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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/54290
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54290


    Title: 執行網站治理之研究 - 以高科技公司為例
    Implementing web governance - a case study of a high-tech company
    Authors: 陳恩瑋
    Chen, En Wei
    Contributors: 于卓民
    陳恩瑋
    Chen, En Wei
    Keywords: 網站治理
    企業網站
    網站管理團隊
    網站標準
    Date: 2011
    Issue Date: 2012-10-30 10:39:15 (UTC+8)
    Abstract: 網際網路的興起與發展,不但改變了人們的生活方式,也為企業帶來無窮的商機,使得許多企業為因應市場及顧客需求紛紛建置企業網站,以達成公司形象宣傳、推銷產品,以及提供顧客服務等目的。企業網站已成為網路世界中企業與顧客溝通及提供服務的重要管道,透過提供品質優於競爭對手的網站是增進公司競爭力的好方法,然而,儘管許多企業已在經營企業網站並了解其重要性,往往卻因對於網路的特性不甚熟悉,導致許多企業網站的可用性仍相當低,除了導覽方式、風格不一致,更缺乏適時的更新與維護。本論文主要在探討當組織企業網站經營不善時,組織將如何面對問題並有效執行網站治理,調整其角色與流程,以支持企業網站管理工作之順利運作。
    個案公司為世界工業電腦的領導廠商,多年前即在網路上經營企業網站,然而迄今網站對於業績貢獻之占比尚低。為了因應網際網路近年的蓬勃發展,個案公司之高階主管發起網站專案改革,試圖將網站進行改版,並期盼2015年的網路銷售額可達15%。藉由次級資料收集、深度訪談個案公司與標竿企業主管,以及參與個案公司之網站經營,本論文統整、歸納出個案公司在網站治理中所遭遇的困難與問題,進而提出相關建議,提供個案公司及其他業者在設計、改善、維護網站時之參考。
    本論文之發現為:(1)網站治理之核心三要素,其中以角色最為重要;(2)公司高層對網路的認知程度高,影響高階主管對於網站專案的支持,有助於專案順利推動。研究者並於論文最後提出相關建議,供其他業者與研究者參考。
    Reference: 中文文獻
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    英文文獻
    1. Aladwani, A., & Palvia, P. (2002). Developing and validating an instrument for measuring user-perceived web quality. Information & Management, 39(6), 467-476.
    2. Boston Consulting Group. (2001). Winning the Online Consumer 2.0: Converting Traffic into Profitable Relationships, available at: www.bcg.ru/documents/files13617.pdf (accessed 12 Feb, 2012).
    3. Buchholz, G. (2009). A Comparison Chart of Web Governance Models for Large Organizations, available at: http://usabilitydesign.info/a-comparison-chart-of-web-governance-models (accessed 15 Feb, 2012).
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    6. Church, J., & Felker, K. (2005). Web Team Development. Portal: Libraries and the Academy, 5(4), 545-554.
    7. Cunliffe, D. (2000). Developing usable Web sites – a review and model. Internet Research: Electronic Networking Applications and Policy, 10(4), 295-307.
    8. Diffily, S. (2006). The Website Manager’s Handbook, Online: Lulu.com.
    9. Evans, J.R., & King, V.E. (1999). Business-to-Business Marketing and the World Wide Web: Planning, Managing, and Assessing Web Sites. Industrial Marketing Management, 28, 343-358.
    10. Friedlein, A. (2001). Web Project Management: Delivering Successful Commercial Web Sites. San Diego, CA: Morgan Kaufmann.
    11. Guenther, K. (2001). Effective Web Governance Structures. Online, 25(2), 70-72.
    12. Huizingh, E. (2000). The content and design of web sites: an empirical study. Information and Management, 37(3), 123-134.
    13. Kaynama, S., & Black, C. (2000). A Proposal to Assess the Service Quality of Online Travel Agencies: An Exploratory Study. Journal of Professional Services Marketing, 21(1), 63-88.
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    17. Liu, C., & Arnett, K. (2000). Exploring the factors associated with Web site success in the context of electronic commerce. Information & Management, 38(1), 23-33.
    18. Loiacono, E.T., Watson, R.T., & Goodhue, D.L. (2002). WebQual: A measure of website quality. Marketing theory and applications, 13, 37-64.
    19. Madu, C., & Madu, A. (2002). Dimensions of e-quality, International Journal of Quality and Reliability Management, 19(3), 246-258.
    20. Magus. (2011). Defining, implementing and managing website policies and standards, available at: http://www.magus.co.uk/knowledgebase/pas124.html (accessed 30 Mar, 2012).
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    23. Roth, C. (2009). Website Governance: Guidance for Portals, SharePoint, and Intranets, available at: http://wiki.cac.washington.edu/download/attachments/15578779/Website+Governance+%28Roth_1921%29.pdf (accessed 24 Mar, 2012)
    24. Tan, K.C., Xie, M., & Li, Y.N. (2003). A service quality framework for Web-based information systems. The TQM Magazine, 15(3), 164-172.
    25. Wang, J., & Senecal, S. (2007). Measuring Perceived Website Usability. Journal of Internet Commerce, 6(4), 97-112.
    26. Welchman, L. (2008). The Importance of Web Governance, available at: http://www.welchmanpierpoint.com/sites/files/The_Importance_of_Web_Governance.pdf (accessed 24 Mar, 2012).
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    28. Yang, Z., & Jun, M. (2002). Consumer perception of e-service quality: From internet purchaser and non-purchaser perspectives. Journal of Business Strategies, 19(1), 19-41.
    29. Yang, Z., Jun, M., & Peterson, R. (2004). Measuring customer perceived online service quality: Scale development and managerial implications, International Journal of Operations & Production Management, 24(11), 1149-1174.
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    31. Yoo, B., & Donthu, N. (2001). Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (SITEQUAL), Quarterly Journal of Electronic Commerce, 2(1), 31-47.
    32. Zeithaml, V. (2002). Service excellence in electronic channels. Managing Service Quality, 12(3), 135-138.
    33. Zeithaml, V.A., Parasuraman, A. & Malhotra, A. (2000). A conceptual framework for understanding e-service quality: implications for future research and managerial practice. Working Paper, Report No. 00-115, Marketing Science Institute, Cambridge, MA.
    Description: 碩士
    國立政治大學
    企業管理研究所
    99355058
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099355058
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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