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    题名: 自然的美—創業企劃
    Organic & Beautiful—Business Plan
    作者: 束道慈
    Linda Shu
    贡献者: 何小台
    Chester Ho
    束道慈
    Linda Shu
    关键词: 創業企劃
    Business Plan
    日期: 2011
    上传时间: 2012-10-30 10:16:49 (UTC+8)
    摘要: Organic & Beautiful has developed a fully inclusive marketing campaign that will strategically reach its intended customer base. The company will create a powerful Internet presence using search engine optimization, social networking, and newsletter e-mail blasts. Additionally, Organic & Beautiful ’s management team has connections to various media outlets that will help it create awareness of not only the ecommerce portal, but also the green living cause – a cause that is increasingly embraced nationwide. Further, as customers see the Company’s top quality product offerings and its distribution of reliable and highly educational information, they will tell their friends and family members. Ultimately, this will allow Organic & Beautiful to increase its service offerings and expand its marketing avenues to reach an even greater target customer base.
    1. Executive Summary 1
    2. General Company Description 4
    3. Products and Services 6
    4. Marketing Plan 9
    5. Management Team 24
    6. Financial Plan 26
    7. Appendices 38
    8. References 45
    參考文獻: 1. IBISWorld Industry Report. “Cosmetics & Beauty Products Manufacturing in the US” February 2012
    2. Fidelman, Charlie. The Gazette. “Beware of cosmetics, author says.” July 12, 2009. Obtained at http://tinyurl.com/kwdcdl.
    3. LOHAS. “LOHAS background.” Obtained at: http://www.lohas.com/about.htm
    4. Shin, Annys. Washington Post. “Green-Living Firms Try For Mainstream Balance.” June 6, 2006. Obtained at: http://www.washingtonpost.com/wp-dyn/content/article/2006/06/05/AR2006060501341.html
    5. Ibid.
    6. IBISWorld. “E-Commerce and Online Auctions in the U.S.” March 11, 2010.
    7. Cloud, John. Time Magazine. Obtained at: http://www.time.com/time/magazine/article/0,9171,1595245,00.html
    8. London Daily Telegraph. “Healthy, Wealthy and Wise Inc.” March 25, 2006. Obtained at: http://Tinyurl.com/ct9lz8
    9. LOHAS Background. Obtained at: http://www.lohas.com/about.htm
    10. Dun & Bradstreet, Industry Data for SIC 2844-0000; obtained in April 2010.
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933018
    100
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0099933018
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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