政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54216

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54216

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/54216

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54216

Title:	網路房東房客配對系統 Rental Room Website
Authors:	魏維德 David Alejandro Vega Rodríguez
Contributors:	許瑋元 Hsu, Carol 魏維德 David Alejandro Vega Rodríguez
Keywords:	房東房客 Rental Room
Date:	2011
Issue Date:	2012-10-30 10:16:53 (UTC+8)
Abstract:	Taking into consideration the existing financial crisis in Spain and the opportunity it carries for real estate agents and rooms/apartments owners to rent out their properties, roomsDB.net propose to launch a new room rental website to take advantage of the current niche existing in Madrid, Spain. The management team have direct knowledge of developing and running a successful room rental website in Singapore with six years of experience. In the big market of real estate we determined that the best option for us in Madrid is non-luxury apartments/rooms. We are confident that we are not going to find fierce competition in the medium-term and we will take advantage of this to become the leaders in this segment of the market. Moreover, some of the current competitors do not have the option for agents to post their offers in their websites and we do will offer this service. The website will be different from competitors in customer oriented service, user friendly platform, immediate response to enquiries as well as achieving a lower cost base. The promoters plan to raise an initial €60,000 to launch the website with a forecast of obtaining the 25% of the market share in the industry in Madrid. Based on case scenarios forecast, the website is forecast to generate cash from the first year of operation and the business will be also cash generative from the same year. The attached case scenario forecasts show a rapid growth and producing attractive returns. By year five, the return on investment is 55 per cent.
Reference:	1. http://www.redflymarketing.com/adwords-tutorials/adwords-basics/how-to-bid-on-google-adwords/ 2. http://www.scribd.com/doc/56153346/Madrid-Doing-Business-Guide 3. http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=81986 4. http://www.wordstream.com/blog/ws/2010/04/26/good-click-through-rate 5. http://www.marketingterms.com/dictionary/clickthrough_rate/ 6. http://almeria.angloinfo.com/countries/spain/re_rental.asp 7. http://www.ozwebs.com.au/blog/Spamming+the+search+engine 8. http://www.idealista.com/news/archivo/2011/01/04/0286823-analisis-distrito-a-distrito-del-mercado-de-viviendas-nuevas-en-madrid-tabla 9. http://www.josilva.com/blog/Posts/show/analisis-de-mercado-sobre-el-alquiler-en-espana-388 10. http://www.spainhouses.net/es/estadisticas/espana/comprar/resumen_st0_l1_63.html 11. http://www.captcha.net/ 12. http://www.doingbusiness.org/data/exploreeconomies/taiwan,-china/
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 99933041 100
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0999330412
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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