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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54150


    Title: 組織設計與外部網絡關係對新產品開發績效之影響
    The impact of organizational design and network relationship on new product development
    Authors: 林郁彣
    Contributors: 黃國峯
    林郁彣
    Keywords: 新產品開發
    組織設計
    外部網絡關係
    Date: 2010
    Issue Date: 2012-10-30 10:10:06 (UTC+8)
    Abstract: 觸控面板產業技術、市場快速發展，新廠商也不斷投入。在這樣的環境下，除了不斷降低成本外，企業該如何進行新產品開發，彈性、快速、有效的回應顧客需求與環境變化以獲取市場地位與競爭力為一值得研究的議題。

    本研究以台灣的觸控面板廠商為研究對象，探討組織如何結合「內部」與「外部」資源，亦即如何以適切的組織結構以及網絡關係增強其新產品開發能力。研究結果如下：首先，A公司的新產品開發專案以流程而非部門為導向，產品開發流程上的各個部門都朝著最終目標同心協力的前進。第二，在B2B市場中，外部網絡廠商都有各自的發展方向與策略藍圖，如何適時與適度的結合彼此的目標與資源，使雙方創造雙贏的局面，是取得優勢的關鍵。最後，企業在發展外部網絡關係時，組織需設計相配合的機制，方能充分發揮效果。
    Facing fasting changing technology and market in the touch panel industry, an increasing number of firms still enter this industry. In addition to cost down, how new product development meet customers’ needs in an flexible, quick and efficient way to expand market share and attain competitive advantage is also becoming important issue in current era.

    This study is to analyze how touch panel firms in Taiwan integrate internal and external resources (i.e. organizational design and network relationship) to enhance the capability of new product development.

    There are several results in this research. First, the new product development project is process-based instead of function-based, which makes all departments can work with the same goal and cooperate with each other. Second, in the business to business market, firms within external networks have their own strategies and roadmaps. The ability to align the goals and resources with these firms in an effective way to achieve win-win situation is the key to success. Finally, when working with these firms in the external networks, firms need to design appropriate organizational mechanisms to get the best benefit of it.
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    網路資料
    1.DisplaySearch　http://www.displaysearch.com.tw/products.aspx
    2.台灣工業銀行〈觸控面板產業概況〉 http://www.ibt.com.tw/Research/Research_E0101.aspx?i_id=170
    3.康和證券2009年觸控面板產業研究報告 http://www.moneydj.com/KMDJ/Report/ReportViewer.aspx?a=1f391e3b-77d0-410a-a05a-ecd3c59c03e5
    4.電子工程專輯　http://www.eettaiwan.com/
    Description: 碩士
    國立政治大學
    企業管理研究所
    98355038
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098355038
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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