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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/54212


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54212


    Title: 液晶顯示面板產業新策略聯盟之研究
    The study of new strategic alliance in TFT-LCD industry
    Authors: 朴景模
    Allen Park
    Contributors: 何小台
    Ho, Chester
    朴景模
    Allen Park
    Keywords: 液晶顯示面板
    策略聯盟
    TFT-LCD
    Strategic Alliance
    Date: 2011
    Issue Date: 2012-10-30 10:16:50 (UTC+8)
    Abstract: Taiwan and Korean are in fierce competition in the LCD panel industry and together dominate over 70% of the international market share. Business strategies in Taiwan rely on Original Equipment Manufacturers (OEMs) whereas Korea focuses principally on vertical integration, including development of its own international brand architecture.
    Taiwan is one of the world’s largest providers of LCD panel. In 1998, Taiwan accounted for only 1% of market share worldwide, but by 2002 its market share was over 30%. This study examines the causes behind Taiwanese LCD makers, CMI, AUO, growth and analysis their competitors (Korean makers). TFT-LCD manufactures’ strategies and activities help to develop a greater understanding. With respects to the Taiwanese LCD industry, many previous studies have concluded that the Taiwanese government played a major role in the initial stages of development.
    - Government support, Tax incentive
    - LCD manufacturer’s activities on marketing and cost effectiveness
    With regard to recent business movement between LCD manufacturers, strategic alliance is to be a popular way to enhance their competitiveness. But common alliance among same business fields is not good enough to be a market leader. Based on supply chain analysis and case study, intimate cooperation with other business field is proved as more powerful competitive strategic alliance. This new alliance will lead more efficient development lead time and productivity.
    1. Introduction 1
    1.1. Scope of study 2
    2. Overview of TFT - LCD industry 2
    2.1. Introduction of major LCD manufacturer 3
    2.1.1. Taiwan LCD manufacturers 3
    2.1.2. Korea LCD manufacturers 6
    2.1.3. China LCD manufacturers 7
    2.2. Market situation overview 8
    3. Analysis of TFT-LCD and maker’s activities 9
    3.1. Customer diversification through Open-cell business 11
    3.2. Marketing Strategy in LCD panel 12
    4. Research of business alliance model 15
    4.1. Current movement of LCD business alliances 15
    4.2. New approach of strategic alliance in LCD TV market 16
    4.3. Case Study 22
    4.3.1. Current situation of Korea Company 22
    4.3.2. Apple touch-screen development with material supplier 24
    5. Conclusion 26
    Reference 27
    AppendixⅠ: TFT-TV shipment by makers 28
    Appendix II : Market share by shipment 28
    Appendix Ⅲ: Shipment of Monitor and TV (2011. 4Q) 29
    Appendix IV: Annual Sales by TFD Technology 29
    Reference: 1. http://en.wikipedia.org/wiki/TFT-LCD
    2. http://www.investkorea.org/investKoreaWar/work/ik/eng/
    3. http://www.samsung.co.kr/main.do
    4. http://www.auo.com/?sn=101&lang=en-US
    5. http://www.lge.co.kr/cokr/main/MainCmd.laf
    6. Chang,S.C. (2005).”The TFT-LCD industry in Taiwan: Competitive advantages and future development”, Technology in Society, Vol.27, pp. 199-215
    7. http://www.bloomberg.com/news/
    8. D.Y.Sha, P.K.Chen, Yung-Hsin Chen, “The Strategic fit of supply chain integration in the TFT-LCD industry” (http://web.cc.chu.edu.tw/sha/files/honor/SCMAIJ.pdf).
    9. http://eng.itsoc.or.kr/webzine/jiyoun/silicontimes120214-1.pdf
    10. Semiconductor & FPD Monthly 2012.01
    11. Jau-Shin Hon, Song-Jwu Chu “Performance assessment between Taiwan and Korea TFT-LCD panel industry from a risk and return perspective before and after global financial crisis” International Journal of Electronic Business Management, Vol.9, No.2(2011)
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933037
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099933037
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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