er, V., Pura, M., & Van Riel, A. (2004). Customer loyalty to content-based web sites: the case of an online health-care service. Journal of Services Marketing, 18(3), 175-186.
Hagel, J., & Armstrong, A. (1997). Net gain : exp&ing markets through virtual communities. Boston: Harvard Business School Press.
Hamman, R. (1997). Introduction to Virtual Communities Research & Cybersociology Magazine Issue Two. Cybersociology Magazine.
Hempel, D. J. (1977). Consumer satisfaction with the home buying process: Conceptualization & measurement. Marketing Science Institute, 6, 7-21.
Jenkins, R. (2008). Social identity (Vol. 10): Taylor & Francis.
Jones, T. O., & Sasser, W. E. (1995). Why satisfied customers defect. Harvard Business Review, 73, 88-88.
Joshi, A. W., & Stump, R. L. (1999). Transaction cost analysis: Integration of recent refinements & an empirical test. Journal of Business-to-Business Marketing, 5(4), 37-71.
Keller, K. L. (1993). Conceptualizing, measuring, & managing customer-based br& equity. the Journal of Marketing, 1-22.
Keller, K. L.,(2001). Building customer-based br& equity : a blueprint for creating strong br&s. Cambridge, Mass.: Marketing Science Institute.
Kim, K., & Prabhakar, B. (2000). Initial trust, perceived risk, & the adoption of internet banking.
Koh, J., & Kim, Y. G. (2004). Knowledge sharing in virtual communities: an e-business perspective. Expert Systems with Applications, 26(2), 155-166.
Kolter, P. (1997). Marketing management: Analysis, planning, implementation, & control. New Jersey: A Simon & Schuster Company.
Krackhardt, D. (1992). The strength of strong ties: The importance of philos in organizations. Networks & organizations: Structure, form, & action, 216, 239.
Lastovika, J. L., & Gardner, D. M. (1979). Components of involvement. Attitude research plays for high stakes. Chicago: American Marketing Association, 53-73.
Low, G. S., & Lamb Jr, C. W. (2000). The measurement & dimensionality of br& associations. Journal of Product & Br& Management, 9(6), 350-370.
McAlex&er, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building Br& Community. Journal of Marketing, 66(1), 38-54.
McPherson, J. M., & Smith-Lovin, L. (1987). Homophily in voluntary organizations: Status distance & the composition of face-to-face groups. American Sociological Review, 52(3), 370-379.
Misztal, B. A. (1996). Trust in modern societies: The search for the bases of social order: Polity Press.
Moon, J.-W., & Kim, Y.-G. (2001). Extending the TAM for a World-Wide-Web context. Information & Management, 38(4), 217-230.
Moorman, C., Zaltman, G., & Deshp&e, R. (1992). Relationships between providers & users of market research: the dynamics of trust within & between organizations. Journal of marketing research, 29(3), 314-328.
Muniz, Albert M. J., & O’Guinn, Thomas C. (2001). Br& Community. Journal of Consumer Research, 27(4), 412-432.
Nahapiet, J., & Ghoshal, S. (1998). Social Capital, Intellectual Capital, & the Organizational Advantage. The Academy of Management Review, 23(2), 242-266.
Neal, W. D. (1999). Satisfaction is Nice, But Value Drives Loyalty: The most satisfied customer may not necessarily be the most loyal. Marketing research, 11, 21-24.
Neff, J. (2010). What happens when Facebook trumps your br& site? Advertising Age, 81(30), 2-2.
Nelson, R. E. (1989). The strength of strong ties: Social networks & intergroup conflict in organizations. The Academy of Management Journal, 32(2), 377-401.
Ohanian, R. (1990). Construction & validation of a scale to measure celebrity endorsers` perceived expertise, trustworthiness, & attractiveness. Journal of Advertising, 19(3), 39-39.
Oliver, R. L. (1999). Whence consumer loyalty? the Journal of Marketing, 33-44.
Pan, X., Ratchford, B. T., & Shankar, V. (2002). Can price dispersion in online markets be explained by differences in e-tailer service quality? Journal of the Academy of Marketing Science, 30(4), 433-445.
Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic Br& Concept-Image Management. [Article]. Journal of Marketing, 50(4), 135-145.
Park, C. W., & Lessig, V. P. (1977). Students & Housewives: Differences in Susceptibility to Reference Group Influence. Journal of Consumer Research, 4(2), 102-110.
Pavlou, P. A., & Gefen, D. (2004). Building effective online marketplaces with institution-based trust. Information Systems Research, 15(1), 37-59.
Price, L. L., Feick, L. F., & Higie, R. A. (1989). Preference heterogeneity & coorientation as determinants of perceived informational influence. Journal of Business Research, 19(3), 227-242.
Quible, Z. K. (2005). Blogs & Written Business Communication Courses: A Perfect Union. Journal of Education for Business, 80(6), 327-332.
Ramaswamy, V., & Gouillart, F. J. (2010). The Power of Co-Creation: Build It With Them to Boost Growth, Productivity, & Profits: Simon & Schuster.
Reichheld, F. F., & Schefter, P. (2000). E-loyalty: your secret weapon on the web. Harvard Business Review, 78(4), 105-113.
Rheingold, H. (1993). The virtual community: Finding commection in a computerized world: Addison-Wesley Longman Publishing Co., Inc.
Rieh, S. Y., & Belkin, N. J. (1998). Underst&ing judgment of information quality & cognitive authority in the WWW.
S&el, M. J. (1998). Liberalism & the Limits of Justice: Cambridge Univ Pr.
Selnes, F. (1998). Antecedents & consequences of trust & satisfaction in buyer-seller relationships. European Journal of Marketing, 32(3/4), 305-322.
Sen, S., Bhattacharya, C., & Korschun, D. (2006). The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment. Journal of the Academy of Marketing Science, 34(2), 158-166.
Shankar, V., Smith, A. K., & Rangaswamy, A. (2003). Customer satisfaction & loyalty in online & offline environments. International Journal of Research in Marketing, 20(2), 153-175.
Shelat, B., & Egger, F. N. (2002). What makes people trust online gambling sites?
Singh, J., & Sirdeshmukh, D. (2000). Agency & trust mechanisms in consumer satisfaction & loyalty judgments. Journal of the Academy of Marketing Science, 28(1), 150-167.
Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 287-300.
Srinivasan, S. S., &erson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: an exploration of its antecedents & consequences. Journal of Retailing, 78(1), 41-50.
Szymanski, D. M., & Hise, R. T. (2000). E-satisfaction: an initial examination. Journal of Retailing, 76(3), 309-322.
Taylor, M., Kent, M. L., & White, W. J. (2001). How activist organizations are using the Internet to build relationships. Public Relations Review, 27(3), 263-284.
Tsai, W., & Ghoshal, S. (1998). Social Capital & Value Creation: The Role of Intrafirm Networks. The Academy of Management Journal, 41(4), 464-476.
Vorvoreanu, M. (2009). Perceptions of corporations on Facebook: An analysis of Facebook social norms. Society, 4(1), 67-87.
Wellman, B., & Haythornthwaite, C. A. (2002). The Internet in everyday life: Wiley-Blackwell.
Williamson, O. E. (1989). Transaction cost economics. H&book of industrial organization, 1, 135-182.
Wilson, E., & Sherrell, D. (1993). Source effects in communication & persuasion research: A meta-analysis of effect size. Journal of the Academy of Marketing Science, 21(2), 101-112.
Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002). Service quality delivery through web sites: a critical review of extant knowledge. Journal of the Academy of Marketing Science, 30(4), 362-375. |
